front end Engineering
Our Core Values Behaviors
PROFESSIONAL LEADERSHIP
TEAM LEADERSHIP
Front End Engineer Enterprise Architect
Director of Front End Engineering
TEAM LEADERSHIP
Front End Engineering Sr Manager
Front End Sr Principal
OR
PROFESSIONAL LEADERSHIP
Front End Engineering Manager
Front End Engineer Principal
Front End Engineering Team Lead
Senior Front End Engineer
Front End Engineer II
Front End Engineer
Junior Front End Engineer
PROFESSIONAL SUPPORT
jr Front end engineer
Role expectations
- Basic use various front-end languages (e.g., HTML, CSS, JavaScript), and frameworks (e.g., AngularJS, jQuery, Bootstrap) to produce, modify, and maintain websites and web application user interfaces
- Translate design wireframes to actual code that will produce the visual elements of the application
- Assist in creating tools that enhance how users see and interact with the site, taking into consideration multi-browser compatibility and performance
- Assist in implementing responsive design for mobile sites
- Assist in testing the site during development for usability and fix bugs
- Possess basic understanding of version control systems
- Interacts and assists design/creative teams and back-end development, and ensure optimum functionality, performance, scalability, security, and internalization
- May require some back-end understanding
Technical competencies
Behavioral competencies
- Basic understanding of HTML, CSS, and JavaScript
- Basic understanding of Angular, Ember, or React
- Basic understanding of with REST APls
- Basic competence with logical and technical problem solving
- Ability to translate requirements into software
- Strong written and verbal communication
- Analytical mindset
- Learning mindset and able to learn quickly
- Organized and detail oriented
- Collaborative and team focused
- Self-motivated and results focused
front end engineer
Role expectations
- Ability to use various front-end languages (e.g., HTML, CSS, JavaScript), and frameworks (e.g., AngularJS, Query, Bootstrap) to produce, modify, and maintain websites and web application user interfaces
- Ability to translate design wireframes to actual code that will produce the visual elements of the application
- Create tools that enhance how users see and interact with the site, taking into consideration multi-browser compatibility and performance
- Implement responsive design for mobile sites
- Test the site during development for usability and fix bugs
- Possess intermediate understanding of version control systems
- Act as liaison between design/creative teams and back-end development, and ensure optimum functionality, performance, scalability, security, and internalization
- May require some back-end experience
Technical competencies
Behavioral competencies
- Strong interest in building world-class Ul
- Experience working with HTML, CSS, and JavaScript
- Experience working with REST APls to create data-driven applications in modern JavaScript frameworks such as React, Angular or Vue
- Competence with logical and technical problem solving
- Experience translating requirements into software
- Understanding of SPAs and architecture of the website
- Proven ability to research and recommend the appropriate interactive technologies needed
- Strong written and verbal communication and able to explain technical concepts to non-technical audiences
- Analytical mindset, troubleshooting, and problem solving skills
- Learning mindset and able to learn quickly
- Organized and detail-oriented
- Self-motivated and results focused
front end engineer II
Role expectations
- Experience using various front-end languages (e.g., HTML, CSS, JavaScript), and frameworks (e.g., AngularJS, Query, Bootstrap) to produce, modify, and maintain websites and web application user interfaces
- Translate design wireframes to actual code that will produce the visual elements of the application
- Create tools that enhance how users see and interact with the site, taking into consideration multi-browser compatibility and performance
- Implement responsive design for mobile sites
- Test the site during development for usability and fix bugs
- Possess proficient understanding of version control systems
- Act as liaison between design/creative teams and back-end development, and ensure optimum functionality, performance, scalability, security, and internalization
- Some back-end experience preferred
Technical competencies
Behavioral competencies
- Passionate about building world-class Ul
- Knowledge of HTML, CSS, and JavaScript and can take mock-ups to a finished product
- Working experience working with REST APls to create data driven applications in modern JavaScript framework such as React, Angular or Vue
- Proficient with logical and technical problem solving
- Strong ability to translate requirements into software
- Deep understanding of SPA architecture of the website
- Strong written and verbal communication and able to explain technical concepts to non-technical audiences
