Ready Steady Read Together
Follow Your Dreams: Non-Fiction Lesson 3
What do you think you know?
What?
Who?
Why?
Where?
How?
When?
Book Talk: Let's explore this illustration.
Explore
What do you know and think?
In the ever-changing world of fashion, getting ahead of the next big trend is essential for success.
How might this extract link to the illustration?
Explore
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Today's Question(s)
A) How does the author show that fashion is fast-paced and constantly changing?
B) Summarise the role of a trend analyst in one or two sentences.
Explore
Let me read today's text
Explore
Be a Trend Analyst
If you are always noticing what your favourite singers wear on stage, spotting which styles or colours are trending on the red carpet, or sporting a new look in the playground before it becomes popular, then a career as a trend analyst could be your chance to shape the future of fashion. If you enjoy flicking through fashion magazines or noting the elaborate outfits at celebrity award shows, then you may already have the sharp eye and curious mind this role demands.
Trend analysts are observant thinkers who can spot patterns in what celebrities wear to big events, what characters wear in popular films, and what colours and styles start appearing in high street shop windows. They are open-minded, culturally aware and brave enough to trust their predictions. This is not just about loving clothes. It is about understanding people and predicting what will capture their imagination next. Trend analysts help brands stay one step ahead and define tomorrow’s trends.
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Spot the Next Big Style
In the ever-changing world of fashion, getting ahead of the next big trend is essential for success. That’s where trend analysts come in. Through market research and expert pop-culture knowledge, they help fashion brands predict what will sell next season. If you live and breathe fashion, this really is the job for you.
Fashion Forecast
Trend analysts are the eyes and ears of the fashion industry, forecasting what will take the retail world by storm. Their days are spent researching and processing all kinds of data: consumer behaviour, cultural influences, important events, new technologies, and social media crazes across the world – all the things that could have a direct or indirect influence on fashion. It’s the analyst’s ability to take in all this information and identify common patterns that makes them so valuable to product designers, clothing companies, and other fashion aficionados. Formal education in fashion design or marketing will be a great stepping stone, as well as building your experience through internships with fashion companies or magazines.
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
On the List
A trend analyst might work for all kinds of organisations, like fashion brands, agencies or magazines, retail companies, or be a freelance consultant providing trend insights and forecasts to all of the above! Whichever path you find yourself following, you will be at the heart of the action, so you can expect invitations to fashion shows and trade fairs. If you are a good writer, you might also be asked to contribute to magazines, newspaper columns and online forums.
What’s in Store?
It’s not just designers who will need your predictions. You’ll work with shop buyers to help them make decisions about what products to stock, and you may also link up with marketing teams to help them craft on-trend campaigns. Your work will appeal to fashion enthusiasts everywhere, helping them to stay up to date with all the latest styles.
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Vocabulary
Explore
Hover for definitions!
market research
retail world
forecasting
consumer behaviour
aficionados
freelance consultant
Explore
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
I will model the first.
Find the word or phrase Read the sentence Talk about it to a partner
market research
Explore
Find Read Talk
Spot the Next Big Style
In the ever-changing world of fashion, getting ahead of the next big trend is essential for success. That’s where trend analysts come in. Through market research and expert pop-culture knowledge, they help fashion brands predict what will sell next season. If you live and breathe fashion, this really is the job for you.
Reveal Vocabulary
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Your turn
market research
forecasting
Find the word or phrase Read the sentence Talk about it to a partner
retail world
consumer behaviour
aficionados
freelance consultant
Use your text
Explore
Vocabulary Check & Re-read
Explore
Reveal Vocabulary
Teacher Note: Re-read if time allows.
Be a Trend Analyst
If you are always noticing what your favourite singers wear on stage, spotting which styles or colours are trending on the red carpet, or sporting a new look in the playground before it becomes popular, then a career as a trend analyst could be your chance to shape the future of fashion. If you enjoy flicking through fashion magazines or noting the elaborate outfits at celebrity award shows, then you may already have the sharp eye and curious mind this role demands.
Trend analysts are observant thinkers who can spot patterns in what celebrities wear to big events, what characters wear in popular films, and what colours and styles start appearing in high street shop windows. They are open-minded, culturally aware and brave enough to trust their predictions. This is not just about loving clothes. It is about understanding people and predicting what will capture their imagination next. Trend analysts help brands stay one step ahead and define tomorrow’s trends.
