ui/ux
Our Core Values Behaviors
PROFESSIONAL LEADERSHIP
TEAM LEADERSHIP
Technical Director of UI/UX
Director of UI/UX
TEAM LEADERSHIP
UI/UX Sr Manager
UI/UX Sr Principal
OR
PROFESSIONAL LEADERSHIP
UI/UX Manager
UI/UX Principal
UI/UX Team Lead
UI/UX Technical Lead
Senior UI/UX Designer
UI/UX Designer
Junior UI/UX Designer
PROFESSIONAL SUPPORT
Junior UI/UX Designer
Role expectations
- Assist in the design, prototype, and test information architectures for Web-based or other software products, including mobile and web console devices
- Assist in creating intuitive user experiences using design concepts
- Collaborate with usability developers and back-end developers, as well as marketing and products teams, to meet technical business objectives for product design
- Assist in translating ideas and concepts into workable wireframes, user task flow diagrams, and functional design specifications
Technical competencies
Behavioral competencies
- Basic understanding of HTML, CSS, and JavaScript
- Understanding of user-centered design
- Basic knowledge of Sketch, InVision, Adobe, Creative Suite
- Basic understanding of common software project management practices
- Familiarity with digital analytics platforms like DoubleClick and Omniture
- Basic knowledge of wireframes and prototypes
- Strong written and verbal communication
- Learning mindset and able to learn quickly
- Organized and detail oriented
- Teamwork and collaboration skills
- Self-motivated
UI/UX Designer (IC LEVEL 2)
Role expectations
- Design, prototype, and test information architectures for Web-based or other software products, including mobile and web console devices
- Creative intuitive user experiences using design concepts
- Collaborate with usability developers and back-end developers, as well as marketing and products teams, to meet technical business objectives for product design
- Translate ideas and concepts into workable wireframes, user task flow diagrams, and functional design specifications
- Support presentations to key stakeholders regarding user needs and design solutions
Technical competencies
Behavioral competencies
- Understanding of HTML, CSS, and JavaScript
- Grasp of user-centered design
- Knowledge of Sketch, InVision, Adobe Creative Suite
- Understanding of common software project management practices
- Strong familiarity with digital analytics platforms like DoubleClick and Omniture
- Experience in data fluency and technical basics
- Experience in creating wireframes and prototypes
- Strong written and verbal communication Learning mindset and able to learn quickly
- Organized and detail oriented
- Teamwork and collaboration skills
- Self-motivated and results focused
- Innovative and creative
Sr UI/UX Designer (IC LEVEL 3)
Role expectations
- Design, prototype, and test information architectures for Web-based or other software products, including mobile and web console devices
- Creative intuitive user experiences using design concepts
- Collaborate with usability developers and back-end developers, as well as marketing and products teams, to meet technical business objectives for product design
- Translate ideas and concepts into workable wireframes, user task flow diagrams, and functional design specifications
- Communicate and present to key stakeholders regarding user needs and design solutions
- Provide guidance to more entry level designers
- Bring best practices, standards, and tools on UI/UX to the team
Technical competencies
Behavioral competencies
- Deep understanding of HTML, CSS, and JavaScript
- Solid grasp of user-centered design and testing methodologies and best practices, subsystems, and usability and accessibility concerns
- Strong working knowledge of Sketch, InVision, Adobe Creative Suite, and other design tools
- Deep understanding of common software project management practices and Agile development
- Deep understanding of digital analytics platforms like Doubleclick or Omniture
- Working experience in data fluency and technical basics
- Working experience in creating wireframes and prototypes
- Strong written and verbal communication
- Learning mindset and able to learn quickly
- Organized and detail oriented
- Teamwork and collaboration skills
- Self-motivated and results focused
- Innovative and creative
- Entrepreneurial spirit
- Customer focused
UI/UX Technical Lead (PROFESSIONAL LEADERSHIP LEVEL 1)
Role expectations
- Develop front-end user interfaces for Web-based or other software products, including mobile and web console devices
- Collaborate with back-end development, visual design, product management, and customers Code behaviors and functionality for current and future software applications using design specifications
- May assist with new user interface testing and participate in usability reviews
- Remain current on user interface trends and programming techniques and suggest new tools and methods as necessary
