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NETFLIX ’S MARKETING STRATEGY

Maëlle Bitsindou

Created on March 26, 2026

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Transcript

NETFLIX’S MARKETING STRATEGY

S T A R T

Done by Maëlle BITSINDOU - Melek ÜSTÜN - Mickaël CERALINE

Our team

MelekÜSTÜN

MickaëlCÉRALINE

MaëlleBITSINDOU

Introduction

SUMMARY

Experience personalization

I.

Communication strategies

II.

Innovation marketing

III.

Experience personalization

Experience personalization

Communication strategies

Social Network

Budget Marketing

Innovation marketing

Immersive Experiences

Fans become the marketers.

Global release strategy

190 countriessame day

The release is the campaign.

Global release strategy

Conclusion

Personnalisation

Communication

Innovation

Can a company that changed everything, keep changing? Or will Netflix become just another streaming platform?

Thank you for listening! Do you have any questions ?

Bibliography

Website:Netflix's marketing strategy for 2025: innovations and prospects | Arthur M. | May 8th 2025 | https://marketingdigital.dualoptin.com/strategie-marketing-netflix-2025/https://quartr.com/insights/edge/inside-netflix-innovation-originals-and-cultural-phenomena https://about.netflix.com/en/news/stranger-things-by-the-numbers-a-phenomenon-shaped-by-friendship-adventures https://www.adweek.com/convergent-tv/how-well-has-squid-game-performed-for-netflix/

Articles:Netflix's marketing strategy for 2025: innovations and prospects | Arthur M. | May 8th 2025 | https://marketingdigital.dualoptin.com/strategie-marketing-netflix-2025/