DRIVING LOCAL CONNECTIONS THROUGH GLOBAL YOUTH ENGAGEMENT (gen-com)

DRIVING LOCAL CONNECTIONS THROUGH GLOBAL YOUTH ENGAGEMENT

JCC Maccabi Games: Philly 2027

JANUARY 2026

The world’s largest Jewish youth sporting event

• 43 years and counting

• 500,000+ teens,volunteers, & spectators to date
• 112 delegations from JCCs across the United States and globe.
• 3,000 teens / 15,000+ people in total annually
• No community across the Northeastern United States has hosted since 2011.

More Than an Event:

A Lasting Investment in Philadelphia

As presenting sponsor, Comcast will catalyze more than an athletic endeavor:

• Global connections and friendships
• Youth identity building
• Community service and volunteer engagement aligned with Comcast’s values

And more than a community event:

• Coalition building
• Leadership pipeline
• Strengthening local infrastructure and nonprofit capacity

~60% of U.S. children aged 6–17 participate in organized sports, showing high ongoing engagement among youth.

60%

Youth Sports Is Bigger Than Ever

And Still Growing

• 55M+ youth in the U.S. participate in organized sports, making it one of the largest and most durable youth engagement sectors.
• Youth sports is attracting significant private investment as a platform for long-term growth and impact.
• The growth of organizations like Unrivaled Sports reflects rising confidence in youth sports as a scalable, future-focused ecosystem.*

Hosting the JCC Maccabi Games positions Philadelphia, and Comcast, at the center of this moment of growth, investment, and opportunity.

8.26M high school athletes participated in 2024–25, the highest number recorded.

2022-23: 7.85M 2023-24: 8.06M 2024-25: 8.26M

Athlete retention is strong: ~70% of youth who start sports before age 12 continue through high school.

70%

Youth sports engagement is nearly equal among boys and girls, demonstrating broad inclusivity across programs.

* ~550,000+ athletes and ~1.1 million attendees annually participate or engage with Unrivaled Sports properties across its 12 facilities and programs.

(Source: industry estimates; NFHS High School Participation Survey 2024‑25, and National Survey of Children’s Health, provide supporting participation context)

Nuts & Bolts: Bringing the JCC Maccabi Games to Life

• Olympic-style international sporting event for Jewish teens from across the U.S. and the world.

• Sports offered: basketball, soccer, swimming, track & field, volleyball, tennis, and more.

• Pilot opportunities: potential to introduce squash in Philadelphia if hosting is approved.

Community Impact

• 1750 local volunteers mobilized to support logistics, competition, and community events.
• 45 organizations (synagogues, JCCs, youth leagues, nonprofits) collaborating across the region.

• Operational lift: Complex, multi-venue coordination of transportation, accommodations, security, and staffing, delivered seamlessly to host the Games safely and successfully.

JCC Maccabi Economic Impact

1,400 athletes, 200 coaches, 2,000+ spectators and families, and 3,000+ local hosts and volunteers = 6,600 people positively impacting the Greater Philadelphia Community.

Over the course of the five day event anticipated impact:

$10M

1,665

5,000+

176K

Buisness Sales

Jobs Supported

Hotel Room Nights

Net Direct TAX ROI

* Based on recent post-JCC Maccabi Games Data

Jewish Impact

"I never knew what Jewish peoplehood meant until I stood at the opening ceremony, singing Hatikvah with thousands of my peers from all over the world, and I realized I had a place among my people.” —JCC Maccabi Teen Athlete

After the Games

Before the Games

During the Games

Felt connected to the Jewish community

Not engaged in another Jewish teen organization

87%

64%

Jewish Values: JCC Maccabi is about more than sports. Throughout the week, we emphasize Tikkun Olam (repairing the world), Kavod (respect), Rina (joy), Ga’ava (pride), Lev Tov (big-heartedness), and Amiut Yehudit (Jewish peoplehood).Hangtime: An essential part of JCC Maccabi, Hangtime offers an informal, engaging Jewish space where participants connect, enjoy activities, and learn about Israel and Jewish life. The JCC Cares: A centerpiece of Jewish programming, JCC Cares lets athletes deepen their experience through meaningful community service projects.

Affirmed that being Jewish is core to identity

Teens who have never been to Israel

91%

55%

More likely to engage in Jewish life on their college campus

Families that are members of the JCC

75%

29%

Teens who attend a Jewish summer camp

Interested in visting Israel

23%

65%

Partner with Philadelphia to Host the 2027 JCC Maccabi Games

• Once-in-15-years opportunity: The first Northeast host city since 2011
• Extend Philadelphia’s 2026 momentum: Global visibility and civic leadership
• Proven sponsorship model:

• Austin, TX: Lubetzky Family Foundation & Dell Foundation
• Pittsburgh, PA: Giant Eagle & Mark Cuban Foundation
• Toronto, ON: Larry & Judy Tanenbaum Family Foundation
• Detroit, MI: Gilbert Family Foundation
• National partners include Coca-Cola, and the Samueli Foundation.

Comcast’s $1M Presenting Sponsorship will deliver exclusive naming as presenting sponsor and recognition across

all events, venues, media and national communications, multi-platform marketing visibility, and a leadership role in bringing the 2027 Games to Philadelphia

A Proven Model for Visibility & Leadership

Xfinity Mobile Arena

Opening Ceremonies

Stateside Live!

Closing Ceremony Signature Social Night

• Orange County 2027: Samueli Foundation subsidized Opening Ceremony at Honda Center
• Atlanta 2019: Arthur Blank subsidized Closing Ceremony at Mercedes-Benz Stadium
• Comcast leadership: Venue activation, ceremony branding, VIP experiences, and nationwide visibility
• Philadelphia showcase: Iconic moments hosted in Comcast-owned spaces

Draft Budget - Campus Games

Based on 1,400 visiting athletes and 200 coaches/DH plus 300 local athletes and 50 local coach/DH

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A partnership for the future.

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