GREEN2GROW
Stakeholder
Mapping Challange
Let's go!
Stakeholder Mapping Challange
Tourism governance decisions affect multiple actors. Understanding who holds influence and who is affected is essential for designing participatory processes. In this activity you will analyze a real governance scenario and map stakeholders according to power and impact.
Start the challange
Governance Scenario
A city is considering introducing restrictions on short-term rentals and cruise arrivals to address overtourism, housing pressure, and environmental concerns. Participants must place stakeholders according to: Power / Influence (ability to shape policy or block decisions) Impact (how strongly the policy affects them)
Continue
Stakeholder Matrix
High Power
Instructions: 1) Drag each stakeholder into the matrix 2) Place them according to their power and impact 3) Click "check answers" when finished
Engage Closely
Keep Aligned
(High power/ High impact)
(High power/ Low impact)
Visitors
Short-term rental platforms
Regional Tourism Boards
Tourism Businesses Associations
High Impact
Tourism Researchers
Low Impact
Small Tourism Businesses
Protect & Include
Monitor
Cruise Companies
Municipality
Low power/ High impact)
(Low power/ Low impact)
National Tourism Ministry
Large hotel chains
Local Residents
Travel Influencers
Hospitality Workers
Port Authority
Cultural Heritage NGOs
Low Power
Check the answers
Stakeholder Mapping Matrix
1. Engage Closely High Power / High Impact
These actors both influence decisions and are directly affected by the policy. Stakeholders:
- Municipality / City Government
- Port Authority
- Cruise Companies
- Short-Term Rental Platforms (e.g., Airbnb)
- Large Hotel Chains
- They hold regulatory power or strong economic leverage.
- They can support or block tourism policies.
- Their economic interests are directly affected by regulation.
Governance implication They must be actively involved in negotiation and co-design processes.
+ info
Stakeholder Mapping Matrix
2. Keep Aligned High Power / Low Impact
Actors with influence over tourism governance but less direct exposure to the policy impact. Stakeholders: 6. Regional Tourism Board / DMO 7. National Tourism Ministry 8. Tourism Business Associations
- They influence tourism strategy and policy discourse.
- They shape narratives and political support.
- However, they are not directly impacted by specific operational restrictions.
Governance implication They should be kept informed and aligned to prevent institutional resistance.
+ info
Stakeholder Mapping Matrix
3. Protect & Include Low Power / High Impact
Actors strongly affected by tourism policies but with limited influence. Stakeholders: 9. Local Residents 10. Hospitality Workers (hotel staff, guides, seasonal workers) 11. Small Tourism Businesses (family restaurants, small tour operators)
- They experience direct social, economic, and environmental impacts.
- They often lack strong institutional representation.
Governance implication They require targeted inclusion mechanisms (consultation forums, community assemblies, participatory planning).
+ info
Stakeholder Mapping Matrix
4. Monitor Low Power / Low Impact
Actors with limited influence and indirect exposure to the policy decision. Stakeholders: 13. Visitors / Tourists 14. Travel Bloggers / Influencers 15. Academic Institutions / Tourism Researchers
- They can shape perceptions but rarely influence local governance decisions directly.
- Their impact on the specific regulation is limited.
Governance implication They require monitoring and communication rather than deep engagement.
+ info
If you have questions, please get in touch with us!
https://www.green2growproject.eu/
office@benevent.bg
+123-456-7890
Engage closely / High Power – High Impact
Municipality / City Government
The municipality holds formal regulatory authority over tourism policies, urban planning, and local taxation. Decisions such as cruise limitations or short-term rental regulations are implemented through municipal legislation and administrative procedures.
At the same time, these policies affect the city's economic performance, political stability, and public perception. Because the municipality both shapes the decision and bears responsibility for its consequences, it must be deeply involved in policy design and negotiation processes.
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
protect & include / Low Power – High Impact
Small Tourism Businesses
Unlike large corporations, small businesses often lack strong political representation. Engagement mechanisms help ensure their concerns are considered in policy decisions.
Small tourism enterprises—such as family restaurants, independent guides, and small tour operators—are highly dependent on visitor flows. Changes in tourism regulation may affect their revenue and operational viability.
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
engage closely / High Power – High Impact
Short-Term Rental Platforms
Platforms such as Airbnb or similar services strongly influence the short-term rental market. Regulations affecting rental availability, licensing, or taxation directly impact their business model.
