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personal data & digital marketing

Khawla Abbouyen

Created on April 6, 2026

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Transcript

personal data & digital marketing

XX/XX/20XX

Let's talk about our privacy on internet !

01

Oral comprehension

02

vocabulary

Données personnellesDonnées sensiblesCollecte de donnéesSuivi de donnéesCookiesCookies tiersPixel de suiviDonnées de navigationProfilage utilisateurSegmentationPublicité cibléeCiblage comportementalPublicité contextuelle

Personal dataSensitive dataData collectionData trackingCookiesThird-party cookiesPixel trackingClickstream dataUser profilingSegmentationTargeted advertising / AdsBehavioral targetingContextual advertising

Courtier en donnéesMonétisation des donnéesConsentementAcceptation / RefusDroit à l’oubliAlgorithmes de profilageContenu personnaliséReciblage publicitaireFuite de donnéesMarketing sur consentementTechnologie publicitaireSuivi multi-appareils

Data brokerData monetizationConsentOpt-in / Opt-outRight to be forgottenProfiling algorithmsPersonalized contentRemarketing / RetargetingData breachOpt-in marketingAd tech (Ad technology)Cross-device tracking

and now, what is the solution?
what is GDPR, the EU’s new data protection law?

According to the official DPGR website "The General Data Protection Regulation (GDPR) is the toughest privacy and security law in the world. Though it was drafted and passed by the European Union (EU), it imposes obligations onto organizations anywhere, so long as they target or collect data related to people in the EU. The regulation was put into effect on May 25, 2018. The GDPR will levy harsh fines against those who violate its privacy and security standards, with penalties reaching into the tens of millions of euros."

https://gdpr.eu/

03

written comprehension

04

final task