NETFLIX’S MARKETING STRATEGY
S T A R T
Done by Maëlle BITSINDOU - Melek ÜSTÜN - Mickaël CERALINE
Our team
MelekÜSTÜN
MickaëlCÉRALINE
MaëlleBITSINDOU
Introduction
SUMMARY
Experience personalization
I.
Communication strategies
II.
Innovation marketing
III.
Experience personalization
Experience personalization
Communication strategies
Social Network
Budget Marketing
Innovation marketing
Immersive Experiences
Fans become the marketers.
Global release strategy
190 countriessame day
The release is the campaign.
Global release strategy
Conclusion
Personnalisation
Communication
Innovation
Can a company that changed everything, keep changing? Or will Netflix become just another streaming platform?
Thank you for listening! Do you have any questions ?
Bibliography
Website:Netflix's marketing strategy for 2025: innovations and prospects | Arthur M. | May 8th 2025 | https://marketingdigital.dualoptin.com/strategie-marketing-netflix-2025/https://quartr.com/insights/edge/inside-netflix-innovation-originals-and-cultural-phenomena https://about.netflix.com/en/news/stranger-things-by-the-numbers-a-phenomenon-shaped-by-friendship-adventures https://www.adweek.com/convergent-tv/how-well-has-squid-game-performed-for-netflix/
Articles:Netflix's marketing strategy for 2025: innovations and prospects | Arthur M. | May 8th 2025 | https://marketingdigital.dualoptin.com/strategie-marketing-netflix-2025/
NETFLIX ’S MARKETING STRATEGY
Maëlle Bitsindou
Created on March 26, 2026
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Transcript
NETFLIX’S MARKETING STRATEGY
S T A R T
Done by Maëlle BITSINDOU - Melek ÜSTÜN - Mickaël CERALINE
Our team
MelekÜSTÜN
MickaëlCÉRALINE
MaëlleBITSINDOU
Introduction
SUMMARY
Experience personalization
I.
Communication strategies
II.
Innovation marketing
III.
Experience personalization
Experience personalization
Communication strategies
Social Network
Budget Marketing
Innovation marketing
Immersive Experiences
Fans become the marketers.
Global release strategy
190 countriessame day
The release is the campaign.
Global release strategy
Conclusion
Personnalisation
Communication
Innovation
Can a company that changed everything, keep changing? Or will Netflix become just another streaming platform?
Thank you for listening! Do you have any questions ?
Bibliography
Website:Netflix's marketing strategy for 2025: innovations and prospects | Arthur M. | May 8th 2025 | https://marketingdigital.dualoptin.com/strategie-marketing-netflix-2025/https://quartr.com/insights/edge/inside-netflix-innovation-originals-and-cultural-phenomena https://about.netflix.com/en/news/stranger-things-by-the-numbers-a-phenomenon-shaped-by-friendship-adventures https://www.adweek.com/convergent-tv/how-well-has-squid-game-performed-for-netflix/
Articles:Netflix's marketing strategy for 2025: innovations and prospects | Arthur M. | May 8th 2025 | https://marketingdigital.dualoptin.com/strategie-marketing-netflix-2025/