These companies also hold significant influence due to their market reach, technological infrastructure, and lobbying capacity. Effective governance requires dialogue with these platforms to ensure enforceable and transparent regulations.
monitor / Low Power – Low Impact
Academic Institutions / Tourism Researchers
Researchers and academic institutions contribute knowledge, data analysis, and policy evaluation. While they may not hold direct decision-making power, their expertise can support evidence-based governance.
Engaging them selectively can strengthen policy design and monitoring processes.
Monitor / Low Power – Low Impact
Visitors / Tourists
Visitors are the primary beneficiaries of tourism services but rarely influence local governance decisions directly. Policies such as visitor caps or tourism taxes may affect their travel experience, but their influence on policy formulation is limited. Monitoring visitor perceptions and communicating policy changes helps maintain destination reputation.
Protect & Include / Low Power – High Impact
Local Residents
Residents experience the social and environmental impacts of tourism most directly. Congestion, housing affordability, noise, and pressure on public infrastructure affect daily life in tourism destinations.
Despite their strong exposure to tourism impacts, residents often lack formal influence over tourism policy decisions. Inclusive governance requires deliberate mechanisms to ensure that community voices are represented.
engage closely / High Power – High Impact
Cruise Companies
Cruise operators are directly affected by regulations limiting ship arrivals or passenger numbers. They also possess considerable economic leverage, as cruise tourism can represent a significant share of visitor flows.
If excluded from the governance process, cruise companies may oppose policies through lobbying, legal challenges, or media campaigns. Constructive engagement helps align operational constraints with destination sustainability goals.
Keep Aligned / High Power – Low Impact
National Tourism Ministry
National tourism ministries shape the broader regulatory and strategic framework for tourism development. Although local policies may not affect them directly, their influence over legislation, funding programs, and policy priorities is significant.
Ensuring alignment with national institutions helps avoid policy conflicts and strengthens institutional support.
Keep Aligned / High Power – Low Impact
Regional Tourism Board / DMO
Destination management organizations (DMOs) and regional tourism boards coordinate marketing strategies and tourism development policies. While they may not be directly affected by specific operational regulations, they influence tourism narratives, strategic priorities, and institutional coordination.
Maintaining alignment with these actors ensures consistency between governance decisions and destination strategy.
Protect & Include / Low Power – High Impact
Hospitality Workers
Hospitality workers depend on tourism for employment and income. Policies affecting visitor flows or tourism regulation can influence job stability, working conditions, and wage structures. However, workers often have limited direct influence over tourism governance processes. Including worker perspectives improves policy fairness and strengthens social sustainability.
Engage Closely / High Power – High Impact
Port Authority
The port authority controls infrastructure access for cruise ships and maritime operations. Any restriction on cruise arrivals directly affects port operations, revenue streams, and contractual relationships with cruise operators. Because of its operational control and economic interests, the port authority has significant influence over policy feasibility. Effective governance requires close coordination between municipal authorities and port management.
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Protect & Include / Low Power – High Impact
Cultural Heritage Organizations
Cultural heritage organizations are responsible for protecting historical sites, monuments, and cultural landscapes. Tourism pressure can directly affect heritage conservation and site management. Although these organizations may have limited political power, their expertise is essential for balancing tourism development with cultural preservation. Including them strengthens sustainable destination management.
Keep Aligned / High Power – Low Impact
Tourism Business Associations
Business associations represent the collective interests of tourism enterprises. They can influence policy debates through lobbying, media communication, and political advocacy.
Even if individual regulations may not affect them directly, their ability to mobilize industry support or opposition makes them influential actors. Keeping these organizations informed helps maintain policy stability.
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Monitor / Low Power – Low Impact
Travel Influencers / Bloggers
Travel influencers and bloggers can shape destination image and visitor expectations through digital content. Although they rarely participate directly in governance processes, their communication can influence public perception and tourism demand. Monitoring their narratives helps destinations manage reputation and respond to misinformation.
TRY AGAIN!
Consider two questions:
1. Who has influence over tourism decisions?2. Who is most affected by cruise restrictions?
Engage Closely / High Power – High Impact
Large Hotel Chains
Large hotel groups are important investors and employers in tourism destinations. They are directly affected by policies regulating visitor flows, accommodation markets, and tourism taxation. Because of their economic influence and institutional representation within industry associations, they can significantly shape tourism policy debates.
Engaging them ensures that sustainability measures are compatible with long-term destination competitiveness.
