What you just saw has a name. Psychologists call it the MUM effect — M-U-M. It stands for __________________________. It was first identified in 1970, and it’s been confirmed in study after study since then. People are significantly more reluctant to share _____ news than ____ news. Maybe because we’re cowardly, but also because we want to ___________ the other person. Often we’re not even sure how bad news is “supposed to be” delivered. So we say __________. But here’s the thing — even when people do speak up, there’s another trap waiting.
Part 1 Lead-In B
Shiminly ID team
Created on March 10, 2026
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Transcript
What you just saw has a name. Psychologists call it the MUM effect — M-U-M. It stands for __________________________. It was first identified in 1970, and it’s been confirmed in study after study since then. People are significantly more reluctant to share _____ news than ____ news. Maybe because we’re cowardly, but also because we want to ___________ the other person. Often we’re not even sure how bad news is “supposed to be” delivered. So we say __________. But here’s the thing — even when people do speak up, there’s another trap waiting.
Part 1
Naming the MUM Effect
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