- Proven ability to research and recommend the appropriate interactive technologies needed
- Learning mindset and able to learn quickly
- Organized and detail-oriented
- Self-motivated and results focused
- Strong time management
senior front end engineer
Role expectations
- Use various front-end languages (e.g., HTML, CSS, JavaScript), and frameworks (e.g., AngularJS, jQuery, Bootstrap) to produce, modify, and maintain websites and web application user interfaces
- Translate design wireframes to actual code that will produce the visual elements of the application
- Create tools that enhance how users see and interact with the site, taking into consideration multi-browser compatibility and performance
- Implement Responsive design for mobile sites
- Test the site during development for usability and fix bugs
- Possess broad understanding of version control systems
- Act as facilitator between design/creative teams and back-end development, and ensure optimum functionality, performance, scalability, security, and internalization
- Some back-end experience highly preferred
- Requires broad skill set and proficiency in discipline
Technical competencies
Behavioral competencies
- Proficient in HTML, CSS, and JavaScript
- Proficient with REST APIs to create data driven applications in modern JavaScript framework such as React, Angular or Vue
- Proficient in SPA architecture of the website
- Highly proficient with logical and technical problem solving
- Advanced ability to translate requirements into software
- Basic knowledge of roadmap and vision
- Strong written and verbal communication and able to explain technical concepts to non-technical audiences
- Proven ability to research and recommend appropriate interactive technologies
- Self-motivated and results focused
- Analytical mindset and strong problem solving
- Critical thinking
- Strong collaboration and teamwork
front end engineer principal
Role expectations
- Assist in defining the overall technical architecture and strategy for web applications and deliver architecture recommendations based on project requirements and best practices
- Assist in the selection of application hardware and software platforms, develop site navigation, and design application framework to enhance stability, performance, and maintainability
- Determine system volume and analyze traffic patterns
- Complete complex technical analysis, design, construction, and testing
- Work across teams including business, product, design, and development to build user focused solutions in application architecture and design
Technical competencies
Behavioral competencies
- Advanced in HTML, CSS, and JavaScript
- Proficient with REST APIs to create data driven applications in modern JavaScript framework such as React, Angular or Vue
- Advanced with logical and technical problem solving
- Expert ability to translate requirements into software
- Advanced in SPA architecture of the website
- Advanced written and verbal communication
- Self-motivated and results focused
- Innovative mindset
- Advanced analytical mindset and problem solving
- Critical thinking
- Advanced decision making
- Demonstrated experience training team members
- Advanced prioritization and ability to manage multiple projects and meet aggressive deadlines
front end engineer Sr Principal
Role expectations
- Define the overall technical architecture and strategy for web applications and deliver architecture recommendations based on project requirements and best practices
- Select application hardware and software platforms, develop site navigation, and design application framework to enhance stability, performance, and maintainability
- Determine system volume and analyze traffic patterns
- Complete complex technical analysis, design, construction, and testing
- Work across teams including business, product, design, and development to build user focused solutions in application architecture and design
Technical competencies
Behavioral competencies
- Self-motivated and results focused
- Advanced critical thinking and decision making
- Exceptional experience training team members
- Adaptable and able to thrive in a fast-paced, ever-changing environment
- Exceptional prioritization and ability to manage multiple projects and meet aggressive deadlines
- Advanced strategic thinking and Innovative mindset
- Expert in HTML, CSS, and JavaScript
- Advanced with REST APIs to create data driven applications in modern JavaScript framework such as React, Angular or Vue
- Expert with logical and technical problem solving
- Expert ability to translate requirements into software
- Expert in SPA architecture of the website
- Expert in delivery (QA, feature complete)
front end engineering enterprise architect
Role expectations
- Define the overall technical architecture and strategy for web applications and deliver architecture recommendations based on project requirements and best practices
