Séquence 4 : Info ou intox ? Dans les coulisses de la fabrique de l’information
Entrée du programme : Informer, s’informer, déformer Problématique : Comment l’information est-elle fabriquée, transformée et parfois manipulée par les médias ?
Histoire de la presse et des médias
Avant le XVème siècle
1450
20XX
Années 2000
XIXème siècle
Hence the success of techniques such as Visual Thinking
Naissance des réseaux sociaux
Moines copistes et xylographie
Invention de l'imprimerie
La désinformation
La fake news
La deep fake
minimal
Contextualize your topic
Définitions
Phase 4
Phase 3
Phase 2
L'information
+ info
+ info
+ info
+ info
Summary
With the Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!
Index
Video
Text + image
Team
Quote
Text + icons
Section break
Audio
Relevant data
Embedded content
Timeline
Interactive question
Graphic + text
Conclusions
Table + text
Closure
List / process
Here you can include a relevant fact to highlight
Use an image
Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilatereaches us via sight and, what’s more, we retain 42% more information when the content moves.
+ info
WOW effect
Here you can include a relevant fact to highlight
‘Your content is good, but it’ll engage much more if it’s interactive.’ - Genially
Carousel
Animate your content and take it to the next level
Text
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be etched into your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through the eyes and, furthermore, we retain 42% more information when the content is in motion. What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something valuable and engaging. When giving a presentation, you should pursue two objectives: conveying information and avoiding yawns. To achieve this, it can be a good practice to create an outline and use words that will be etched into your audience's brain.
What you are reading: interactivity and animation can make even the most boring content turn into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we retain 42% more information when the content is moving.
Text
When carrying out a presentation, two objectives must be pursued: transmit information and avoid yawns. To achieve this, it may be good practice to create an outline and use words that will be seared into your audience's brains. If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most prepared! Showing enthusiasm, flashing a smile, and maintaining eye contact with your audience can be your best allies when telling stories that excite and pique the audience's interest: 'The eyes, chico. They never lie'. This will help you 'match' with your audience.
'Your content is appealing, but it becomes much more engaging when it is interactive'
‘Including quotes always strengthens our presentation. Break the monotony.’
- Always quote the author
1.Structure your content
Sections like this help you create order
Relevant data
85%
of purchases are emotional.
Relevant data
50%
90%
of our brain is involved in theprocessing of visual stimulus.
of the information we assimilate is received through sight. Tell stories with graphs!
80%
85%
of what we do and see, we remember. People also remember 10% of what they hear, and 20% of what they read. Create content with interactivity!
of purchases are emotional. The passion that storytelling causes is our ally in influencing the purchasing decisions of our audience.
Timeline
20XX
20XX
20XX
20XX
20XX
Using labels, images, and graphics ...
Hence the success of techniques such as Visual Thinking
We find it easier to ‘read’ images than to read a written text
Visual communication is key
It’s easy
Timeline
Step 9
Step 7
Step 3
Step 5
Step 1
Step 10
Step 8
Step 6
Step 4
Step 2
20XX
Plan
Timeline
20XX
Estructure
You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.
20XX
Design
20XX
+ info
Communicate
20XX
Impress
20XX
Plan
20XX
Structure
Timeline
20XX
You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep..
Design
20XX
Communicate
20XX
Impress
20XX
Plan
20XX
Structure
20XX
Design
20XX
Communicate
20XX
Impress
Graphic + text
Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough:they usually generate quality traffic for the content we create.
Graphic + text
Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough:they usually generate quality traffic for the content we create.
+ info
Table + text
Visual communication is a key tool. We find it easier to ‘read’ images than to read a written text. Disciplines such as ‘Visual Thinking’ facilitate the taking of visually rich notes through the use of images, graphs, infographics, and simple drawings.
Table + text
Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ This will help you connect with your audience. Knock their socks off!
