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Watch Simon Sinek Discuss Finding Your Motive

Gregory Duggan

Created on February 25, 2026

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Transcript

Video Activity: What Motivates a CEO When Leadership Gets Difficult?

In this lesson's video, Simon Sinek helps professionals and entrepreneurs find and unpack what really drives them. We'll review a video on his process and how as CEO you can apply these ideas to understanding your motive.

Finding Your Why

Watch the video and keep these questions in the back of your mind:
  • What is your "Why"?
  • How connected do you feel to your original motive?

Your motivation affects how you lead under pressure.

You are motivated by purpose and long-term vision. Example: A founder building a company focused on improving healthcare access.

You are motivated by challenge and resilience. Example: Turnaround CEO helping a struggling company recover and adapt.

You are motivated by mentorship & team success. Example:Leader focused on developing strong company culture and future leaders.

You are motivated by creativity and pushing new ideas forward. Example:A tech startup CEO designing new products or technologies.

Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.

Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.

Review the cards. Which part of your motive resonates with your leadership style? Click the cards to learn more Motive Types and examples of each.

Helping people grow

Creating Innovation

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Making An Impact

Title

Solving Difficult Problems

Write a brief description here

Write a brief description here

In Conclusion

After the video, journal about your thoughts on this section. Did this deepen your understanding of the CEO Motive? Did it give you a different perspective on what keeps people driven? eflecting on meangingful experiences in your life can help re-align you with your CEO Motive. Think about what drives you as CEO. What activities or moments make you feel really alive or proud?