- Develop and communicate web strategic plans, performance, metrics, and opportunities for optimization and enhancement to the executive team Work with business stakeholders to understand user requirements and oversee the development of solutions to meet those requirements
- Set standards for design and user experience in conjunction with creative departments
- Select application hardware and software platforms, develop site navigation, and design application framework to enhance stability, performance, and maintainability
- Determine system volume and analyze traffic patterns
- Complete complex technical analysis, design, construction, and testing
- Work across teams including business, product, design, and development to build user focused solutions in application architecture and design
Technical competencies
Behavioral competencies
- Proven ability to manage large code base with multiple priorities
- Ability to identity and remove technical debt
- Expert in core competencies
- Expert understanding of existing systems
- Expert competence with logical and technical problem solving
- Expert ability to translate requirements into software
- Expert in roadmap and vision
- Ad Tech industry experience
- Self-motivated and results focused
- Expert critical thinking and data driven decision making
- Expert prioritization and ability to manage multiple projects and meet aggressive deadlines
- Expert strategic thinking and Innovative mindset
- Strategic thinking and Innovative mindset
- Expert ability in story telling and drafting analysis and presentations for leadership
- Expert experience training team members
front end engineering team lead
Role expectations
- Assist in leading overall web architecture, development, content, and design
- Work with business stakeholders to understand user requirements and oversee the development of solutions to meet those requirements
- Assist in establishing standards for design in conjunction with creative departments
- Assist in ensuring security updates are maintained and lead quality assurance
- Assess new web technologies to determine fit for organization's needs
- Coordinate and lead daily team activities
- Lead team members, including involvement with hiring and termination decisions, performance evaluations, and day-to-day coaching and training
Technical competencies
Behavioral competencies
- Proficient in HTML, CSS, and JavaScript
- Proficient with REST APls to create data driven applications in modern JavaScript framework such as React, Angular or Vue
- Proficient in SPA architecture of the website
- Understands and shares best practices
- Highly proficient with logical and technical problem solving
- Advanced ability to translate requirements into software
- Basic knowledge of roadmap and vision
- Advanced written and verbal communication
- Self-motivated and results focused
- Analytical mindset and strong problem solving
- Strong collaboration and teamwork
- Demonstrated experience mentoring and training team members
- Adaptable and able to thrive in a fast-paced, ever-changing environment
front end engineering manager
People Leader
Role expectations
- Lead overall web architecture, development, content, and design
- Assist in defining company vision and strategy for the front-end discipline
- Assist in developing web strategic plans, performance, metrics, and opportunities for optimization and enhancement to leadership
- Work with business stakeholders to understand user requirements and oversee the development of solutions to meet those requirements
- Assist in developing standards for design in conjunction with creative departments
- Assist in defining adherence to development processes from design to production deployment, ensure security updates are maintained, and oversee quality assurance
- Assist in assessing new web technologies to determine fit for organization's needs
- Broad knowledge of the field with demonstrated leadership skills
- Lead team members, including involvement with hiring and termination decisions, performance evaluations, and day-to-day coaching and training
Technical competencies
Behavioral competencies
- Advanced in HTML, CSS, and JavaScript
- Proficient with REST APIs to create data driven applications in modern JavaScript framework such as React, Angular or Vue
- Advanced with logical and technical problem solving
- Expert ability to translate requirements into software
- Advanced in SPA architecture of the website
- Advanced written and verbal communication
- Self-motivated and results focused
- Advanced analytical mindset and problem solving
- Demonstrated experience mentoring and empowering team members
- Advanced prioritization and ability to manage multiple projects and meet aggressive deadlines
- Strategic thinking and Innovative mindset
front end engineering sr manager
Role expectations
- Oversee overall web architecture, development, content, and design
- Assist in defining and communicating company vision and strategy for the front-end discipline