List / process
Digital beings
Social beings
Narrative beings
We are visual beings
We avoid being part of the content overload in the digital world.
We need to interact with one another. We learn in a collaborative way.
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
We can understand images from millions of years ago, even from other cultures.
List / process
Step 4
We avoid being part of the content overload in the digital world.
Digital beings
Step 3
We need to interact with one another. We learn in a collaborative way.
Social beings
Step 2
We tell thousands and thousands of stories.⅔ of our conversations are stories.
Narrative beings
Step 1
We can understand images from millions of years ago, even from other cultures.
We are visual beings
A great presentation ...
- Shows data in graphs.
- Uses timelines.
- Is animated and interactive.
- Excites the brain, using multimedia elements.
- Does not use bullet points to excess 🙃
- Is clear and structured.
- Tells stories hierarchically.
- Connects with your audience.
- Matches the fonts and colors to the topic.
- Includes images and entertains.
Insert a video
Multimedia content is essential in a presentation, to really wow your audience. What’s more, this way you can summarize the content and entertain your audience.
Team
Name Surname
Name Surname
Name Surname
Name Surname
@profile
@profile
@profile
@profile
Team
Name Surname
Name Surname
@profile
@profile
Name Surname
Name Surname
@profile
@profile
Name Surname
Name Surname
@profile
@profile
Text + icons
Phase 4
Phase 3
Phase 2
Phase 1
+ info
+ info
+ info
+ info
Text + icons
Generate experiences with your content.
Measure results and experiment.
Make sure your audience remembers the message.
Activate and surprise your audience.
It’s ordered, hierarchical, and structured.
It’s got the Wow effect. Very Wow.
Audio
If your content is interactive, it’s engaging.
Making a boring presentation will just put your audience to sleep; there’s so much text that there’s no room for an image.
A presentation is not WOW when it’s boring and your audience drifts off because they don’t understand anything.
When you make a WOW presentation, you make interactivity and animation your allies and hear your audience applaud.
Embedded content
Map
Social Network
Music
Interactive question
Conclusions
When giving a presentation, you need to go after two main objectives: to convey information and avoid yawns. To do this, it can be good practice to make an outline and use words that will be imprinted in the memories of your audience.
Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate reaches us via sight and, what’s more, we retain 42% more information when the content moves.
With the Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!
‘Your content is good, but it’ll engage much more if it’s interactive.’-Genially
Don’t forget to publish!
Did you know? Windows allow you to add more extensive content. You can enrich your genially by including PDFs, videos, text ... The window content will appear when you click on the interactive element.
With this feature ... You can add additional content that will excite your audience’s brains: videos, images, links, interactivity ... Whatever you like!
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Did you know? We retain 42% more information when the content has movement. It may be the most effective resource for capturing your audience’s attention.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Did you know? We retain 42% more information when the content has movement. It may be the most effective resource for capturing your audience’s attention.
Did you know? In Genially you’ll find more than 1,000 templates that are all ready for you to enter your content and customize, and that will help you tell your stories.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
With this feature ...You can add additional content that will excite your audience’s brains: videos, images, links, interactivity ... Whatever you like!
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Did you know? Windows allow you to add more extensive content. You can enrich your genially by including PDFs, videos, text ... The window content will appear when you click on the interactive element.
Les livres avant Gutenberg
Avant le milieu du XVe siècle, les moines copient les livres à la main. La fabrication de ces manuscrits est longue, très longue et les ouvrages sont, par conséquence, très chers ‒ surtout s’ils sont richement décorés : chaque exemplaire est unique et aucun n’est identique. Une machine permettant de copier un même texte assez vite pourrait améliorer la fabrication des livres. Au XIVe siècle, les Européens découvrent la xylographie (du grec ancien, xylo, qui signifie « bois » et de graphia, « écriture »), déjà connue en Chine depuis 700 ans. La technique de la xylographie consiste à graver une image ou un texte très court dans du bois, à mettre de l’encre dessus et à appliquer le tout sur une feuille ou un tissu. Le procédé a cependant ses limites : graver de nombreuses pages reste très long. A la Renaissance, la demande en livres explose dans les grandes villes universitaires. Gutenberg trouve alors une solution, inspirée des Coréens : les caractères mobiles réutilisables. Cette technique consiste à disposer séparément tous les caractères nécessaires (lettres, chiffres, ponctuation) afin de composer n’importe quel texte. Cette invention va être une révolution.
