Kōki
美は守られた自然に宿る。 Beauty resides in protected nature
Kyra, Jules, Manon and Ghofrane
What development plan will you present to your board ?
Our vision is simple: to stop taking from nature and start protecting it. We have decided to leave the rare Obliviata extrat untouched in the wild, turning its home into a protected sanctuary. By using science to recreate the Obliviata’s power, we ensure our products remain available forever. We are no longer just a luxury brand, we are the guardians of the nature we sell.
MAGIC SKINCARE
Worldwide
Turning Rarity into Value
Becoming Guardians of the Land
Strengthening Nature’s Recipe
Recreating Magic Through Science
We will transform our supply shortage into a symbol of extreme luxury and exclusivity.
We will blend different natural strengths together to make our formula better and more reliable.
We will take full control of the plant’s home to protect its future and our brand’s story.
We will use smart technology to copy the plant's power without ever touching it in the wild.
+ Info
+ Info
+ Info
+ Info
NEXT
Comparison
To wrap up our strategic model, we want to show you how our four pillars work together in a perfect circle
In this model, every bottle of Magic Skincare sold is a victory for the planet, a win for the community, and a guarantee for our shareholders.
Protection
Science
Community
Profit
Gross Profit Margin
Global Revenue
Backorder Recovery
Market Growth (Asia)
Operational Security
Social & Eco Investment
We stop losing money from stock shortages and keep our high profits.
We become the world leader in "Kind Luxury", the brand that saves what it sells.
We give local communities stable, proud jobs as protectors of their own land.
We leave the wild flowers 100% untouched, helping the forest heal.
Title
Social Impact
Brand Impact
Environmental Impact
Use this side to give more information about a topic.
Financial Impact
Subtitle
Kōki
美は守られた自然に宿る。 Beauty resides in protected nature
Thank you !
Turning Rarity into Value
Instead of seeing our 22% stock shortage as a failure, we will use it to make the brand more desirable. We will create an exclusive waiting list for our top clients, turning a "sold-out" product into a "must-have" treasure. By treating the Obliviata plant like a rare gem rather than just another ingredient, we protect our high prices and ensure that our customers feel like they are part of an elite club that respects the pace of nature.
Becoming Guardians of the Land
We are going to officially protect the mountains where our plants grow. We will stop being just "buyers" and start being "owners" and "protectors." The local people who used to harvest the plants will now be hired as guardians of the forest. They will use simple technology to watch over the plants and make sure they stay healthy. This gives our brand a powerful story: we aren't just selling beauty; we are saving a specific part of the world.
Kōki BRAND PRESENCE
Magic Skincare
Magic Skincare Revenue
Gross Profit Margin
48.16%
85.28%
BACKORDER22,4%
Strengthening Nature’s Recipe
We don’t want to put all the pressure on just one plant. Our experts are finding other common, healthy plants from the same region that have similar benefits for the skin. By mixing these different plants together, we create a "super-formula." This makes our product more effective while making us less dependent on a single rare species. It is a safety net for our business and a better result for our customers.
Recreating Magic Through Science
Think of this as "copy-pasting" the best part of the flower. Our scientists have learned how to recreate the plant’s active ingredients in a clean, safe laboratory. It is identical to what grows in the mountains, but we don't have to cut a single stem. This allows us to produce enough to satisfy every customer around the world while the real, wild flowers are left to grow in peace in their sanctuary.
- Magic Skincare has an exceptional gross margin of around 85%, the highest across all categories. - Revenue: €550.4M so Gross profit around €469M Even after investment: • Planned investment: €25M over 5 years ( around €5M/year) • Impact on margin: So New margin remains >83%
Solutions comparison
• Total revenue: €1.14B (2024) • Magic Skincare: €550M → 48% of total revenue Concentration risk: • Nearly 1 out of 2 euros depends on one category Scenario: • If supply issues worsen (−10% sales): → Loss of €55M revenue
• Backorder rate: 22.4% • Implied total demand: €550M / (1 - 22.4%) around €709M real demand • Lost revenue around €159M
• Asia revenue: • 2022: €260M • 2023: €320M • 2024: €381M → Growth: +47% in 2 years If growth continues: • 2026 potential: €500M+ Problem: • With 22.4% backorder, we are missing ~€80M+ sales in Asia alone Plan: • Allocate +60% of available stock to Asia • Capture growth fully
Current situation: • One ingredient supports around €550M revenue • Supply instability = 22.4% shortage Target model: • No ingredient dependency > 20% of production • 3 supply sources: • Alternative plants: 40% • Optimized formulations: 30% • Synthetic/biotech: 30% Investment: • R&D: €10–12M • Supply diversification: €5–6M
Total investment: €25M over 5 years Breakdown: • Alternative ingredient R&D: €6M • Biotech / synthetic extract: €6M • Supply chain restructuring: €5M • New product development: €5M • Marketing & positioning: €8M Return on Investment: • Revenue recovered: €120M–€150M • ROI: ~5x to 6x • Additional margin on recovered sales: → €120M × 85% around €102M gross profit
Final Presentation
Manon
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Transcript
Kōki
美は守られた自然に宿る。 Beauty resides in protected nature
Kyra, Jules, Manon and Ghofrane
What development plan will you present to your board ?
