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EOY 05 AMI x CCMF Mar 2026

Shalonn Hilburn

Created on February 25, 2026

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Transcript

Jukebox Giveaway

March 6 - 19, 2026

SWEEPSTAKES OVERVIEW

AMI launched a regional, playlist-based giveaway in support of the Carolina Country Music Festival (CCMF), marking our first year as an official festival sponsor. The promotion was designed to drive early engagement and align the AMI brand with festival audiences ahead of the June event. Patrons entered by selecting songs from an AMI-curated CCMF playlist within the AMI Play App, building excitement for the festival across participating markets. The playlist will remain live through festival weekend to maintain momentum.

SWEEPSTAKES GEOGRAPHIC COVERAGE

  • Alabama
  • Florida
  • Georgia
  • Kentucky
  • Louisiana
  • Mississippi
  • North Carolina
  • South Carolina
  • Tennessee
  • Texas

ENTRY RULES

Patrons who played a song from the CCMF Giveaway playlist via the AMI Play app were automatically entered to win either the Super VIP or Main Stage VIP Passes to the festival.A no-purchase-necessary entry form was also available as an alternative method of entry in compliance with sweepstakes rules.

MARKETING CAMPAIGN

The CCMF giveaway was promoted across jukebox screens, social channels, and a mobile banner inside the AMI Play app to drive awareness and engagement. Instagram posts were shared in collaboration with the festival’s official account, extending reach and driving strong early interaction.

Jukebox Promo

Playlist Icon

Facebook & Instagram Graphic

Mobile Banner

jukebox MARKETING

Atom

AMI Model:

MOBILE MARKETING

GRAND PRIZE

Two Super VIP Passes

Retail Value $3998

  • Premier luxury experience
  • Elevated viewing platform with full bar
  • Air-conditioned catering tent with seating
  • Complimentary hors d’oeuvres
  • Evening buffet
  • Complimentary beverages (beer, wine, cocktails, water and soda)
  • Exclusive VIP entrance
  • Posh, private restrooms
  • Entry to the Thursday Night Kick-Off Concert

5 RUNNER UP PRIZES

Two Main Stage VIP Passes

Retail Value $1158

  • Exclusive standing private area at the main stage
  • VIP entrance
  • Private cash bars
  • VIP-only restrooms
  • Entry to the Thursday Night Kick-Off Concert

social media posts

Facebook

Instagram

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About AMI

Since 1909, AMI Entertainment has been at the forefront of music innovation, from the first coin-operated jukeboxes to today’s global digital music network.

  • 30,000+ digital jukeboxes nationwide
  • AMI Play app has an engaged, active user base
  • Social media campaigns with proven reach and engagement
  • National Marketing Amplifier for Music Festivals
  • In 2027 AMI will celebrate 100 Years since the release of its first Jukebox
Shalonn Hilburn

Music Curation & Contesting