- May be responsible for usability research and design in the absence of dedicated usability team members
Technical competencies
Behavioral competencies
- Strong written and verbal communication
- Organized and detail oriented
- Teamwork and collaboration skills
- Self-motivated and results focused
- Strong problem solving skills and solution focused
- Innovative and creative
- Entrepreneurial spirit
- Customer focused
- Deep understanding of user-centered design and testing methodologies and best practices, subsystems, and usability and accessibility concerns
- Proficient in Sketch, InVision, Adobe Creative Suite, and other design tools
- Proficient in common software project management practices and Agile development
- Proficient in digital analytics platforms like
- Doubleclick or Omniture
- Proficient in data fluency and technical basics
- Proficient in creating wireframes and prototypes
- Skilled in Java, Net, and PHP
- Skilled in Adobe Creative Suite programs
- Working knowledge of Search Engine Optimization
UI/UX principal (PROFESSIONAL LEADERSHIP LEVEL 2)
Role expectations
- Develop front-end user interfaces for Web-based or other software products, including mobile and web console devices
- Collaborate with back-end development, visual design, product management, and customers
- Code behaviors and functionality for current and future software applications using design specifications
- May assist with new user interface testing and participate in usability reviews
- Remain current on user interface trends and programming techniques and suggest new tools and methods as necessary
- May be responsible for usability research and design in the absence of dedicated usability team members
Technical competencies
Behavioral competencies
- Proficient in user-centered design and testing methodologies and best practices, subsystems, and usability and accessibility concerns
- Advanced in Sketch, InVision, Adobe Creative Suite, and other design tools
- Advanced in common software project management practices and Agile development
- Advanced in digital analytics platforms like
- Doubleclick or Omniture
- Advanced in data fluency and technical basics
- Advanced in creating wireframes and prototypes
- Highly skilled in Java, Net, and PHP Proficient in Search Engine Optimization
- Strong written and verbal communication
- Self-motivated and results focused
- Strong problem solving skills and solution focused
- Critical thinking
- Innovative and creative
- Entrepreneurial spirit
- Customer focused
- Advanced experience mentoring and training team members
- Adaptable and able to thrive in a fast-paced, ever-changing environment
UI/UX Sr Principal
Role expectations
- Develop front-end user interfaces for Web-based or other software products, including mobile and web console devices
- Collaborate with back-end development, visual design, product management, and customers
- Code behaviors and functionality for current and future software applications using design specifications
- Assist with new user interface testing and participate in usability reviews
- Share current on user interface trends and programming techniques and suggest new tools and methods as necessary
- May be responsible for providing subject matter expertise around usability research and design in the absence of dedicated usability team members
Technical competencies
Behavioral competencies
- Expert in user-centered design and testing methodologies and best practices
- Expert in Sketch, InVision, Adobe Creative Suite, and other design tools
- Expert in common software project management practices and Agile development
- Expert in digital analytics platforms like Doubleclick or Omniture
- Expert in data fluency and technical basics
- Expert in creating wireframes and prototypes
- Expert in Java, Net, and PHP
- Proficient in Adobe Creative Suite programs
- Advanced in Search Engine Optimization
- Advanced communication skills
- Self-motivated and results focused
- Advanced problem solving skills
- Critical thinking
- Innovative and creative
- Entrepreneurial spirit
- Customer focused
- Expert experience mentoring and training team members
- Advanced prioritization and ability to manage multiple projects and meet aggressive deadlines
technical director of UI/UX (PROFESSIONAL LEADERSHIP LEVEL 4)
Role expectations
- Develop front-end user interfaces for Web-based or other software products, including mobile and web console devices
- Collaborate with back-end development, visual design, product management, and customers
- Code behaviors and functionality for current and future software applications using design specifications
- Provide subject matter expertise with new user interface testing and participate in usability reviews
- Share current on user interface trends and programming techniques and suggest new tools and methods as necessary
- Responsible for usability research and design in the absence of dedicated usability team members
- Influences best practices within discipline
