Flip the cards over to see how agencies are structured and why it matters
Large parent companies that own dozens of agencies across creative, media, PR, and more. Examples: Omnicom Group, WPP, Publicis Groupe, Dentsu, Havas Why It Matters: Clients often hire multiple agencies within the same holding company for seamless integration.
Privately owned shops not tied to a holding company. Examples: Wieden+Kennedy, Mother, R/GA, Mischief @ No Fixed Address Why It Matters: Often more flexible, creative, or specialized in niche categories.
Creative teams built within brands. Examples: Apple’s Media Arts Lab, Target Creative Why It Matters: Faster turnaround, deep brand knowledge, often high volume.
Agencies inside a holding company that operate globally under a unified brand. Examples:Ogilvy, Leo Burnett, BBDO, TBWA, McCann Why It Matters: They offer global reach, shared capabilities, and cross-office collaboration.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Network Agencies
Independent Agencies (Indy)
In-House Agencies
Holding Companies
Title
Title
Title
Title
Write a brief description here
Write a brief description here
Write a brief description here
Write a brief description here
INH - Agency Structure- Agency Fundamentals
Sean McGlade
Created on March 4, 2026
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Customer Service Course
View
Dynamic Visual Course
View
Dynamic Learning Course
View
Akihabara Course
Explore all templates
Transcript
Flip the cards over to see how agencies are structured and why it matters
Large parent companies that own dozens of agencies across creative, media, PR, and more. Examples: Omnicom Group, WPP, Publicis Groupe, Dentsu, Havas Why It Matters: Clients often hire multiple agencies within the same holding company for seamless integration.
Privately owned shops not tied to a holding company. Examples: Wieden+Kennedy, Mother, R/GA, Mischief @ No Fixed Address Why It Matters: Often more flexible, creative, or specialized in niche categories.
Creative teams built within brands. Examples: Apple’s Media Arts Lab, Target Creative Why It Matters: Faster turnaround, deep brand knowledge, often high volume.
Agencies inside a holding company that operate globally under a unified brand. Examples:Ogilvy, Leo Burnett, BBDO, TBWA, McCann Why It Matters: They offer global reach, shared capabilities, and cross-office collaboration.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Network Agencies
Independent Agencies (Indy)
In-House Agencies
Holding Companies
Title
Title
Title
Title
Write a brief description here
Write a brief description here
Write a brief description here
Write a brief description here