Our vision is simple: to stop taking from nature and start protecting it. We have decided to leave the rare Obliviata extrat untouched in the wild, turning its home into a protected sanctuary. By using science to recreate the Obliviata’s power, we ensure our products remain available forever. We are no longer just a luxury brand, we are the guardians of the nature we sell.
MAGIC SKINCARE
Worldwide
Turning Rarity into Value
Becoming Guardians of the Land
Strengthening Nature’s Recipe
Recreating Magic Through Science
We will transform our supply shortage into a symbol of extreme luxury and exclusivity.
We will blend different natural strengths together to make our formula better and more reliable.
We will take full control of the plant’s home to protect its future and our brand’s story.
We will use smart technology to copy the plant's power without ever touching it in the wild.
+ Info
+ Info
+ Info
+ Info
NEXT
Comparison
To wrap up our strategic model, we want to show you how our four pillars work together in a perfect circle
In this model, every bottle of Magic Skincare sold is a victory for the planet, a win for the community, and a guarantee for our shareholders.
Protection
Science
Community
Profit
Gross Profit Margin
Global Revenue
Backorder Recovery
Market Growth (Asia)
Operational Security
Social & Eco Investment
We stop losing money from stock shortages and keep our high profits.
We become the world leader in "Kind Luxury", the brand that saves what it sells.
We give local communities stable, proud jobs as protectors of their own land.
We leave the wild flowers 100% untouched, helping the forest heal.
Title
Social Impact
Brand Impact
Environmental Impact
Use this side to give more information about a topic.
Financial Impact
Subtitle
Kōki
美は守られた自然に宿る。 Beauty resides in protected nature
Thank you !
Turning Rarity into Value
Instead of seeing our 22% stock shortage as a failure, we will use it to make the brand more desirable. We will create an exclusive waiting list for our top clients, turning a "sold-out" product into a "must-have" treasure. By treating the Obliviata plant like a rare gem rather than just another ingredient, we protect our high prices and ensure that our customers feel like they are part of an elite club that respects the pace of nature.
Becoming Guardians of the Land
We are going to officially protect the mountains where our plants grow. We will stop being just "buyers" and start being "owners" and "protectors." The local people who used to harvest the plants will now be hired as guardians of the forest. They will use simple technology to watch over the plants and make sure they stay healthy. This gives our brand a powerful story: we aren't just selling beauty; we are saving a specific part of the world.
Kōki BRAND PRESENCE
Magic Skincare
Magic Skincare Revenue
Gross Profit Margin
48.16%
85.28%
BACKORDER22,4%
Strengthening Nature’s Recipe
We don’t want to put all the pressure on just one plant. Our experts are finding other common, healthy plants from the same region that have similar benefits for the skin. By mixing these different plants together, we create a "super-formula." This makes our product more effective while making us less dependent on a single rare species. It is a safety net for our business and a better result for our customers.
Recreating Magic Through Science
Think of this as "copy-pasting" the best part of the flower. Our scientists have learned how to recreate the plant’s active ingredients in a clean, safe laboratory. It is identical to what grows in the mountains, but we don't have to cut a single stem. This allows us to produce enough to satisfy every customer around the world while the real, wild flowers are left to grow in peace in their sanctuary.
- Magic Skincare has an exceptional gross margin of around 85%, the highest across all categories. - Revenue: €550.4M so Gross profit around €469M Even after investment: • Planned investment: €25M over 5 years ( around €5M/year) • Impact on margin: So New margin remains >83%
Solutions comparison
• Total revenue: €1.14B (2024) • Magic Skincare: €550M → 48% of total revenue Concentration risk: • Nearly 1 out of 2 euros depends on one category Scenario: • If supply issues worsen (−10% sales): → Loss of €55M revenue
• Backorder rate: 22.4% • Implied total demand: €550M / (1 - 22.4%) around €709M real demand • Lost revenue around €159M
• Asia revenue: • 2022: €260M • 2023: €320M • 2024: €381M → Growth: +47% in 2 years If growth continues: • 2026 potential: €500M+ Problem: • With 22.4% backorder, we are missing ~€80M+ sales in Asia alone Plan: • Allocate +60% of available stock to Asia • Capture growth fully
Current situation: • One ingredient supports around €550M revenue • Supply instability = 22.4% shortage Target model: • No ingredient dependency > 20% of production • 3 supply sources: • Alternative plants: 40% • Optimized formulations: 30% • Synthetic/biotech: 30% Investment: • R&D: €10–12M • Supply diversification: €5–6M
Total investment: €25M over 5 years Breakdown: • Alternative ingredient R&D: €6M • Biotech / synthetic extract: €6M • Supply chain restructuring: €5M • New product development: €5M • Marketing & positioning: €8M Return on Investment: • Revenue recovered: €120M–€150M • ROI: ~5x to 6x • Additional margin on recovered sales: → €120M × 85% around €102M gross profit