What you just saw has a name. Psychologists call it the MUM effect — M-U-M. It stands for __________________________. It was first identified in 1970, and it’s been confirmed in study after study since then. People are significantly more reluctant to share _____ news than ____ news. Maybe because we’re cowardly, but also because we want to ___________ the other person. Often we’re not even sure how bad news is “supposed to be” delivered. So we say __________. But here’s the thing — even when people do speak up, there’s another trap waiting.
Part 1 Lead-In B
Shiminly ID team
Created on March 10, 2026
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Essential Business Proposal
View
Project Roadmap Timeline
View
Step-by-Step Timeline: How to Develop an Idea
View
Artificial Intelligence History Timeline
View
Mobile Phone Call
View
Momentum: Onboarding Escape Game
View
Momentum: Manager Guide
Explore all templates
Transcript
What you just saw has a name. Psychologists call it the MUM effect — M-U-M. It stands for __________________________. It was first identified in 1970, and it’s been confirmed in study after study since then. People are significantly more reluctant to share _____ news than ____ news. Maybe because we’re cowardly, but also because we want to ___________ the other person. Often we’re not even sure how bad news is “supposed to be” delivered. So we say __________. But here’s the thing — even when people do speak up, there’s another trap waiting.
Part 1
Naming the MUM Effect
Move the words to the gaps
protect
bad
good
click to listen
Minimizing Unpleasant Messages
nothing