AKALLA Loick N'DJOLI Jean-Luc TAMUKIURI Nathan YABULULU Noel YOUSSOUF Yacine
NESTLÉ
start
PRÉSENTATION
DE
L'ENTREPRISE
Présence mondiale
Nutrition
Santé
Bien-être
Innovation
323 000 personnes
190 pays
Acquisitions et cessions
Climat
Agriculture
Développement durable
Eau
Alimentation saine
1866
1950-70
2000-2010
1929
1905
1930-40
1980-90
Aujourd'hui
FORCES
FAIBLESSES
POLITIQUE
ÉCONOMIQUE
Portefeuille de marques
Dépendance aux marchés matures
Fluctuations monétaires
Règlementations alimentaires
Présence mondiale
Ralentissement économique mondial
Pression concurrentielle
Règlementations strictes
Recherche et développement
Croissance économique
Problèmes de réputation
Politiques gouvernementales
PESTEL
Réputation de qualité
TECHNOLOGIQUE
SOCIAL
Technologies innovantes
Changements des préférences
SWOT
Tendances socioculturelles
Retard
Instabilité économique mondiale
Croissance des marchés émergents
Tendances de santé et de bien-être
Acquisition et partenariats stratégiques
Réactions négatives
Marketing et distribution
Réglementations gouvernementales
Réputation environnementale
Règlementations légales et réglementaires
Changements des préférences des consommateurs
Crises environnementales
Litiges
Non-respect
Amendes
OPPORTUNITÉS
MENACES
ENVIRONNEMENTAL
LÉGAL
GROUPES STRATÉGIQUES
OFFRE
MATRICE BCG
ÉTOILE
POIDS MORT
ÉTOILE
DILEMME
VACHE A LAIT
DILEMME
VACHE A LAIT
PRODUIT
NOUVEAU
EXISTANT
LAIT FRAIS
LAIT EN POUDRE
GLACE
DESSERT SANS GRAS
CHOCOLAT PATISSIER
SOUPES
BEURRE CLARIFIÉ
PRODUITS POUR DIABÉTIQUES
PRODUITS SAINS
PÉNÉTRATION DU MARCHÉ
DÉVELOPPEMENT DE PRODUITS
EXISTANT
MARCHÉ
DÉVELOPPEMENT DU MARCHÉ
DIVERSIFICATION
ASIE DU SUD-EST ET MOYEN-ORIENT
SRIKHAND, PANEER & BUTTER
ASIE DU SUD-EST ET MOYEN-ORIENT
NOUVEAU
GHEE DE VACHE, PANEER STÉRILISÉ
ARTICLES DE CONFISERIE
MATRICE ANSOFF
SOMMAIRE
DÉPLOIEMENT
STRATÉGIQUE
Dynamisme stratégique
Domination par les coûts
Réduction des effectifs et automatisation
Modernisation technologique
Différenciation par la valeur
Internaliser Optimiser
Gestion du portefeuille
Zones géographiques
Développement durable et L'ESG
Agriculture régénératrice
Neutralité carbone
Gouvernance et rémunération liée à l'ESG
Responsabilité sociale et impact communautaire
Plan Cacao
Marketing Responsable
Innovation technologique
IA
Analyse de la performance financière et Perspectives
Performance financière de l'entreprise
Instabilité des devises
Acceptation des prix
Inflation des matières premières
Guerre de position sur un marché sous tension
Gestion du portefeuille d'activités
ANALYSE STRATÉGIQUE
Pilliers du maintien au sommet
Grand pivot vers la santé et premiumisation
DÉCISIONS
STRATÉGIQUES
Optimisation industrielle et rationalisation
SOMMAIRE
CONSEILS
INVESTISSEMENTS
GAMMES DE PRODUITS ADAPTÉS
EXPOSITION GÉOGRAPHIQUE LIMITÉE
PARTENARIATS LOCAUX
MARQUES PREMIUM
DIFFÉRENCIATION
PRESSION CONCURRENTIELLE
INNOVATION
RELATION QUALITÉ-PRIX
TRANSPARENCE
POLITIQUES DE RSE
RÉPUTATION ET CONTROVERSES
DIALOGUE CONSTRUCTIF AVEC ONG, CLIENTS
INITIATIVES POSITIVES
SOURCES D'APPROVISIONNEMENT GÉOGRAPHIQUES
COUVERTURE FINANCIÈRE
INSTABILITÉ ÉCONOMIQUE
OPTIMISER LES COÛTS
RELATIONS DE LONG-TERME AVEC LES FOURNISSEURS
VEILLE RÈGLEMENTAIRE
COLLABORER AVEC LES ORGANISMES SANITAIRES
CONTRAINTES RÈGLEMENTAIRES
FORMULATIONS ET EMBALLAGES
DISCUSSIONS SECTORIELLES
PRODUITS PLUS SAINS
TENEURS EN SUCRE, SEL
PRÉFÉRENCES DES CONSOMMATEURS
ALTERNATIVES BIOLOGIQUES ET DURABLES
CERTIFICATIONS BIOLOGIQUES ET DURABLES
STRATÉGIE DE COMMUNICATION
CELLULE DE GESTION DE CRISE
IMAGE SUR LES RÉSEAUX SOCIAUX
COMMUNICATION AUTHENTIQUE
COMMUNAUTÉ D'AMBASSADEURS DE MARQUE
LIENS PART 1
https://www.nestle.com/media/news/digital-core-sap-s4hana-cloud-upgrade
https://azurobra.fr/les-5-forces-de-porter-lanalyse-de-la-competitivite-du-marche/
