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Distribution - Chapitre 2 - Activité TD

Laura

Created on February 25, 2026

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Transcript

LA COMBINAISON DES CANAUX DE DISTRIBUTION

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Title

Que signifie ROPO ?

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Soyez attentifs...

Une distribution où l’expérience client est fluide, cohérente et sans rupture correspond à :

Une distribution où une entreprise est présente sur plusieurs canaux sans coordination correspond à :

Title

Multicanal

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Omnicanal

Subtitle

Maintenant...

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