The
Choice
Paradox
Does More Choice Attract More People
Graph made by myself from: Iyengar & Lepper (2000), Journal of Personality and Social Psychology.
Does More Choice Attract More People
Graph made by myself from: Iyengar & Lepper (2000), Journal of Personality and Social Psychology.
The "Sweet Spot" of Satisfaction
More choices = More regret over unchosen options.
The Cost of Infinite Scrolling
Search time grew by ~50% in 5 years.
Graph made by myself from: Nielsen "State of Play" Report
What Happens After 10 Minutes?
50% rewatch a familiar show. 20% turn off the screen (Give up). Only 10% try something new. -->Abundance kills discovery
Graph made by myself from: Nielsen "State of Play" Report
It Also Affects Our Future (401k Plans)
2 funds offered: 75% employee participation. 60 funds offered: drops to 60%. Even for vital life decisions, complexity paralyzes action.
Graph made by myself from: Behavioral Economics studies on US Retirement Plans.
Less is More
For sure
Write a title here
Visual content is a cross-disciplinary, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
Here you can add a highlighted title
Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to the information and simplify data for your audience. We are visual beings, and it’s easier for us to 'read' images than to read written text. Remember to add animation! Capture your audience's attention with your content and choose the ideal effect by selecting the element and clicking on the Animation icon, which appears right above. What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs so you can level up with interactivity and turn your content into something that adds value and engages.
We are visual beings and it is easier for us to 'read' images than to read a written text.
'Your content is liked, but only engaging if it's interactive' - Genially
Here you can include a relevant data to highlight
MAKE IT HAPPEN
Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to the information and simplify data for your audience. We are visual beings, and it is easier for us to 'read' images than to read written text.
Enter a title here
Disciplines like Visual Thinking facilitate the creation of visually rich notes through the use of images, graphics, infographics, and simple drawings. Go for it!
Visual content is a cross-cultural, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere.
Use this space to add a great phrase'
Here you can add a highlighted title
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere. Pose a dramatic question; it is an essential ingredient to maintain the audience's attention. It is usually posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
90% of the information we absorb comes through sight, and we retain 42% more when the content moves.
A common mistake
DO IT FUN
Communicating is not talking, it's making the other person understand.
Communicating well is the key to working better and making fewer mistakes.
Animate your content and take it to the next level
Animation adds value to our content by helping us capture attention, prioritize ideas, and make our audience remember the content.
Effective communication is:
CLEAR
DIRECT
BRIEF
EMPATHETIC
THANK YOU!
tuemail@genially.com yourwebpage.com
Need more reasons to create dynamic content? Good: 90% of the information we absorb comes through sight, and additionally, we retain 42% more information when the content moves.
The choice paradox
Matys Lefranc
Created on March 3, 2026
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Transcript
The
Choice
Paradox
Does More Choice Attract More People
Graph made by myself from: Iyengar & Lepper (2000), Journal of Personality and Social Psychology.
Does More Choice Attract More People
Graph made by myself from: Iyengar & Lepper (2000), Journal of Personality and Social Psychology.
The "Sweet Spot" of Satisfaction
More choices = More regret over unchosen options.
The Cost of Infinite Scrolling
Search time grew by ~50% in 5 years.
Graph made by myself from: Nielsen "State of Play" Report
What Happens After 10 Minutes?
50% rewatch a familiar show. 20% turn off the screen (Give up). Only 10% try something new. -->Abundance kills discovery
Graph made by myself from: Nielsen "State of Play" Report
It Also Affects Our Future (401k Plans)
2 funds offered: 75% employee participation. 60 funds offered: drops to 60%. Even for vital life decisions, complexity paralyzes action.
Graph made by myself from: Behavioral Economics studies on US Retirement Plans.
Less is More
For sure
Write a title here
Visual content is a cross-disciplinary, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
Here you can add a highlighted title
Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to the information and simplify data for your audience. We are visual beings, and it’s easier for us to 'read' images than to read written text. Remember to add animation! Capture your audience's attention with your content and choose the ideal effect by selecting the element and clicking on the Animation icon, which appears right above. What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs so you can level up with interactivity and turn your content into something that adds value and engages.
We are visual beings and it is easier for us to 'read' images than to read a written text.
'Your content is liked, but only engaging if it's interactive' - Genially
Here you can include a relevant data to highlight
MAKE IT HAPPEN
Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to the information and simplify data for your audience. We are visual beings, and it is easier for us to 'read' images than to read written text.
Enter a title here
Disciplines like Visual Thinking facilitate the creation of visually rich notes through the use of images, graphics, infographics, and simple drawings. Go for it!
Visual content is a cross-cultural, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere.
Use this space to add a great phrase'
Here you can add a highlighted title
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere. Pose a dramatic question; it is an essential ingredient to maintain the audience's attention. It is usually posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
90% of the information we absorb comes through sight, and we retain 42% more when the content moves.
A common mistake
DO IT FUN
Communicating is not talking, it's making the other person understand.
Communicating well is the key to working better and making fewer mistakes.
Animate your content and take it to the next level
Animation adds value to our content by helping us capture attention, prioritize ideas, and make our audience remember the content.
Effective communication is:
CLEAR
DIRECT
BRIEF
EMPATHETIC
THANK YOU!
tuemail@genially.com yourwebpage.com
Need more reasons to create dynamic content? Good: 90% of the information we absorb comes through sight, and additionally, we retain 42% more information when the content moves.