Public Diplomacy on Social Media

Public Diplomacy on Social Media

In Routine and During Wartime

Israeli youth take part in Israel’s public diplomacy efforts on social media

Activity Goals

To the activity

Public Diplomacy on Social Media – In Routine and During Wartime

Objectives

Age Appropriateness: Upper Secondary (High School) Raise awareness of the importance of national public diplomacy online, especially by youth Encourage youth to actively participate in public diplomacy efforts Introduce the principles of effective national public diplomacy

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01

Group Work

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Divide into groups – breakout rooms for remote work

Go on social media and identify public diplomacy activities (posts, comments, videos) created by youth Choose one activity and analyze it according to the table

Table of Public Diplomacy Principles

שאלות

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02

Whole-class sharing

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Share the public diplomacy activities you found on social media and explain how you evaluated them according to the table

Examples of National Public Diplomacy Principles

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03

Social Activism – Creating Public Diplomacy

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Creating Public Diplomacy

Work in pairs or small groups to create a short public diplomacy video, following the principles we discussed

Points to Consider

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Examples of National Public Diplomacy Principles

Use English – Communicate in English to reach a wider audienceOne personal story instead of a national or historical story – Focus on a single personal experienceAppeal to emotions – Engage the audience emotionallyUse viewable content, not overly graphic or disturbing images – Share videos or images that are easy to watch Avoid conflicts with hostile actors online – Stay away from arguments or confrontations

• באיזו רשת חברתית הייתם מעלים את הסרטון? מדוע?
• עד כמה לדעתכם הסרטון משיג את מטרתו?
• מהם היתרונות של הסרטון שיצרתם לדעתכם? האם יש לו חסרונות? מהם?
• היעזרו בטבלה על מנת להתאים את הסרטון להסברה מיטבית:

Who is the international target audience? Teenagers, students, adultsWhich messages might provoke opposition, and which messages could create identification or empathy with the audienceWhat is the main message we want to convey in one sentenceWhich personal story or example could strengthen the messageAre there any data or facts that could enhance credibilityWhat works best on social media: video, image, infographic, or short textHow can we make people stop and pay attention amidst the information overload onlineWhat should we do if we receive harsh or offensive comments

How should we respond to fake news or misinformationWhat is the boundary between public diplomacy and online argumentsHow can we encourage more people to share our messageShould we collaborate with influencers or organizationsWhich hashtags could help spread the messageHow can we measure if the activity was successful (likes, shares, views)How can youth bring their authentic voice to public diplomacyWhy is the voice of young people particularly meaningful and influential

Table of Public Diplomacy Principles

Table of Public Diplomacy Principles

Table of Public Diplomacy Principles

Table of Public Diplomacy Principles

Table of Public Diplomacy Principles