The art of comparative advertinsing

The art of comparative advertinsing

A case study: Mc Donald's vs. Burger King

start

Television presentation

index

Description

Advertisment

Analysis

Conclusion

AD description

• Child brings McDonald's to the park
• Other children steal his food
• They all love McDonald's

• Boy uses Burger King bag

• No one steals it
• Food is still McDonald's

AnalysisWhat can we say about this ad?

Conclusion

This advertisement is a very clever example of how brands compete with each other. Through humor and a simple situation, it shows that McDonald's is still the prefered choice for most people. It also highlights how consumer preferences are influenced by popularity and social behavior, making the message effective and memorable.

THANKS!

Appeal to common people

Ordinary people

Dily life product

No luxury/ no clebrities

Brandwagon effect

Brandwagon effects

People follow trends

McDonald's prefered

Humor and Creativity

Humor

Brand rivalry

Ceative strategy

Burger king vs. Mc Donald's