BrainBoost

BrainBoost

Lorenzo Deferro Carlos Domingos Zakaria Mirinioui Alex Rizzi

Start

1.

Product

2.

Price

3.

Place

4.

Promotion

Index

5.

Target audience

6.

Advantages & risks

7.

Conclusion

Product

BrainBoost is a natural energy drink created for students. Key feautres: - Natural caffeine - No artificial colours - No artificial chemicals - Low sugar - Fresh taste

Price

BrainBoost uses a skimming pricing strategy. The price reflects the quality and natural ingredients of the product.

• Higher perceived quality
• Higher profit margin

Title

Title

Some students may prefer cheaper drinks

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Advantages

Possible risk

Subtitle

Subtitle

Place

BrainBoost will be distributed through multiple channels.Main distribution point:

• Supermarkets
• School vending machines
• University vending machines
• Online stories

This strategy makes the product easy to find for students.

Promotion

BrainBoost will use digital marketing and social media promotion. Mail platforms: - Instagram - Tik Tok - Short video advertisements - Influencer collaborations

Target audience

Demographics:

• 16-25 years old
• Students

Psychographics:

• Interested in studying efficiently

• Care about healthier products
• Active on social media

Buying behaviour:

• Often buy drinks during study sessions
• Influenced by social media and friends

Advantages & risks

• Strong brand awareness

• High engagement on social media

• Attractive product for students

• Strong competion from famous brand

• Advertising costs

• Student may prefer cheaper drinks

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