Gutenber et l'invention de l'imprimerie
Au milieu du 15º siècle, la mise au point de l'imprimerie par Gutenberg, après quinze années de recherches, bouleverse le monde du livre et la diffusion des idées en Europe. Son invention repose sur la combinaison de trois techniques: l'adaptation du principe de la presse, la mise au point d'une encre moins fluide que celle qu'utilisent les copistes et, enfin, la maîtrise de caractères mobiles en plomb, principe utilisé en Corée dès le 14º siècle.
Impacts : - Permet la reproduction rapide des textes.
- Révolution dans la diffusion du savoir.
Les réseaux sociaux
Dates clés
2004 – Facebook 2005 – YouTube 2006 – Twitter2010 – Instagram2016 – TikTok
Définition
La notion de réseau social désigne un ensemble d'individus qui interagissent ensemble autour d'un même centre d'intérêt. Avec l'essor d'Internet et des technologies du Web, cette notion s'est recentrée sur les plateformes numériques dédiées à la mise en relation des internautes, qui connaissent un immense succès depuis le début des années 2000.
Impacts
- Changement radical dans la diffusion de l’information.- Chaque utilisateur peut devenir diffuseur.
- Apparition massive des fake news
Essor de la presse au XIXème siècle
Au XIXe siècle, la presse se développe grâce à de nouveaux moyens techniques. Les écrivains s'intéressent naturellement à ce phénomène : ils sont souvent journalistes, mais publient également leurs œuvres littéraires sous forme de feuilletons, selon le même principe que nos séries télévisées.
Séquence Presse - 4EME
Cécile Girardeau
Created on February 9, 2026
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Transcript
Séquence 4 : Info ou intox ? Dans les coulisses de la fabrique de l’information
Entrée du programme : Informer, s’informer, déformer Problématique : Comment l’information est-elle fabriquée, transformée et parfois manipulée par les médias ?
Histoire de la presse et des médias
Avant le XVème siècle
1450
20XX
Années 2000
XIXème siècle
Hence the success of techniques such as Visual Thinking
Naissance des réseaux sociaux
Moines copistes et xylographie
Invention de l'imprimerie
La désinformation
La fake news
La deep fake
minimal
Contextualize your topic
Définitions
Phase 4
Phase 3
Phase 2
L'information
+ info
+ info
+ info
+ info
Summary
With the Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!
Index
Video
Text + image
Team
Quote
Text + icons
Section break
Audio
Relevant data
Embedded content
Timeline
Interactive question
Graphic + text
Conclusions
Table + text
Closure
List / process
Here you can include a relevant fact to highlight
Use an image
Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilatereaches us via sight and, what’s more, we retain 42% more information when the content moves.
+ info
WOW effect
Here you can include a relevant fact to highlight
‘Your content is good, but it’ll engage much more if it’s interactive.’ - Genially
Carousel
Animate your content and take it to the next level
Text
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be etched into your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through the eyes and, furthermore, we retain 42% more information when the content is in motion. What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something valuable and engaging. When giving a presentation, you should pursue two objectives: conveying information and avoiding yawns. To achieve this, it can be a good practice to create an outline and use words that will be etched into your audience's brain.
What you are reading: interactivity and animation can make even the most boring content turn into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we retain 42% more information when the content is moving.