https://www.mystudies.com/fr-fr/blog/decryptage-economique/das-domaine-activite-strategique-exemple-nestle-18-10-2024.html
https://www.rts.ch/info/economie/9258892-nestle-delocalise-des-activites-de-recherche-de-broc-fr-en-angleterre.html
https://vosgesinfo.fr/epinalinfo/2024/02/le-site-nestle-a-arches-bientot-cede-a-un-fonds-dinvestissement/
https://www.humanresourcesonline.net/nestle-to-trim-16-000-jobs-globally-as-part-of-growth-and-efficiency-drive
https://www.investing.com/news/stock-market-news/nestles-2024-growth-slows-but-cost-savings-and-investments-boost-outlook-3866491
https://fr.scribd.com/document/932419115/annual-review-2024-en-pages-1-pages-1
https://www.industrial-production-worldwide.com/news/nestle-focuses-efficiency-and-targeted-growth-third-quarter-2025
LIENS PART 2
https://www.nestle.com/media/news/digital-core-sap-s4hana-cloud-upgrade
https://www.nestlehealthscience.com/our-impact/making-an-impact
https://strategicmanagementinsight.com/swot-analyses/nestle-swot-analysis/
https://thestrategystory.com/blog/nestle-pestel-analysis/
https://www.superheuristics.com/bcg-matrix-of-nestle-detailed/
https://www.superheuristics.com/bcg-matrix-of-nestle-detailed/
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
Allow yourself to enjoy an occasional dessert or a special meal without guilt. The key is in the frequency, not perfection.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
It is recommended to consume at least five servings daily. You can choose them fresh, steamed, roasted, or mashed, avoiding fried foods or excess sauces.
Allow yourself to enjoy an occasional dessert or a special meal without guilt. The key is in the frequency, not perfection.
It is recommended to consume at least five servings daily. You can choose them fresh, steamed, roasted, or mashed, avoiding fried foods or excess sauces.
Avoid eating in front of screens or standing. Breathe, chew well, and observe how you feel before repeating a plate or continuing to eat out of habit.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
Allow yourself to enjoy an occasional dessert or a special meal without guilt. The key is in the frequency, not perfection.
It is recommended to consume at least five servings daily. You can choose them fresh, steamed, roasted, or mashed, avoiding fried foods or excess sauces.
The ideal is to drink between 6 and 8 glasses of water a day, more if you exercise or it's hot. Unsweetened infusions and fruits like watermelon also help.
It is recommended to consume at least five servings daily. You can choose them fresh, steamed, roasted, or mashed, avoiding fried foods or excess sauces.
Allow yourself to enjoy an occasional dessert or a special meal without guilt. The key is in the frequency, not perfection.
The ideal is to drink between 6 and 8 glasses of water a day, more if you exercise or it's hot. Unsweetened infusions and fruits like watermelon also help.
It is recommended to consume at least five servings daily. You can choose them fresh, steamed, roasted, or mashed, avoiding fried foods or excess sauces.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
The ideal is to drink between 6 and 8 glasses of water a day, more if you exercise or it's hot. Unsweetened infusions and fruits like watermelon also help.
The ideal is to drink between 6 and 8 glasses of water a day, more if you exercise or it's hot. Unsweetened infusions and fruits like watermelon also help.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
The ideal is to drink between 6 and 8 glasses of water a day, more if you exercise or it's hot. Unsweetened infusions and fruits like watermelon also help.
Allow yourself to enjoy an occasional dessert or a special meal without guilt. The key is in the frequency, not perfection.