- Conducts the most complex and vital work
Technical competencies
Behavioral competencies
- Expert in user-centered design and testing methodologies and best practices
- Expert in Sketch, InVision, Adobe Creative Suite, and other design tools
- Expert in common software project management practices and Agile development
- Expert in digital analytics platforms like Doubleclick or Omniture
- Expert in data fluency and technical basics
- Expert in creating wireframes and prototypes
- Expert in Java, Net, and PHP
- Expert in Search Engine Optimization
- Advanced communication skills
- Self-motivated and results focused
- Expert problem solving skills and solution focused
- Expert strategic thinking and innovative mindset
- Entrepreneurial spirit
- Expert experience training team members
- Expert prioritization and ability to manage multiple projects and meet aggressive deadlines
UI/UX team lead (team LEADERSHIP LEVEL 1)
Role expectations
- Lead the research, design, development, and/or testing of user interfaces for Web-based applications or other software products, including mobile and web console devices
- Oversee user interface through key phases of product life cycle
- Collaborate with development, visual design, product management, and customers to strategically align the user requirements for current and future software applications with business needs
- Creative detailed specifications for user interface designs and track issues throughout user interface development process to help guide development team
- Remain current on user interface design trends and programming techniques and suggest new tools and methods as necessary
- Coordinates and leads daily team activities
- Lead team members, including involvement with hiring and termination decisions, performance evaluations, and day-to-day coaching and training
Technical competencies
Behavioral competencies
- Strong written and verbal communication
- Organized and detail oriented
- Teamwork and collaboration skills
- Self-motivated and results focused
- Strong problem solving and solution focused
- Innovative and creative
- Entrepreneurial spirit
- Customer focused
- Demonstrated experience mentoring and training team members
- Deep understanding of user-centered design and testing methodologies and best practices
- Proficient in Sketch, InVision, Adobe Creative Suite, and other design tools
- Proficient in common software project management practices and Agile development
- Proficient in digital analytics platforms like Doubleclick or Omniture
- Proficient in data fluency and technical basics
- Proficient in creating wireframes and prototypes
- Skilled in Java, Net, and PHP
- Skilled in Adobe Creative Suite programs
UI/UX manager (TEAM LEADERSHIP LEVEL 2)
People Leader
Role expectations
- Lead the research, design, development, and/or testing of user interfaces for Web-based applications or other software products, including mobile and web console devices
- Oversee user interface through key phases of product life cycle
- Collaborate with development, visual design, product management, and customers to strategically align the user requirements for current and future software applications with business needs
- Creative detailed specifications for user interface designs and track issues throughout user interface development process to help guide development team
- Implement user interface design trends and programming techniques and suggest new tools and methods as necessary
- Lead team members, including involvement with hiring and termination decisions, performance evaluations, and day-to-day coaching and training
Technical competencies
Behavioral competencies
- Advanced communication skills
- Self-motivated and results focused
- Strong problem solving skills and solution focused
- Critical thinking
- Innovative and creative
- Entrepreneurial spirit
- Customer focused
- Advanced experience mentoring and training team members
- Adaptable and able to thrive in a fast-paced, ever-changing environment
- Proficient in user-centered design and testing methodologies and best practices, subsystems, and usability and accessibility concerns
- Advanced in Sketch, InVision, Adobe Creative Suite, and other design tools
- Advanced in common software project management practices and Agile development
- Advanced in digital analytics platforms like
- Doubleclick or Omniture
- Advanced in data fluency and technical basics
- Advanced in creating wireframes and prototypes
- Highly skilled in Java, Net, and PHP
UI/UX sr manager(TEAM LEADERSHIP LEVEL 3)
People Leader
Role expectations
- Lead the research, design, development, and/or testing of user interfaces for Web-based applications or other software products, including mobile and web console devices
- Provide strategic leadership through key phases of product life cycle
- Collaborate with development, visual design, product management, and customers to strategically align the user requirements for current and future software applications with business needs
