COIFF CO
start
lINDA BELGHACHEM
Introduction
Coiff&Co, fondée en 1992, a révolutionné le marché de la coiffure en introduisant des services sans rendez-vous à des prix compétitifs, et a rejoint le groupe Provalliance en 2007.
continue
Concurrents directs :
Franck Provoste Jean Louis David Ikxis
Concurrents indirects :
- À domicile / plateformes
- Do it yourself
Produits de coloration vendus en grande surface (L’Oréal, Garnier, Schwarzkopf…)Tondeuses et outils de coiffage à domicile
Zone de chalandises :
Voici les 3 differentes zones mesurer en temps de routes en voiture: Zone primaire ( 5min) : Centre de Tours Zone secondaire ( 10min) : villes repprochée( Notre-Dame-D'Oé, Saint-Cyr...) Zone tertiair( 15min): Ville eloignée comme La Riche, Fondettes, Saint Avertin
The text you generate with AI seems correct, but you don't fully understand or are convinced by the content and… The deadline is approaching.
How do you decide to act?
Your teacher values transparency when mentioning the use of AI during the project, but asks you to explain exactly how the tool helped you.
How do you react?
The work is of good quality and it seems you completed it entirely without AI help, but during the oral review, they ask you questions about the text and you don't know how to answer well.
How do you decide to act?
The work improves, now it really looks like you did it 100% yourself and, additionally, you learn while correcting. Still, you doubt whether you should acknowledge that you used AI.
How do you solve it?
Wow, your teacher has serious suspicions that the work does not reflect your usual writing style.
Now, how do you act?
Superficial learning
You submit the work and get a good grade, but learn little because you relied too much on AI. Over time, you understand that technology helps, but does not replace reflection or personal effort. You learn that using AI without judgment gives quick results, but prevents true learning.
restart
Reflection and improvement
You recognize your mistakes when using AI or not being fully transparent, but you take responsibility and reflect. You understand that digital tools should be used ethically and purposefully, and that honesty strengthens your credibility and learning. Although you failed, you turned your mistakes into opportunities for growth.
restart
Ethics and autonomy
You found the balance between using technology and maintaining your academic integrity. You used AI as support, with transparency and responsibility, showing autonomy and ethics. This attitude strengthened your skills and reflected academic maturity by making decisions consistent with your values in a constantly changing digital world.
restart
COIFF CO
Linda Belghachem
Created on February 9, 2026
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Transcript
COIFF CO
start
lINDA BELGHACHEM
Introduction
Coiff&Co, fondée en 1992, a révolutionné le marché de la coiffure en introduisant des services sans rendez-vous à des prix compétitifs, et a rejoint le groupe Provalliance en 2007.
continue
Concurrents directs :
Franck Provoste Jean Louis David Ikxis
Concurrents indirects :
- À domicile / plateformes
- Do it yourself
Produits de coloration vendus en grande surface (L’Oréal, Garnier, Schwarzkopf…)Tondeuses et outils de coiffage à domicileZone de chalandises :
Voici les 3 differentes zones mesurer en temps de routes en voiture: Zone primaire ( 5min) : Centre de Tours Zone secondaire ( 10min) : villes repprochée( Notre-Dame-D'Oé, Saint-Cyr...) Zone tertiair( 15min): Ville eloignée comme La Riche, Fondettes, Saint Avertin
The text you generate with AI seems correct, but you don't fully understand or are convinced by the content and… The deadline is approaching.
How do you decide to act?
Your teacher values transparency when mentioning the use of AI during the project, but asks you to explain exactly how the tool helped you.
How do you react?
The work is of good quality and it seems you completed it entirely without AI help, but during the oral review, they ask you questions about the text and you don't know how to answer well.
How do you decide to act?
The work improves, now it really looks like you did it 100% yourself and, additionally, you learn while correcting. Still, you doubt whether you should acknowledge that you used AI.
How do you solve it?
Wow, your teacher has serious suspicions that the work does not reflect your usual writing style.
Now, how do you act?
Superficial learning
You submit the work and get a good grade, but learn little because you relied too much on AI. Over time, you understand that technology helps, but does not replace reflection or personal effort. You learn that using AI without judgment gives quick results, but prevents true learning.
restart
Reflection and improvement
You recognize your mistakes when using AI or not being fully transparent, but you take responsibility and reflect. You understand that digital tools should be used ethically and purposefully, and that honesty strengthens your credibility and learning. Although you failed, you turned your mistakes into opportunities for growth.
restart
Ethics and autonomy
You found the balance between using technology and maintaining your academic integrity. You used AI as support, with transparency and responsibility, showing autonomy and ethics. This attitude strengthened your skills and reflected academic maturity by making decisions consistent with your values in a constantly changing digital world.
restart