Allow yourself to enjoy an occasional dessert or a special meal without guilt. The key is in the frequency, not perfection.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
Allow yourself to enjoy an occasional dessert or a special meal without guilt. The key is in the frequency, not perfection.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
It is recommended to consume at least five servings daily. You can choose them fresh, steamed, roasted, or mashed, avoiding fried foods or excess sauces.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
NESTLÉ
Noel N
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Transcript
AKALLA Loick N'DJOLI Jean-Luc TAMUKIURI Nathan YABULULU Noel YOUSSOUF Yacine
NESTLÉ
start
PRÉSENTATION
DE
L'ENTREPRISE
Présence mondiale
Nutrition
Santé
Bien-être
Innovation
323 000 personnes
190 pays
Acquisitions et cessions
Climat
Agriculture
Développement durable
Eau
Alimentation saine
1866
1950-70
2000-2010
1929
1905
1930-40
1980-90
Aujourd'hui
FORCES
FAIBLESSES
POLITIQUE
ÉCONOMIQUE
Portefeuille de marques
Dépendance aux marchés matures
Fluctuations monétaires
Règlementations alimentaires
Présence mondiale
Ralentissement économique mondial
Pression concurrentielle
Règlementations strictes
Recherche et développement
Croissance économique
Problèmes de réputation
Politiques gouvernementales
PESTEL
Réputation de qualité
TECHNOLOGIQUE
SOCIAL
Technologies innovantes
Changements des préférences
SWOT
Tendances socioculturelles
Retard
Instabilité économique mondiale
Croissance des marchés émergents
Tendances de santé et de bien-être
Acquisition et partenariats stratégiques
Réactions négatives
Marketing et distribution
Réglementations gouvernementales
Réputation environnementale
Règlementations légales et réglementaires
Changements des préférences des consommateurs
Crises environnementales
Litiges
Non-respect
Amendes
OPPORTUNITÉS
MENACES
ENVIRONNEMENTAL
LÉGAL
GROUPES STRATÉGIQUES
OFFRE
MATRICE BCG
ÉTOILE
POIDS MORT
ÉTOILE
DILEMME
VACHE A LAIT
DILEMME
VACHE A LAIT
PRODUIT
NOUVEAU
EXISTANT
LAIT FRAIS
LAIT EN POUDRE
GLACE
DESSERT SANS GRAS
CHOCOLAT PATISSIER
SOUPES
BEURRE CLARIFIÉ
PRODUITS POUR DIABÉTIQUES
PRODUITS SAINS
PÉNÉTRATION DU MARCHÉ
DÉVELOPPEMENT DE PRODUITS
EXISTANT
MARCHÉ
DÉVELOPPEMENT DU MARCHÉ
DIVERSIFICATION
ASIE DU SUD-EST ET MOYEN-ORIENT
SRIKHAND, PANEER & BUTTER
ASIE DU SUD-EST ET MOYEN-ORIENT
NOUVEAU
GHEE DE VACHE, PANEER STÉRILISÉ
ARTICLES DE CONFISERIE
MATRICE ANSOFF
SOMMAIRE
DÉPLOIEMENT
STRATÉGIQUE
Dynamisme stratégique
Domination par les coûts
Réduction des effectifs et automatisation
Modernisation technologique
Différenciation par la valeur
Internaliser Optimiser
Gestion du portefeuille
Zones géographiques
Développement durable et L'ESG
Agriculture régénératrice
Neutralité carbone
Gouvernance et rémunération liée à l'ESG
Responsabilité sociale et impact communautaire
Plan Cacao
Marketing Responsable
Innovation technologique
IA
Analyse de la performance financière et Perspectives
Performance financière de l'entreprise
Instabilité des devises
Acceptation des prix
Inflation des matières premières
Guerre de position sur un marché sous tension
Gestion du portefeuille d'activités
ANALYSE STRATÉGIQUE
Pilliers du maintien au sommet
Grand pivot vers la santé et premiumisation
DÉCISIONS
STRATÉGIQUES
Optimisation industrielle et rationalisation
SOMMAIRE
CONSEILS
INVESTISSEMENTS
GAMMES DE PRODUITS ADAPTÉS
EXPOSITION GÉOGRAPHIQUE LIMITÉE
PARTENARIATS LOCAUX
MARQUES PREMIUM
DIFFÉRENCIATION
PRESSION CONCURRENTIELLE
INNOVATION
RELATION QUALITÉ-PRIX
TRANSPARENCE
POLITIQUES DE RSE
RÉPUTATION ET CONTROVERSES
DIALOGUE CONSTRUCTIF AVEC ONG, CLIENTS
INITIATIVES POSITIVES
SOURCES D'APPROVISIONNEMENT GÉOGRAPHIQUES
COUVERTURE FINANCIÈRE
INSTABILITÉ ÉCONOMIQUE
OPTIMISER LES COÛTS
RELATIONS DE LONG-TERME AVEC LES FOURNISSEURS
VEILLE RÈGLEMENTAIRE
COLLABORER AVEC LES ORGANISMES SANITAIRES
CONTRAINTES RÈGLEMENTAIRES
FORMULATIONS ET EMBALLAGES
DISCUSSIONS SECTORIELLES
PRODUITS PLUS SAINS
TENEURS EN SUCRE, SEL
PRÉFÉRENCES DES CONSOMMATEURS
ALTERNATIVES BIOLOGIQUES ET DURABLES
CERTIFICATIONS BIOLOGIQUES ET DURABLES
STRATÉGIE DE COMMUNICATION
CELLULE DE GESTION DE CRISE
IMAGE SUR LES RÉSEAUX SOCIAUX
COMMUNICATION AUTHENTIQUE
COMMUNAUTÉ D'AMBASSADEURS DE MARQUE
LIENS PART 1
https://www.nestle.com/media/news/digital-core-sap-s4hana-cloud-upgrade
https://azurobra.fr/les-5-forces-de-porter-lanalyse-de-la-competitivite-du-marche/
