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7 SUR 10 FRANCAIS CONSOMMENT UN APERITIF HEBDOMADEREMMENT

Zyuik

Created on March 12, 2026

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Transcript

7 SUR 10 FRANCAIS CONSOMMENT UN APERITIF HEBDOMADEREMMENT

Title

3,2 MILLAIRDS DE CHIFFRE D'AFFAIRE ANNUEL

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Subtitle

  • NIELSELQ
  • XERFI
-Produit (product) : sobre et élégant -Prix (price) environ 3,95€- -Distribution (place) : grande surface, e-commerce, épicerie fine -Communication (promotion) : publicités magasines culinaires, club de golf, rotary, bridge

-Segmentation : démographique et comportementale -Ciblage : adultes entre 35 et 55 ans qui organisent les apéritifs raffinés -Positionnement : haut de gamme du marché de l’apéritif