Décathlon
Programme fidélité
stratégie
méthode
Programme type Decat’Club :avantages (retours 365 jours, tests produits…)
Logique transactionnelle relationnelle et communautaire
Digitalisation forte :apps sportives, écosystème connecté
Relation durable autour du sport, pas seulement de l’achat
Fidélisation par l’engagement :pratique sportive, challenges, usage des produits
-Expérience client globale (avant / pendant / après achat)-Forte différenciation-Création d’une communauté de sportifs
Moins centré sur les récompenses directes (réduction immédiate)
https://www.facebook.com/watch/?v=2807478062743390
Intersport
Programme fidélité
stratégie
méthode
Programme omnicanal :carte utilisable en magasin, web, location
Fidélisation = levier central du business
Base de client massive
CRM avancé
Programme très structuré et ancien (depuis 2004)
Communication personnalisée :newsletters, contenus par sport
-Très forte maîtrise de la data client-Parcours phygital fluide-Puissance commerciale du programme
-Approche encore assez transactionnelle-Moins émotionnelle que Decathlon
https://www.facebook.com/watch/?v=385814963022515
Sport 2000
Programme fidélité
méthode
stratégie
Programmes classiques à points
Positionnement plus proximité
Campagnes marketing relationnelles (mailing, base client…)
Approche hybride
Approche locale :magasins ancrés dans les territoires
-Bonne proximité client -Mélange promo/engagement
-Moins digitalisé et homogène -Programme moins riche
Write a greattitle here
You can write a subtitle here
With Genially templates, you can include visual resources to leave your audience open-mouthed. Also, highlight a specific phrase or fact that remains engraved in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight and, in addition, we retain 42% more information when the content moves.
Write a greattitle here
You can write a subtitle here
With Genially templates, you can include visual resources to leave your audience open-mouthed. Also, highlight a specific phrase or fact that remains engraved in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight and, in addition, we retain 42% more information when the content moves.
Write a greattitle here
20XX
You can write a subtitle here
What you read: interactivity and animation can make the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. When carrying out a presentation, you have to pursue two objectives: convey information and avoid yawns. For this, it can be a good practice to create an outline and use words that burn into your audience's brain.
Write a greattitle here
20XX
You can write a subtitle here
What you read: interactivity and animation can make the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. When carrying out a presentation, you have to pursue two objectives: convey information and avoid yawns. For this, it can be a good practice to create an outline and use words that burn into your audience's brain.
Write a greattitle here
You can write a subtitle here
With Genially templates, you can include visual resources to leave your audience open-mouthed. Also, highlight a specific phrase or fact that remains engraved in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight and, in addition, we retain 42% more information when the content moves.
Write a greattitle here
20XX
You can write a subtitle here
What you read: interactivity and animation can make the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. When carrying out a presentation, you have to pursue two objectives: convey information and avoid yawns. For this, it can be a good practice to create an outline and use words that burn into your audience's brain.
Comparatif Décathlon Intersport Sport2000
NOHAM ROUSSEAU
Created on March 17, 2026
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Akihabara Connectors Infographic
View
Essential Infographic
View
Practical Infographic
View
Akihabara Infographic
View
Vision Board
View
The Power of Roadmap
View
Artificial Intelligence in Corporate Environments
Explore all templates
Transcript
Décathlon
Programme fidélité
stratégie
méthode
Programme type Decat’Club :avantages (retours 365 jours, tests produits…)
Logique transactionnelle relationnelle et communautaire
Digitalisation forte :apps sportives, écosystème connecté
Relation durable autour du sport, pas seulement de l’achat
Fidélisation par l’engagement :pratique sportive, challenges, usage des produits
-Expérience client globale (avant / pendant / après achat)-Forte différenciation-Création d’une communauté de sportifs
Moins centré sur les récompenses directes (réduction immédiate)
https://www.facebook.com/watch/?v=2807478062743390
Intersport
Programme fidélité
stratégie
méthode
Programme omnicanal :carte utilisable en magasin, web, location
Fidélisation = levier central du business
Base de client massive
CRM avancé
Programme très structuré et ancien (depuis 2004)
Communication personnalisée :newsletters, contenus par sport
-Très forte maîtrise de la data client-Parcours phygital fluide-Puissance commerciale du programme
-Approche encore assez transactionnelle-Moins émotionnelle que Decathlon
https://www.facebook.com/watch/?v=385814963022515
Sport 2000
Programme fidélité
méthode
stratégie
Programmes classiques à points
Positionnement plus proximité
Campagnes marketing relationnelles (mailing, base client…)
Approche hybride
Approche locale :magasins ancrés dans les territoires
-Bonne proximité client -Mélange promo/engagement
-Moins digitalisé et homogène -Programme moins riche
Write a greattitle here
You can write a subtitle here
With Genially templates, you can include visual resources to leave your audience open-mouthed. Also, highlight a specific phrase or fact that remains engraved in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight and, in addition, we retain 42% more information when the content moves.
Write a greattitle here
You can write a subtitle here
With Genially templates, you can include visual resources to leave your audience open-mouthed. Also, highlight a specific phrase or fact that remains engraved in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight and, in addition, we retain 42% more information when the content moves.
Write a greattitle here
20XX
You can write a subtitle here
What you read: interactivity and animation can make the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. When carrying out a presentation, you have to pursue two objectives: convey information and avoid yawns. For this, it can be a good practice to create an outline and use words that burn into your audience's brain.
Write a greattitle here
20XX
You can write a subtitle here
What you read: interactivity and animation can make the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. When carrying out a presentation, you have to pursue two objectives: convey information and avoid yawns. For this, it can be a good practice to create an outline and use words that burn into your audience's brain.
Write a greattitle here
You can write a subtitle here
With Genially templates, you can include visual resources to leave your audience open-mouthed. Also, highlight a specific phrase or fact that remains engraved in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight and, in addition, we retain 42% more information when the content moves.
Write a greattitle here
20XX
You can write a subtitle here
What you read: interactivity and animation can make the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. When carrying out a presentation, you have to pursue two objectives: convey information and avoid yawns. For this, it can be a good practice to create an outline and use words that burn into your audience's brain.