Stakeholder Mapping Challange
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Transcript
GREEN2GROW
Stakeholder
Mapping Challange
Let's go!
Stakeholder Mapping Challange
Tourism governance decisions affect multiple actors. Understanding who holds influence and who is affected is essential for designing participatory processes. In this activity you will analyze a real governance scenario and map stakeholders according to power and impact.
Start the challange
Governance Scenario
A city is considering introducing restrictions on short-term rentals and cruise arrivals to address overtourism, housing pressure, and environmental concerns. Participants must place stakeholders according to: Power / Influence (ability to shape policy or block decisions) Impact (how strongly the policy affects them)
Continue
Stakeholder Matrix
High Power
Instructions: 1) Drag each stakeholder into the matrix 2) Place them according to their power and impact 3) Click "check answers" when finished
Engage Closely
Keep Aligned
(High power/ High impact)
(High power/ Low impact)
Visitors
Short-term rental platforms
Regional Tourism Boards
Tourism Businesses Associations
High Impact
Tourism Researchers
Low Impact
Small Tourism Businesses
Protect & Include
Monitor
Cruise Companies
Municipality
Low power/ High impact)
(Low power/ Low impact)
National Tourism Ministry
Large hotel chains
Local Residents
Travel Influencers
Hospitality Workers
Port Authority
Cultural Heritage NGOs
Low Power
Check the answers
Stakeholder Mapping Matrix
1. Engage Closely High Power / High Impact
These actors both influence decisions and are directly affected by the policy. Stakeholders:
- They hold regulatory power or strong economic leverage.
- They can support or block tourism policies.
- Their economic interests are directly affected by regulation.
Governance implication They must be actively involved in negotiation and co-design processes.+ info
Stakeholder Mapping Matrix
2. Keep Aligned High Power / Low Impact
Actors with influence over tourism governance but less direct exposure to the policy impact. Stakeholders: 6. Regional Tourism Board / DMO 7. National Tourism Ministry 8. Tourism Business Associations
- They influence tourism strategy and policy discourse.
- They shape narratives and political support.
- However, they are not directly impacted by specific operational restrictions.
Governance implication They should be kept informed and aligned to prevent institutional resistance.+ info
Stakeholder Mapping Matrix
3. Protect & Include Low Power / High Impact
Actors strongly affected by tourism policies but with limited influence. Stakeholders: 9. Local Residents 10. Hospitality Workers (hotel staff, guides, seasonal workers) 11. Small Tourism Businesses (family restaurants, small tour operators)
- They experience direct social, economic, and environmental impacts.
- They often lack strong institutional representation.
Governance implication They require targeted inclusion mechanisms (consultation forums, community assemblies, participatory planning).+ info
Stakeholder Mapping Matrix
4. Monitor Low Power / Low Impact
Actors with limited influence and indirect exposure to the policy decision. Stakeholders: 13. Visitors / Tourists 14. Travel Bloggers / Influencers 15. Academic Institutions / Tourism Researchers
- They can shape perceptions but rarely influence local governance decisions directly.
- Their impact on the specific regulation is limited.
Governance implication They require monitoring and communication rather than deep engagement.+ info
If you have questions, please get in touch with us!
https://www.green2growproject.eu/
office@benevent.bg
+123-456-7890
Engage closely / High Power – High Impact
Municipality / City Government
The municipality holds formal regulatory authority over tourism policies, urban planning, and local taxation. Decisions such as cruise limitations or short-term rental regulations are implemented through municipal legislation and administrative procedures.
At the same time, these policies affect the city's economic performance, political stability, and public perception. Because the municipality both shapes the decision and bears responsibility for its consequences, it must be deeply involved in policy design and negotiation processes.
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
protect & include / Low Power – High Impact
Small Tourism Businesses
Unlike large corporations, small businesses often lack strong political representation. Engagement mechanisms help ensure their concerns are considered in policy decisions.
Small tourism enterprises—such as family restaurants, independent guides, and small tour operators—are highly dependent on visitor flows. Changes in tourism regulation may affect their revenue and operational viability.
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
engage closely / High Power – High Impact
Short-Term Rental Platforms
Platforms such as Airbnb or similar services strongly influence the short-term rental market. Regulations affecting rental availability, licensing, or taxation directly impact their business model.
These companies also hold significant influence due to their market reach, technological infrastructure, and lobbying capacity. Effective governance requires dialogue with these platforms to ensure enforceable and transparent regulations.
monitor / Low Power – Low Impact
Academic Institutions / Tourism Researchers
Researchers and academic institutions contribute knowledge, data analysis, and policy evaluation. While they may not hold direct decision-making power, their expertise can support evidence-based governance.
Engaging them selectively can strengthen policy design and monitoring processes.
Monitor / Low Power – Low Impact
Visitors / Tourists
Visitors are the primary beneficiaries of tourism services but rarely influence local governance decisions directly. Policies such as visitor caps or tourism taxes may affect their travel experience, but their influence on policy formulation is limited. Monitoring visitor perceptions and communicating policy changes helps maintain destination reputation.
Protect & Include / Low Power – High Impact
Local Residents
Residents experience the social and environmental impacts of tourism most directly. Congestion, housing affordability, noise, and pressure on public infrastructure affect daily life in tourism destinations.
Despite their strong exposure to tourism impacts, residents often lack formal influence over tourism policy decisions. Inclusive governance requires deliberate mechanisms to ensure that community voices are represented.
engage closely / High Power – High Impact
Cruise Companies
Cruise operators are directly affected by regulations limiting ship arrivals or passenger numbers. They also possess considerable economic leverage, as cruise tourism can represent a significant share of visitor flows.
If excluded from the governance process, cruise companies may oppose policies through lobbying, legal challenges, or media campaigns. Constructive engagement helps align operational constraints with destination sustainability goals.
Keep Aligned / High Power – Low Impact
National Tourism Ministry
National tourism ministries shape the broader regulatory and strategic framework for tourism development. Although local policies may not affect them directly, their influence over legislation, funding programs, and policy priorities is significant.
Ensuring alignment with national institutions helps avoid policy conflicts and strengthens institutional support.
Keep Aligned / High Power – Low Impact
Regional Tourism Board / DMO
Destination management organizations (DMOs) and regional tourism boards coordinate marketing strategies and tourism development policies. While they may not be directly affected by specific operational regulations, they influence tourism narratives, strategic priorities, and institutional coordination.
Maintaining alignment with these actors ensures consistency between governance decisions and destination strategy.
Protect & Include / Low Power – High Impact
Hospitality Workers
Hospitality workers depend on tourism for employment and income. Policies affecting visitor flows or tourism regulation can influence job stability, working conditions, and wage structures. However, workers often have limited direct influence over tourism governance processes. Including worker perspectives improves policy fairness and strengthens social sustainability.
Engage Closely / High Power – High Impact
Port Authority
The port authority controls infrastructure access for cruise ships and maritime operations. Any restriction on cruise arrivals directly affects port operations, revenue streams, and contractual relationships with cruise operators. Because of its operational control and economic interests, the port authority has significant influence over policy feasibility. Effective governance requires close coordination between municipal authorities and port management.
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Protect & Include / Low Power – High Impact
Cultural Heritage Organizations
Cultural heritage organizations are responsible for protecting historical sites, monuments, and cultural landscapes. Tourism pressure can directly affect heritage conservation and site management. Although these organizations may have limited political power, their expertise is essential for balancing tourism development with cultural preservation. Including them strengthens sustainable destination management.
Keep Aligned / High Power – Low Impact
Tourism Business Associations
Business associations represent the collective interests of tourism enterprises. They can influence policy debates through lobbying, media communication, and political advocacy.
Even if individual regulations may not affect them directly, their ability to mobilize industry support or opposition makes them influential actors. Keeping these organizations informed helps maintain policy stability.
Write a title here
A great subtitle here
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be burned into the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Monitor / Low Power – Low Impact
Travel Influencers / Bloggers
Travel influencers and bloggers can shape destination image and visitor expectations through digital content. Although they rarely participate directly in governance processes, their communication can influence public perception and tourism demand. Monitoring their narratives helps destinations manage reputation and respond to misinformation.
TRY AGAIN!
Consider two questions:
1. Who has influence over tourism decisions?2. Who is most affected by cruise restrictions?
Engage Closely / High Power – High Impact
Large Hotel Chains
Large hotel groups are important investors and employers in tourism destinations. They are directly affected by policies regulating visitor flows, accommodation markets, and tourism taxation. Because of their economic influence and institutional representation within industry associations, they can significantly shape tourism policy debates.
Engaging them ensures that sustainability measures are compatible with long-term destination competitiveness.