- Develop web strategic plans, performance, metrics, and opportunities for optimization and enhancement to the executive team
- Work with business stakeholders to understand user requirements and oversee the development of solutions to meet those requirements
- Develop standards for design in conjunction with creative departments
- Define adherence to development processes from design to production deployment, ensure security updates are maintained, and oversee quality assurance
- Assess new web technologies to determine fit for organization's needs
- Advanced knowledge of the field with proven leadership skills
- Lead team members, including involvement with hiring and termination decisions, performance evaluations, and day-to-day coaching and training
Technical competencies
Behavioral competencies
- Expert in HTML, CSS, and JavaScript
- Advanced with REST APls to create data driven applications in modern JavaScript framework such as React, Angular or Vue
- Expert with logical and technical problem solving
- Expert ability to translate requirements into software
- Expert in SPA architecture of the website
- Expert in Feature (Bid Automation, reporting, etc)
- Self-motivated and results focused
- Advanced critical thinking and decision making
- Exceptional experience leading, mentoring and empowering team members
- Exceptional prioritization and ability to manage multiple projects and meet aggressive deadlines
- Advanced strategic thinking and Innovative mindset
director of front end engineering
People Leader
Role expectations
- Define and communicate company vision and strategy for the front-end discipline
- Develop and communicate web strategic plans, performance, metrics, and opportunities for optimization and enhancement to the executive team
- Work with business stakeholders to understand user requirements and oversee the development of solutions to meet those requirements
- Set standards for design and user experience in conjunction with creative departments
- Define and enforce best practices for quality, security, and deployment
- Assess new web technologies to determine fit for organization's needs
- Assist executives in defining organizational goals and strategic plans
- Lead team members, including involvement with hiring and termination decisions, performance evaluations, and day-to-day coaching and training
Technical competencies
Behavioral competencies
- Expert in core competencies
- Proven ability to manage large code base with multiple priorities
- Ability to translate vision/roadmap into technical requirements
- Expert in project management and resource allocation
- Expert understanding of existing systems
- Expert competence with logical and technical problem solving
- Expert ability to translate requirements into software
- Expert in roadmap and vision
- Ad Tech industry experience
- Self-motivated and results focused
- Expert critical thinking and data driven decision making
- Expert prioritization and ability to manage multiple projects and meet aggressive deadlines
- Expert strategic thinking and Innovative mindset
- Expert ability in story telling and drafting analysis and presentations for leadership
- Expert experience leading, mentoring and coaching team members
- Expert experience recruiting and building effective teams
Front End Engineering [DRAFT]
Jace Niederhaus
Created on March 13, 2026
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Transcript
front end Engineering
Our Core Values Behaviors
PROFESSIONAL LEADERSHIP
TEAM LEADERSHIP
Front End Engineer Enterprise Architect
Director of Front End Engineering
TEAM LEADERSHIP
Front End Engineering Sr Manager
Front End Sr Principal
OR
PROFESSIONAL LEADERSHIP
Front End Engineering Manager
Front End Engineer Principal
Front End Engineering Team Lead
Senior Front End Engineer
Front End Engineer II
Front End Engineer
Junior Front End Engineer
PROFESSIONAL SUPPORT
jr Front end engineer
Role expectations
Technical competencies
Behavioral competencies
front end engineer
Role expectations
Technical competencies
Behavioral competencies
front end engineer II
Role expectations
Technical competencies
Behavioral competencies
senior front end engineer
Role expectations
Technical competencies
Behavioral competencies
front end engineer principal
Role expectations
Technical competencies
Behavioral competencies
front end engineer Sr Principal
Role expectations
Technical competencies
Behavioral competencies
front end engineering enterprise architect
Role expectations
Technical competencies
Behavioral competencies
front end engineering team lead
Role expectations
Technical competencies
Behavioral competencies
front end engineering manager
People Leader
Role expectations
Technical competencies
Behavioral competencies
front end engineering sr manager
Role expectations
Technical competencies
Behavioral competencies
director of front end engineering
People Leader
Role expectations
Technical competencies
Behavioral competencies