https://www.mystudies.com/fr-fr/blog/decryptage-economique/das-domaine-activite-strategique-exemple-nestle-18-10-2024.html
https://www.rts.ch/info/economie/9258892-nestle-delocalise-des-activites-de-recherche-de-broc-fr-en-angleterre.html
https://vosgesinfo.fr/epinalinfo/2024/02/le-site-nestle-a-arches-bientot-cede-a-un-fonds-dinvestissement/
https://www.humanresourcesonline.net/nestle-to-trim-16-000-jobs-globally-as-part-of-growth-and-efficiency-drive
https://www.investing.com/news/stock-market-news/nestles-2024-growth-slows-but-cost-savings-and-investments-boost-outlook-3866491
https://fr.scribd.com/document/932419115/annual-review-2024-en-pages-1-pages-1
https://www.industrial-production-worldwide.com/news/nestle-focuses-efficiency-and-targeted-growth-third-quarter-2025
LIENS PART 2
https://www.nestle.com/media/news/digital-core-sap-s4hana-cloud-upgrade
https://www.nestlehealthscience.com/our-impact/making-an-impact
https://strategicmanagementinsight.com/swot-analyses/nestle-swot-analysis/
https://thestrategystory.com/blog/nestle-pestel-analysis/
https://www.superheuristics.com/bcg-matrix-of-nestle-detailed/
https://www.superheuristics.com/bcg-matrix-of-nestle-detailed/
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
Allow yourself to enjoy an occasional dessert or a special meal without guilt. The key is in the frequency, not perfection.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
It is recommended to consume at least five servings daily. You can choose them fresh, steamed, roasted, or mashed, avoiding fried foods or excess sauces.
Allow yourself to enjoy an occasional dessert or a special meal without guilt. The key is in the frequency, not perfection.
It is recommended to consume at least five servings daily. You can choose them fresh, steamed, roasted, or mashed, avoiding fried foods or excess sauces.
Avoid eating in front of screens or standing. Breathe, chew well, and observe how you feel before repeating a plate or continuing to eat out of habit.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
Allow yourself to enjoy an occasional dessert or a special meal without guilt. The key is in the frequency, not perfection.
It is recommended to consume at least five servings daily. You can choose them fresh, steamed, roasted, or mashed, avoiding fried foods or excess sauces.
The ideal is to drink between 6 and 8 glasses of water a day, more if you exercise or it's hot. Unsweetened infusions and fruits like watermelon also help.
It is recommended to consume at least five servings daily. You can choose them fresh, steamed, roasted, or mashed, avoiding fried foods or excess sauces.
Allow yourself to enjoy an occasional dessert or a special meal without guilt. The key is in the frequency, not perfection.
The ideal is to drink between 6 and 8 glasses of water a day, more if you exercise or it's hot. Unsweetened infusions and fruits like watermelon also help.
It is recommended to consume at least five servings daily. You can choose them fresh, steamed, roasted, or mashed, avoiding fried foods or excess sauces.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
The ideal is to drink between 6 and 8 glasses of water a day, more if you exercise or it's hot. Unsweetened infusions and fruits like watermelon also help.
The ideal is to drink between 6 and 8 glasses of water a day, more if you exercise or it's hot. Unsweetened infusions and fruits like watermelon also help.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
The ideal is to drink between 6 and 8 glasses of water a day, more if you exercise or it's hot. Unsweetened infusions and fruits like watermelon also help.
Allow yourself to enjoy an occasional dessert or a special meal without guilt. The key is in the frequency, not perfection.
Allow yourself to enjoy an occasional dessert or a special meal without guilt. The key is in the frequency, not perfection.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
Allow yourself to enjoy an occasional dessert or a special meal without guilt. The key is in the frequency, not perfection.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.
It is recommended to consume at least five servings daily. You can choose them fresh, steamed, roasted, or mashed, avoiding fried foods or excess sauces.
Avoid candies, sodas, industrial pastries, and sugary cereals. Prefer whole fruits, plain yogurts without sugar, or homemade jams.