personal data & digital marketing
XX/XX/20XX
Let's talk about our privacy on internet !
01
Oral comprehension
02
vocabulary
Données personnellesDonnées sensiblesCollecte de donnéesSuivi de donnéesCookiesCookies tiersPixel de suiviDonnées de navigationProfilage utilisateurSegmentationPublicité cibléeCiblage comportementalPublicité contextuelle
Personal dataSensitive dataData collectionData trackingCookiesThird-party cookiesPixel trackingClickstream dataUser profilingSegmentationTargeted advertising / AdsBehavioral targetingContextual advertising
Courtier en donnéesMonétisation des donnéesConsentementAcceptation / RefusDroit à l’oubliAlgorithmes de profilageContenu personnaliséReciblage publicitaireFuite de donnéesMarketing sur consentementTechnologie publicitaireSuivi multi-appareils
Data brokerData monetizationConsentOpt-in / Opt-outRight to be forgottenProfiling algorithmsPersonalized contentRemarketing / RetargetingData breachOpt-in marketingAd tech (Ad technology)Cross-device tracking
and now, what is the solution?
what is GDPR, the EU’s new data protection law?
According to the official DPGR website "The General Data Protection Regulation (GDPR) is the toughest privacy and security law in the world. Though it was drafted and passed by the European Union (EU), it imposes obligations onto organizations anywhere, so long as they target or collect data related to people in the EU. The regulation was put into effect on May 25, 2018. The GDPR will levy harsh fines against those who violate its privacy and security standards, with penalties reaching into the tens of millions of euros."
https://gdpr.eu/
03
written comprehension
04
final task
personal data & digital marketing
Khawla Abbouyen
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Transcript
personal data & digital marketing
XX/XX/20XX
Let's talk about our privacy on internet !
01
Oral comprehension
02
vocabulary
Données personnellesDonnées sensiblesCollecte de donnéesSuivi de donnéesCookiesCookies tiersPixel de suiviDonnées de navigationProfilage utilisateurSegmentationPublicité cibléeCiblage comportementalPublicité contextuelle
Personal dataSensitive dataData collectionData trackingCookiesThird-party cookiesPixel trackingClickstream dataUser profilingSegmentationTargeted advertising / AdsBehavioral targetingContextual advertising
Courtier en donnéesMonétisation des donnéesConsentementAcceptation / RefusDroit à l’oubliAlgorithmes de profilageContenu personnaliséReciblage publicitaireFuite de donnéesMarketing sur consentementTechnologie publicitaireSuivi multi-appareils
Data brokerData monetizationConsentOpt-in / Opt-outRight to be forgottenProfiling algorithmsPersonalized contentRemarketing / RetargetingData breachOpt-in marketingAd tech (Ad technology)Cross-device tracking
and now, what is the solution?
what is GDPR, the EU’s new data protection law?
According to the official DPGR website "The General Data Protection Regulation (GDPR) is the toughest privacy and security law in the world. Though it was drafted and passed by the European Union (EU), it imposes obligations onto organizations anywhere, so long as they target or collect data related to people in the EU. The regulation was put into effect on May 25, 2018. The GDPR will levy harsh fines against those who violate its privacy and security standards, with penalties reaching into the tens of millions of euros."
https://gdpr.eu/
03
written comprehension
04
final task