- Creative detailed specifications for user interface designs and track issues throughout user interface development process to help guide development team
- Share current on user interface design trends and programming techniques and suggest new tools and methods as necessary
- Lead team members, including involvement with hiring and termination decisions, performance evaluations, and day-to-day coaching and training
Technical competencies
Behavioral competencies
- Advanced communication skills
- Self-motivated and results focused
- Advanced problem solving skills
- Advanced strategic thinking and innovative mindset
- Expert experience mentoring and training team members
- Expert prioritization and ability to manage multiple projects and meet aggressive deadlines
- Expert in user-centered design and testing methodologies and best practices
- Expert in Sketch, InVision, Adobe Creative Suite, and other design tools
- Expert in common software project management practices and Agile development
- Expert in digital analytics platforms like
- Doubleclick or Omniture
- Expert in data fluency and technical basics
- Expert in creating wireframes and prototypes
- Expert in Java, Net, and PHP
- Advanced in Search Engine Optimization
director of UI/UX (TEAM LEADERSHIP LEVEL 4)
People Leader
Role expectations
- Lead the research, design, development, and/or testing of user interfaces for Web-based applications or other software products, including mobile and web console devices
- Oversee user interface through key phases of product life cycle
- Collaborate with development, visual design, product management, and customers to strategically align the user requirements for current and future software applications with business needs
- Provide strategic specifications for user interface designs and track issues throughout user interface development process to help guide development team
- Share current on user interface design trends and programming techniques and suggest new tools and methods as necessary
- Assists executives and/or senior leadership in defining organizational goals and strategic plans
- Extensive business knowledge with comprehensive understanding of the organization and functional area
- Makes decisions on and directs the organization on user-centered design and testing methodologies and best practices
- Lead team members, including involvement with hiring and termination decisions, performance evaluations, and day-to-day coaching and training
Technical competencies
Behavioral competencies
- Advanced communication skills
- Self-motivated and results focused
- Expert problem solving skills and solution focused
- Expert strategic thinking and innovative mindset
- Entrepreneurial spirit
- Customer focused
- Expert experience leading, mentoring and coaching team members
- Expert prioritization and ability to manage multiple projects and meet aggressive deadlines
- Expert in Sketch, InVision, Adobe Creative Suite, and other design tools
- Expert in digital analytics platforms like
- Doubleclick or Omniture
- Expert in data fluency and technical basics
- Expert in creating wireframes and prototypes
- Expert in Java, Net, and PHP
- Expert in Search Engine Optimization
UI/UX [DRAFT]
Jace Niederhaus
Created on March 13, 2026
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Transcript
ui/ux
Our Core Values Behaviors
PROFESSIONAL LEADERSHIP
TEAM LEADERSHIP
Technical Director of UI/UX
Director of UI/UX
TEAM LEADERSHIP
UI/UX Sr Manager
UI/UX Sr Principal
OR
PROFESSIONAL LEADERSHIP
UI/UX Manager
UI/UX Principal
UI/UX Team Lead
UI/UX Technical Lead
Senior UI/UX Designer
UI/UX Designer
Junior UI/UX Designer
PROFESSIONAL SUPPORT
Junior UI/UX Designer
Role expectations
Technical competencies
Behavioral competencies
UI/UX Designer (IC LEVEL 2)
Role expectations
Technical competencies
Behavioral competencies
Sr UI/UX Designer (IC LEVEL 3)
Role expectations
Technical competencies
Behavioral competencies
UI/UX Technical Lead (PROFESSIONAL LEADERSHIP LEVEL 1)
Role expectations
Technical competencies
Behavioral competencies
UI/UX principal (PROFESSIONAL LEADERSHIP LEVEL 2)
Role expectations
Technical competencies
Behavioral competencies
UI/UX Sr Principal
Role expectations
Technical competencies
Behavioral competencies
technical director of UI/UX (PROFESSIONAL LEADERSHIP LEVEL 4)
Role expectations
Technical competencies
Behavioral competencies
UI/UX team lead (team LEADERSHIP LEVEL 1)
Role expectations
Technical competencies
Behavioral competencies
UI/UX manager (TEAM LEADERSHIP LEVEL 2)
People Leader
Role expectations
Technical competencies
Behavioral competencies
UI/UX sr manager(TEAM LEADERSHIP LEVEL 3)
People Leader
Role expectations
Technical competencies
Behavioral competencies
director of UI/UX (TEAM LEADERSHIP LEVEL 4)
People Leader
Role expectations
Technical competencies
Behavioral competencies