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Helping unhappy customers at first point of contact

Ashleigh

Created on February 17, 2026

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Transcript

Helping unhappy customers at first point of contact

Every day, customers contact us frustrated, confused, or concerned. Your role is to decide — is this dissatisfaction that can be resolved now, or a complaint requiring formal handling?

Introduction

In this activity, you’ll assess real-world scenarios and apply complaint criteria based on impact, financial loss, and investigation requirements. Correct classification ensures fair outcomes, protects customers, and supports compliant fraud handling. Next, you will need to drag each comment into the corresponding box:

Complaint

Dissatisfaction

Evaluate each one before releasing each card, but… Careful, you have little time to make decisions!

Complaint

Dissatisfaction

I was transferred twice. Very annoying.

Nobody fixed this after three calls.

Your app was slow this morning.

I waited too long to get through.

Customer threatens social media post over fraud handling.

Card blocked, customer missed train home.

Investigation exceeded timescales outlined in customer communications.

Multiple contacts made; customer feels concerns were not taken seriously.

My card declined but worked later.

Personal data shared incorrectly during fraud investigation.

APP scam declined reimbursement; customer “deeply disappointed” with decision.

Customer says process feels excessive but understands fraud risks.

Customer annoyed about repeating information during security questions.

I want compensation for this inconvenience.

Refund amount reduced without clear explanation provided.

Customer claims financial hardship due to prolonged account restriction.

Customer unhappy investigation update wasn’t proactive.

Customer says outcome feels unfair but doesn’t request review.

Helping unhappy customers at first point of contact

Know when to fix it — and when to log it.

Incorrect!

Reassess the impact on the customer. Is there financial loss, material inconvenience, or a need for formal investigation? Classification should be based on impact — not frustration alone.

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The available time to complete the activity has run out. You can try again whenever you want.

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