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Reveal Vocabulary
Teacher Note: Re-read if time allows.
Spot the Next Big Style
In the ever-changing world of fashion, getting ahead of the next big trend is essential for success. That’s where trend analysts come in. Through market research and expert pop-culture knowledge, they help fashion brands predict what will sell next season. If you live and breathe fashion, this really is the job for you.
Fashion Forecast
Trend analysts are the eyes and ears of the fashion industry, forecasting what will take the retail world by storm. Their days are spent researching and processing all kinds of data: consumer behaviour, cultural influences, important events, new technologies, and social media crazes across the world – all the things that could have a direct or indirect influence on fashion. It’s the analyst’s ability to take in all this information and identify common patterns that makes them so valuable to product designers, clothing companies, and other fashion aficionados. Formal education in fashion design or marketing will be a great stepping stone, as well as building your experience through internships with fashion companies or magazines.
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Reveal Vocabulary
Teacher Note: Re-read if time allows.
On the List
A trend analyst might work for all kinds of organisations, like fashion brands, agencies or magazines, retail companies, or be a freelance consultant providing trend insights and forecasts to all of the above! Whichever path you find yourself following, you will be at the heart of the action, so you can expect invitations to fashion shows and trade fairs. If you are a good writer, you might also be asked to contribute to magazines, newspaper columns and online forums.
What’s in Store?
It’s not just designers who will need your predictions. You’ll work with shop buyers to help them make decisions about what products to stock, and you may also link up with marketing teams to help them craft on-trend campaigns. Your work will appeal to fashion enthusiasts everywhere, helping them to stay up to date with all the latest styles.
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Fluency
Explore
Let me use my reader's voice...
In the ever-changing world of fashion, getting ahead of the next big trend is essential for success. That’s where trend analysts come in. Through market research and expert pop-culture knowledge, they help fashion brands predict what will sell next season. If you live and breathe fashion, this really is the job for you.
What did you notice?
Volume
Pace
Smoothness
Phrasing
Expression
Explore
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
My Turn
Your Turn
Echo Read
In the ever-changing world of fashion,
getting ahead of the next big trend is essential for success.
That’s where trend analysts come in.
Through market research and expert pop-culture knowledge,
they help fashion brands predict what will sell next season.
If you live and breathe fashion, this really is the job for you.
Explore
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Sound like a reader!
Stand up!
Choral Read
In the ever-changing world of fashion, getting ahead of the next big trend is essential for success. That’s where trend analysts come in. Through market research and expert pop-culture knowledge, they help fashion brands predict what will sell next season. If you live and breathe fashion, this really is the job for you.
Explore
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Strategy Focus
Explore
Strategy: Read Between the Lines
A) How does the author show that fashion is fast-paced and constantly changing?
Be a detective and look for clues!
Teach
Let me show you
Reveal Text Marks
If you are always noticing what your favourite singers wear on stage, spotting which styles or colours are trending on the red carpet, or sporting a new look in the playground before it becomes popular, then a career as a trend analyst could be your chance to shape the future of fashion.
A) How does the author show that fashion is fast-paced and constantly changing?
Reveal Explainer
The word ‘trending’ suggests styles rise and fall in popularity quickly. Trends do not stay the same for long. They will change with each high-profile red carpet event. This creates the impression that fashion moves quickly and styles are always evolving.
Teach
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Strategy Stop
What else could you use to answer today's question(s)?
Teach
Your Turn
A) How does the author show that fashion is fast-paced and constantly changing?
B) Summarise the role of a trend analyst in one or two sentences.
Find the answers
Text mark
Explore
Acceptable Answers
Text Mark Evidence - a new look - in the ever-changing world of fashion - helping them stay up to date with all the latest styles
language about changing styles
A) How does the author show that fashion is fast-paced and constantly changing?