Text
When carrying out a presentation, two objectives must be pursued: transmit information and avoid yawns. To achieve this, it may be good practice to create an outline and use words that will be seared into your audience's brains. If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most prepared! Showing enthusiasm, flashing a smile, and maintaining eye contact with your audience can be your best allies when telling stories that excite and pique the audience's interest: 'The eyes, chico. They never lie'. This will help you 'match' with your audience.
'Your content is appealing, but it becomes much more engaging when it is interactive'
‘Including quotes always strengthens our presentation. Break the monotony.’
- Always quote the author
1.Structure your content
Sections like this help you create order
Relevant data
85%
of purchases are emotional.
Relevant data
50%
90%
of our brain is involved in theprocessing of visual stimulus.
of the information we assimilate is received through sight. Tell stories with graphs!
80%
85%
of what we do and see, we remember. People also remember 10% of what they hear, and 20% of what they read. Create content with interactivity!
of purchases are emotional. The passion that storytelling causes is our ally in influencing the purchasing decisions of our audience.
Timeline
20XX
20XX
20XX
20XX
20XX
Using labels, images, and graphics ...
Hence the success of techniques such as Visual Thinking
We find it easier to ‘read’ images than to read a written text
Visual communication is key
It’s easy
Timeline
Step 9
Step 7
Step 3
Step 5
Step 1
Step 10
Step 8
Step 6
Step 4
Step 2
20XX
Plan
Timeline
20XX
Estructure
You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.
20XX
Design
20XX
+ info
Communicate
20XX
Impress
20XX
Plan
20XX
Structure
Timeline
20XX
You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep..
Design
20XX
Communicate
20XX
Impress
20XX
Plan
20XX
Structure
20XX
Design
20XX
Communicate
20XX
Impress
Graphic + text
Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough:they usually generate quality traffic for the content we create.
Graphic + text
Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough:they usually generate quality traffic for the content we create.
+ info
Table + text
Visual communication is a key tool. We find it easier to ‘read’ images than to read a written text. Disciplines such as ‘Visual Thinking’ facilitate the taking of visually rich notes through the use of images, graphs, infographics, and simple drawings.
Table + text
Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ This will help you connect with your audience. Knock their socks off!
List / process
Digital beings
Social beings
Narrative beings
We are visual beings
We avoid being part of the content overload in the digital world.
We need to interact with one another. We learn in a collaborative way.
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
We can understand images from millions of years ago, even from other cultures.
List / process
Step 4
We avoid being part of the content overload in the digital world.
Digital beings
Step 3
We need to interact with one another. We learn in a collaborative way.
Social beings
Step 2
We tell thousands and thousands of stories.⅔ of our conversations are stories.
Narrative beings
Step 1
We can understand images from millions of years ago, even from other cultures.
We are visual beings
A great presentation ...
Insert a video
Multimedia content is essential in a presentation, to really wow your audience. What’s more, this way you can summarize the content and entertain your audience.
Team
Name Surname
Name Surname
Name Surname
Name Surname
@profile
@profile
@profile
@profile
Team
Name Surname
Name Surname
@profile
@profile
Name Surname
Name Surname
@profile
@profile
Name Surname
Name Surname
@profile
@profile
Text + icons
Phase 4
Phase 3
Phase 2
Phase 1
+ info
+ info
+ info
+ info
Text + icons
Generate experiences with your content.
Measure results and experiment.
Make sure your audience remembers the message.
Activate and surprise your audience.
It’s ordered, hierarchical, and structured.
It’s got the Wow effect. Very Wow.
Audio
If your content is interactive, it’s engaging.
Making a boring presentation will just put your audience to sleep; there’s so much text that there’s no room for an image.
A presentation is not WOW when it’s boring and your audience drifts off because they don’t understand anything.
When you make a WOW presentation, you make interactivity and animation your allies and hear your audience applaud.
