Instagram
go!
Sommaire
Le Fonctionnement
Presentation
Données utilisateurs
Son Impact
Son algorithyme
Conclusion
Instagram en bref
- publiée octobre 2010 par Kevin Systrom et Mike Krieger
- 3 milliards d’utilisateurs actifs mensuels en 2025
c'est 71 milliards $ de revenu en 2024
- les francais passeen moyenne 53 minutes par jour sur l'application
- Instagram fait partie des réseaux sociaux les plus utilisés au monde (top 4)
dates clés
Chiffre clés
2010
: lancement de l'application
- 3 milliards d’utilisateurs actifs mensuels en 2025
- 95 millions de publications/jour
- Environ 23 à 26 millions d’utilisateurs
- 53 minutes par jour passé sur instagram en France
- 71 milliards $ de revenu en 2024
- 50 % des utilisateurs achètent après avoir vu un produit sur l'application
2011
ajout des hashtags
2012
version Android + rachat par Facebook
ajout des vidéo
2013
2016
Stories (inspirées de Snapchat)nouvel algorithme nouveau logo
2020
lancement des Reels + e-commerce
Impress
fonctionnement
fonctionnement
- publicitée ciblée
- Marketing d''influence
- achat integrés
- fil d'actualité
- sexion réels etmessagerie privée
- une partie pour découvrir du contenu
les données utilisateurs
- Publications aimées
- Commentaires
- Comptes suivis
- Temps passé sur l’application
Données d’activité
- Adresse IP
- Type de téléphone
- Système d’exploitation
- Localisation (si activée
Données techniques
- Nom, prénom
- Adresse e-mail
- Numéro de téléphone
- Date de naissance
Types de données collectées
Impact
impact positif et négatif
Creation de communotés
Désinformation
cyberharcellement
Communication facile
addiction
comparaison social
I'algorithme de instagram
3.Social beings
1.We are visual beings
We need to interact with one another. We learn in a collaborative way.
We can understand images from millions of years ago, even from other cultures.
4.Digital beings
2.Narrative beings
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
We avoid being part of the content overload in the digital world.
A great presentation ...
- Is a suitable color for the topic
- Shows data in graphs
- Uses timelines to tell stories.
- Improves communication on any topic
- Connects with your audience...
- And makes them a part of the message
Insert a video
Multimedia content is essential in a presentation, to really wow your audience. What’s more, this way you can summarize the content and entertain your audience.
Text + icons
Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.
Generate experiences with your content
It’s got the Wow effect. Very Wow.
Measure results and experiment.
It’s ordered, hierarchical, and structured
Make sure your audience remembers the message
Activate and surprise your audience
Text + icons
Generate experienceswith your content.
Measure resultsand experiment.
It’s got the Wow effect.Very Wow.
Illustrating content is essential, especially when we include extensive, specific, and relevant information. As is the case with this creative presentation template.
Activate and surpriseyour audience.
Make sure your audience remembers the message.
Audio
If your content is interactive, it’s engaging.
It is essential to check everything thoroughly. Don’t let any typos slip through!
The tone is usually formal and the vocabulary technical, so bear this in mind when drafting.
Here you can include a relevant fact to highlight
Surprise your audience with additional info.
Embedded content
Map
Social Network
Music
Interactive question
Interactive question
Interactive question
Interactive question
A great presentation ...
Conclusions
- Is clear and structured
- Tells stories hierarchically
- Connects with your audience
- Matches the fonts to the topic
- Includes images and entertains
- Shows data in graphs
- Uses timelines
- Is animated and interactive
- Excites the brain
- Does not use bullet points to excess
Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting
‘Your content is good, but it’ll engage much more if it’s interactive.’
- Genially
Don’t forget to publish!
Super!
We love data
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Instagram
choca
Created on March 29, 2026
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Transcript
Instagram
go!
Sommaire
Le Fonctionnement
Presentation
Données utilisateurs
Son Impact
Son algorithyme
Conclusion
Instagram en bref
- 3 milliards d’utilisateurs actifs mensuels en 2025
c'est 71 milliards $ de revenu en 2024dates clés
Chiffre clés
2010
: lancement de l'application
2011
ajout des hashtags
2012
version Android + rachat par Facebook
ajout des vidéo
2013
2016
Stories (inspirées de Snapchat)nouvel algorithme nouveau logo
2020
lancement des Reels + e-commerce
Impress
fonctionnement
fonctionnement
les données utilisateurs
Données d’activité
Données techniques
Types de données collectées
Impact
impact positif et négatif
Creation de communotés
Désinformation
cyberharcellement
Communication facile
addiction
comparaison social
I'algorithme de instagram
3.Social beings
1.We are visual beings
We need to interact with one another. We learn in a collaborative way.
We can understand images from millions of years ago, even from other cultures.
4.Digital beings
2.Narrative beings
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
We avoid being part of the content overload in the digital world.
A great presentation ...
Insert a video
Multimedia content is essential in a presentation, to really wow your audience. What’s more, this way you can summarize the content and entertain your audience.
Text + icons
Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.
Generate experiences with your content
It’s got the Wow effect. Very Wow.
Measure results and experiment.
It’s ordered, hierarchical, and structured
Make sure your audience remembers the message
Activate and surprise your audience
Text + icons
Generate experienceswith your content.
Measure resultsand experiment.
It’s got the Wow effect.Very Wow.
Illustrating content is essential, especially when we include extensive, specific, and relevant information. As is the case with this creative presentation template.
Activate and surpriseyour audience.
Make sure your audience remembers the message.
Audio
If your content is interactive, it’s engaging.
It is essential to check everything thoroughly. Don’t let any typos slip through!
The tone is usually formal and the vocabulary technical, so bear this in mind when drafting.
Here you can include a relevant fact to highlight
Surprise your audience with additional info.
Embedded content
Map
Social Network
Music
Interactive question
Interactive question
Interactive question
Interactive question
A great presentation ...
Conclusions
Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting
‘Your content is good, but it’ll engage much more if it’s interactive.’
- Genially
Don’t forget to publish!
Super!
We love data
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation: