The Doomscrolling Dilemma
Understanding the Impact of the Attention Economy on Productivity and Mental Health.
THE HOOK : WHY WE CAN'T STOP
THE DOPAMINE LOOP & PERSUASIVE DESIGN
Scrolling Feed Browsing The Infinite Scroll
2. ACTION
Notifications Boredom
1. TRIGGER
DOPAMINE RELEASE New Information Shocking News Social Validation Unexpected Content & Interactions
3. VARIABLE REWARD
Engagement Seeking More Posting , Sharing , Or Continuing The Cycle
4. INVESTMENT
Market Data: The Global Rise of Screen Time
+60% increase in the last decade !
WORKPLACE PRODUCTIVITY LOSS
More than half of people spend more than 30 minutes !
The Attention Economy: Turning Doom into Dollars
The "Bite-Sized" Addiction
Predictive AI
The Dopamine Loop
No Stopping Cues
Breaking the Loop: Practical Strategies
The "Grayscale" Hack
Creating "Digital Friction"
Curated Consumption
Use app limits
Actively mute keywords and unfollow accounts that trigger "doom" feelings.
Move social media icons away from your home screen
Conclusion
‘How will you use your extra month’
- Enes SOLMAZ
Awareness is Your Best Shield !
The Business Model
Remember that your attention is their product.
The Power of Friction
Small changes (Grayscale, app limits) lead to big results.
Professional Growth
Reclaiming your focus is a competitive advantage in today’s economy.
The Doomscrolling Dilemma
Enes
Created on March 4, 2026
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Transcript
The Doomscrolling Dilemma
Understanding the Impact of the Attention Economy on Productivity and Mental Health.
THE HOOK : WHY WE CAN'T STOP
THE DOPAMINE LOOP & PERSUASIVE DESIGN
Scrolling Feed Browsing The Infinite Scroll
2. ACTION
Notifications Boredom
1. TRIGGER
DOPAMINE RELEASE New Information Shocking News Social Validation Unexpected Content & Interactions
3. VARIABLE REWARD
Engagement Seeking More Posting , Sharing , Or Continuing The Cycle
4. INVESTMENT
Market Data: The Global Rise of Screen Time
+60% increase in the last decade !
WORKPLACE PRODUCTIVITY LOSS
More than half of people spend more than 30 minutes !
The Attention Economy: Turning Doom into Dollars
The "Bite-Sized" Addiction
Predictive AI
The Dopamine Loop
No Stopping Cues
Breaking the Loop: Practical Strategies
The "Grayscale" Hack
Creating "Digital Friction"
Curated Consumption
Use app limits
Actively mute keywords and unfollow accounts that trigger "doom" feelings.
Move social media icons away from your home screen
Conclusion
‘How will you use your extra month’
- Enes SOLMAZ
Awareness is Your Best Shield !
The Business Model
Remember that your attention is their product.
The Power of Friction
Small changes (Grayscale, app limits) lead to big results.
Professional Growth
Reclaiming your focus is a competitive advantage in today’s economy.