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Le plan de communication interne

Cpam de la Vienne

Created on March 3, 2026

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Transcript

Le plan de communication interne

Cpam de la Vienne

sommaire

1. Pourquoi un plan de communication interne

2. La méthodologie

3. Les actions de convivialité

4. Les actions par secteur

Pourquoi réaliser un plan de communication interne ?

Réaliser un plan de communication interne a pour objectif : - De structurer et d’améliorer la circulation de l’information ; - De renforcer le sentiment d’appartenance ; - De faire comprendre les décisions et les orientations portées par l’organisme ; - De sensibiliser à des projets spécifiques (chantiers immobiliers, transition écologique).

+ Info

la méthodologie

L’ensemble des managers de secteurs ont été invités à relayer auprès du service communication les actions phares de leur secteur pour l’année 2025. Le recensement de ces besoins en début d’année permet de les relayer « à chaud » mais aussi d’assurer une planification des sujets de publication (intranet, mais également sur nos canaux de communication externes pour certains).

les actions de convivialité

Les actions de communication ont pour objectif de renforcer le sentiment d’appartenance. Ces derniers permettent aux participants d’échanger lors d’un moment convivial et de créer du lien. Des actions sont prévues sur l’ensemble de l’année

janvier

Cérémonies des voeux et des médaillés

mars

La très belle équipe

mars bleu : défi mars bleu et prév' tour

  • Marchons (Challenge Kiplin) : Un challenge de pas connectés via l'application Kiplin, enrichi de contenus pédagogiques sur la diversité, pour avancer ensemble, au propre comme au figuré.
  • Chantons : Une playlist collaborative nationale, hébergée sur YouTube, où chaque équipe propose un titre qui, pour elle, représente l'un des thèmes de la diversité
  • Affichons : Un concours de pancartes créatives « Do It Yourself », où chaque équipe fabrique et porte le message d'inclusion qu'elle a choisi d'incarner.

avril

La très belle équipe

mars bleu : défi mars bleu et prév' tour

  • Marchons (Challenge Kiplin) : Un challenge de pas connectés via l'application Kiplin, enrichi de contenus pédagogiques sur la diversité, pour avancer ensemble, au propre comme au figuré.
  • Chantons : Une playlist collaborative nationale, hébergée sur YouTube, où chaque équipe propose un titre qui, pour elle, représente l'un des thèmes de la diversité
  • Affichons : Un concours de pancartes créatives « Do It Yourself », où chaque équipe fabrique et porte le message d'inclusion qu'elle a choisi d'incarner.

Mars

Mars bleu

La très belle équipe

  • Marchons (Challenge Kiplin) : Un challenge de pas connectés via l'application Kiplin, enrichi de contenus pédagogiques sur la diversité, pour avancer ensemble, au propre comme au figuré.
  • Chantons : Une playlist collaborative nationale, hébergée sur YouTube, où chaque équipe propose un titre qui, pour elle, représente l'un des thèmes de la diversité
  • Affichons : Un concours de pancartes créatives « Do It Yourself », où chaque équipe fabrique et porte le message d'inclusion qu'elle a choisi d'incarner
  • Le défi mars bleu
  • Le prév'tour

Avril

Temps collectif autour de la transition écologique

Escape Game transition écologique (selon les mêmes modalités que ceux organisés pour l’intégration de la Direction médicale)

Webinaire informatif sur les perturbateurs endocriniens à destination de l’ensemble du personnel

Data III

24K

89%

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3M

54K

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+ Info

63%

5M

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Data

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24K

Data I

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi eleifend vitae odio eget mattis. Sed sit amet libero massa. In hac habitasse platea dictumst. Vestibulum nulla dui, tristique et orci eu, lobortis faucibus turpis. Sed semper, sem ac faucibus interdum.

33%

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8,4M

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+ Info

740

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Data II

Data IV

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi eleifend vitae odio eget mattis. Sed sit amet libero massa. In hac habitasse platea dictumst. Vestibulum nulla dui, tristique et orci eu, lobortis faucibus turpis. Sed semper, sem ac faucibus interdum, neque mauris bibendum mauris.

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Analysis

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Analysis I

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24K

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33%

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi eleifend vitae odio eget mattis. Sed sit amet libero massa. In hac habitasse platea dictumst. Vestibulum nulla dui, tristique et orci eu, lobortis faucibus turpis.

Lorem ipsum dolor amet

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+ Info

Analysis II

title here
title here
title here

17,520

48,2K

9,280

Analysis III

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi eleifend vitae odio eget mattis. Sed sit amet libero massa. In hac habitasse platea dictumst. Vestibulum nulla dui, tristique et orci eu.

Conclusions

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Objectives

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Next Goals II

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Next Goals III

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Contact

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Direction

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Email

Loremipsum@dolor.sit

Phones

0999 123 4560999 876 543

Thank you!

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Got an idea?

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Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.