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Chaînes de valeur

Alain Le Roux

Created on March 15, 2026

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Transcript

Chaînes de valeur

ICEBERG

start

L'économie mondiale est un iceberg

Sous la surface de nos produits, un réseau invisible

  • Surface
  • Sous la surface
  • Profondeurs
  • Abysses
  • Coeur obscur

Surface La Division Internationale du Travail

Surfacela Division Internationale du Travail

AVANT

maintenant

  • Spécialisation des territoires selon les grandes familles de produits
  • "Nord" : Produits manufacturés
  • "Sud" : Matières premières
  • Séparation des étapes de la production dans différents pays
  • Choix selon les avantages comparatifs

Surfacela Division Internationale du Travail

Aujourd'hui : Décomposition internationale du processus productif

Stratégie : effectuer chaque étapes de la production dans l'espace qui offre le meilleur avantage comparatif.

L'Iphone traverse au moins 8 pays avant d’être assemblé en Chine.

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Surfacela Division Internationale du Travail

Chaque étape ajoute de la valeur

Le processus de production est décomposé en de multiples étapes Des entreprises réalisent ces étapes dans différentes régions du monde Le tout forme une chaîne, chaque maillon est une étape de production

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Sous la surface La quête de compétitivité

Sous la surfacela quête de compétitivité

Produire à moindre coût le même bien ou service que ses concurrents

la stratégie des Firmes transnationales

Confier certaines activités à des entreprises expertes dans leur domaine : les sous traitants

Objectif : devenir le plus compétitif possible

Ce sont des Externalisations

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Sous la surfacela quête de compétitivité

Territoires Attractifs pour la fabrication

Quels avantages comparatifs sont les plus importants pour les activités les moins valorisées des chaînes de valeur ?

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Sous la surfacela quête de compétitivité

Territoires Attractifs pour les activités stratégiques

Quels avantages comparatifs sont les plus importants pour les activités les plus valorisées des chaînes de valeur ?

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ProfondeursLa désindustrialisation

Désindustrialisation

Diminution de la part de l'industrie dans le PIB

Transfert des tâches de fabrication vers des territoires plus compétitifs

Désindustrialisation

57%

de la valeur industrielle mondiale est produite en Asie

Aujourd’hui, plus d’un produit industriel sur deux dans le monde est fabriqué en Asie

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Fond de l'iceberg Gravir les chaînes de valeur

Sous l'Iceberg Remonter les chaînes de valeur

Sous l'Iceberg Gravir les chaînes de valeur

Valeur
Coût

Sous l'Iceberg Remonter les chaînes de valeur

Les activités de production coûtent plus cher

65%

de la valeur d'un produit

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Sous l'Iceberg Remonter les chaînes de valeur

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You can add interactivity to your timeline.

20XX

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Also animations to make it fun.

20XX

The important thing is that everything fits the theme.

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20XX

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And leave your class speechless.

20XX

Abysses l'espace productif mondial réorganisé

Chart + text

Use graphics in your presentation

Use this space to briefly describe your chart and its evolution. To highlight super-relevant data. 90% of the information we assimilate comes through sight.

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Table + text

Use tables and infographics

Visual content is a cross-cutting and universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.

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Video

A great title

Visual content is a cross-cutting and universal language, like music. We are able to understand images from millions of years ago, even from other cultures.

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Video

Contextualize your topic

Contextualize your topic

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Text + icons

see

see

see

see

see

see

Audio

Contextualize your topic

Contextualize your topic

Contextualize your topic

Inserted Content

Interactive question

Interactive Question

Interactive Question

Interactive Question

Conclusions

  • Improve understanding on any topic.
  • Engages the entire class…
  • And maintains their attention until the end.
  • Includes visual elements suitable for the topic.
  • Displays data and info visually.

Write a great headline

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to view it on any device and learn anywhere.

A great title

+info

Thank you!

A great title

Our brain is wired to consume visual content. And it makes sense: 90% of the information we process comes through our sight. That's why visual content helps with quicker learning in many cases.

20XX

To tell stories in an organized, hierarchical, structured, and concise manner. These are the four pillars for carrying out a successful presentation.

'Your content is liked, but it engagesmuch more if it is interactive' - Genially

Pose a question or problem that makes the class think; it is the essential ingredient to maintain their attention. It is usually raised at the beginning of the topic to encourage critical thinking and participation.

  • Plan the structure of your content.
  • Give visual weight to key points and main ones.
  • Define secondary messages with interactivity.

20XX

To tell stories in an organized, hierarchical, structured, and concise manner. These are the four pillars for carrying out a successful presentation.

Contextualize your topic
Contextualize your topic
Contextualize your topic
Contextualize your topic

Use an image

Visual content is a cross-cutting and universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.

Did you know... We retain 42% more information when the content moves? It is perhaps the most effective resource for capturing the attention of your students.

80%

We remember 80% of what we do and see. Your students also remember 10% of what they hear, 20% of what they read. Create interactive content!

50%

80% of our brain is involved in the processing of visual stimuli.

50% of purchases are emotional. The passion that storytelling provokes is our ally to influence the teaching and learning process.

85%

Write a subtitle that provides more information

When we are told a story, it excites us. It can even move us, making us remember the stories up to 20 times more than any other content we consume.

Here you can put a highlighted title

Our brain is prepared to consume visual content. And it makes sense: 90% of the information we process comes to us through sight. That's why visual content helps with faster learning in many cases.

+190

You can express numbers in this way

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to view it on any device and learn anywhere.

+45k

...Although then explain it orally

Pose a question or problem that makes the class think; it's the essential ingredient to keep their attention. It's usually posed at the beginning of the topic to encourage critical thinking and participation.

  • Include appropriate visual elements related to the theme.
  • Display data and information visually.
  • Use interactivity to delve deeper into the concepts.

A great title

Visual content is a cross-cutting and universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.

A great title

Visual content is a cross-cutting and universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.

Use an image

And use this space to describe it. You can upload an image from your computer or use the resources available in Genially, on the left side of the tool. Leave the whole class amazed!

Insert an awesome video for your presentation

And use this space to describe it. Multimedia content is essential in a presentation, to leave everyone speechless. Also, this way you will synthesize the content and entertain the whole class.

A great title

We don't like to bore in our classes or work with flat content. It's time to bet on dynamic and interactive learning experiences that stimulate the thinking and creativity of each student.

Contextualize your topic
Contextualize your topic
Contextualize your topic
Contextualize your topic

A great title

We don't like to bore in our classes or work with flat content. It's time to bet on dynamic and interactive learning experiences that stimulate the thinking and creativity of each student.

Use an image

Need more reasons to use dynamic content in class? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content moves.

20XX

You can briefly describe what your presentation timeline consists of and orally present the milestones achieved so that no one falls asleep.

You can briefly describe what your presentation timeline consists of and present the milestones achieved orally so that no one falls asleep.

20XX

Write a subtitle that provides more information

Use an image

And use this space to describe it. You can upload an image from your computer or use the resources available in Genially, on the left side of the tool. Leave the whole class amazed!