Embedded content
Map
Social Network
Music
Interactive question
Conclusions
When giving a presentation, you need to go after two main objectives: to convey information and avoid yawns. To do this, it can be good practice to make an outline and use words that will be imprinted in the memories of your audience.
Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate reaches us via sight and, what’s more, we retain 42% more information when the content moves.
With the Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!
‘Your content is good, but it’ll engage much more if it’s interactive.’-Genially
Don’t forget to publish!
Did you know? Windows allow you to add more extensive content. You can enrich your genially by including PDFs, videos, text ... The window content will appear when you click on the interactive element.
With this feature ... You can add additional content that will excite your audience’s brains: videos, images, links, interactivity ... Whatever you like!
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Did you know? We retain 42% more information when the content has movement. It may be the most effective resource for capturing your audience’s attention.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Did you know? We retain 42% more information when the content has movement. It may be the most effective resource for capturing your audience’s attention.
Did you know? In Genially you’ll find more than 1,000 templates that are all ready for you to enter your content and customize, and that will help you tell your stories.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
With this feature ...You can add additional content that will excite your audience’s brains: videos, images, links, interactivity ... Whatever you like!
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Did you know? Windows allow you to add more extensive content. You can enrich your genially by including PDFs, videos, text ... The window content will appear when you click on the interactive element.
Les livres avant Gutenberg
Avant le milieu du XVe siècle, les moines copient les livres à la main. La fabrication de ces manuscrits est longue, très longue et les ouvrages sont, par conséquence, très chers ‒ surtout s’ils sont richement décorés : chaque exemplaire est unique et aucun n’est identique. Une machine permettant de copier un même texte assez vite pourrait améliorer la fabrication des livres. Au XIVe siècle, les Européens découvrent la xylographie (du grec ancien, xylo, qui signifie « bois » et de graphia, « écriture »), déjà connue en Chine depuis 700 ans. La technique de la xylographie consiste à graver une image ou un texte très court dans du bois, à mettre de l’encre dessus et à appliquer le tout sur une feuille ou un tissu. Le procédé a cependant ses limites : graver de nombreuses pages reste très long. A la Renaissance, la demande en livres explose dans les grandes villes universitaires. Gutenberg trouve alors une solution, inspirée des Coréens : les caractères mobiles réutilisables. Cette technique consiste à disposer séparément tous les caractères nécessaires (lettres, chiffres, ponctuation) afin de composer n’importe quel texte. Cette invention va être une révolution.
Gutenber et l'invention de l'imprimerie
Au milieu du 15º siècle, la mise au point de l'imprimerie par Gutenberg, après quinze années de recherches, bouleverse le monde du livre et la diffusion des idées en Europe. Son invention repose sur la combinaison de trois techniques: l'adaptation du principe de la presse, la mise au point d'une encre moins fluide que celle qu'utilisent les copistes et, enfin, la maîtrise de caractères mobiles en plomb, principe utilisé en Corée dès le 14º siècle.
Impacts : - Permet la reproduction rapide des textes. - Révolution dans la diffusion du savoir.
Les réseaux sociaux
Dates clés
2004 – Facebook 2005 – YouTube 2006 – Twitter2010 – Instagram2016 – TikTok
Définition
La notion de réseau social désigne un ensemble d'individus qui interagissent ensemble autour d'un même centre d'intérêt. Avec l'essor d'Internet et des technologies du Web, cette notion s'est recentrée sur les plateformes numériques dédiées à la mise en relation des internautes, qui connaissent un immense succès depuis le début des années 2000.
Impacts
- Changement radical dans la diffusion de l’information.- Chaque utilisateur peut devenir diffuseur. - Apparition massive des fake news
Essor de la presse au XIXème siècle
Au XIXe siècle, la presse se développe grâce à de nouveaux moyens techniques. Les écrivains s'intéressent naturellement à ce phénomène : ils sont souvent journalistes, mais publient également leurs œuvres littéraires sous forme de feuilletons, selon le même principe que nos séries télévisées.