The Reality: Pitching is Hard Work
A strong pitch requires:
Preparing a pitch can be intense, time-consuming, and expensive. Agencies don’t enter the process casually. They typically only respond to RFPs when they’re confident the opportunity is the right fit, and they’re willing to invest to win it.
Rapid research and insight development
Dozens of team hours
Rehearsals, refinements, and internal approvals
Creative exploration and production
Cross-agency collaboration
INH Pitching is hard work - Winning and growing agency business
Sean McGlade
Created on March 16, 2026
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Transcript
The Reality: Pitching is Hard Work
A strong pitch requires:
Preparing a pitch can be intense, time-consuming, and expensive. Agencies don’t enter the process casually. They typically only respond to RFPs when they’re confident the opportunity is the right fit, and they’re willing to invest to win it.
Rapid research and insight development
Dozens of team hours
Rehearsals, refinements, and internal approvals
Creative exploration and production
Cross-agency collaboration