Text Mark Evidence - before it becomes popular - shape the future of fashion - trust their predictions - predicting what will capture their imagination next - define tomorrow’s trends - predict what will sell next season
language about predicting future styles
Text Mark Evidence - help brands stay one step ahead - getting ahead of the next big trend is essential for success
language about staying ahead
Click on the evidence to reveal acceptable answers
Text Mark Evidence you will be at the heart of the action
language suggesting fast pace
studies or researches fashion trends
Acceptable Answers
finds information about what people like or buy
spots patterns in styles, colours or behaviour
B) Summarise the role of a trend analyst in one or two sentences.
uses data or market research to make predictions
predicts or forecasts what styles will be popular in the future
Your summary should include two or more of the following:
helps brands or companies decide what products to sell
helps businesses stay one step ahead of fashion trends
Click on the evidence to reveal acceptable answers
Model summary
A trend analyst researches fashion trends by spotting patterns and studying consumer behaviour. They use this data to predict what styles will be popular in the future and help companies decide what to sell to stay ahead of tomorrow’s trends.
Quiz Time
Start
Picture Me
Which image is the best match for ‘retail world’?
Which One's Right?
Trend analysts are the eyes and ears of the fashion industry, forecasting what will take the retail world by storm.
Which word is closest in meaning to ‘forecasting’?
B) designing
A) copying
D) observing
C) predicting
Find Me
Find the word which means ‘someone who has great knowledge, interest or enthusiasm for an activity’.
It’s the analyst’s ability to take in all this information and identify common patterns that makes them so valuable to product designers, clothing companies, and other fashion aficionados. Formal education in fashion design or marketing will be a great stepping stone, as well as building your experience through internships with fashion companies or magazines.
Discuss then check
aficionados
Link Me
Link each of the expressions (in bold) with the correct meaning:
1) If you live and breathe fashion...
A) Closely observing or monitoring what is happening
2) The eyes and ears of the fashion industry...
B) Quickly and suddenly becoming extremely popular or successful
3) Take the retailworld by storm...
C) Something that helps you move towards a bigger goal in the future
4) A greatstepping stone…
D) In the centre of exciting events and activity
Check
Click if correct
5) At the heartof the action...
E) Put a lot of time, energy and enthusiasm into an activity
Feedback: Who did what well?
FindRead Talk
EchoRead
ChoralRead
ReadingStrategy
Answers & Text Marks
Other...
To be a book lover, you could...
look for keywords.
Reveal
Notice bold or highlighted words to understand main ideas.
Copyright Notice
This document has been supplied under a CLA Licence with specific terms of use. It is protected by copyright and, save as may be permitted by law, it may not be further copied, stored, re-copied electronically or otherwise shared, even for internal purposes, without the prior further permission of the Rightsholder. Extracts sourced from: Follow Your Dreams by Katherine Mengardon © 2024 Schools must purchase the original text for full content.
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Transcript
Ready Steady Read Together
Follow Your Dreams: Non-Fiction Lesson 3
What do you think you know?
What?
Who?
Why?
Where?
How?
When?
Book Talk: Let's explore this illustration.
Explore
What do you know and think?
In the ever-changing world of fashion, getting ahead of the next big trend is essential for success.
How might this extract link to the illustration?
Explore
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Today's Question(s)
A) How does the author show that fashion is fast-paced and constantly changing?
B) Summarise the role of a trend analyst in one or two sentences.
Explore
Let me read today's text
Explore
Be a Trend Analyst
If you are always noticing what your favourite singers wear on stage, spotting which styles or colours are trending on the red carpet, or sporting a new look in the playground before it becomes popular, then a career as a trend analyst could be your chance to shape the future of fashion. If you enjoy flicking through fashion magazines or noting the elaborate outfits at celebrity award shows, then you may already have the sharp eye and curious mind this role demands. Trend analysts are observant thinkers who can spot patterns in what celebrities wear to big events, what characters wear in popular films, and what colours and styles start appearing in high street shop windows. They are open-minded, culturally aware and brave enough to trust their predictions. This is not just about loving clothes. It is about understanding people and predicting what will capture their imagination next. Trend analysts help brands stay one step ahead and define tomorrow’s trends.
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Spot the Next Big Style
In the ever-changing world of fashion, getting ahead of the next big trend is essential for success. That’s where trend analysts come in. Through market research and expert pop-culture knowledge, they help fashion brands predict what will sell next season. If you live and breathe fashion, this really is the job for you.
Fashion Forecast
Trend analysts are the eyes and ears of the fashion industry, forecasting what will take the retail world by storm. Their days are spent researching and processing all kinds of data: consumer behaviour, cultural influences, important events, new technologies, and social media crazes across the world – all the things that could have a direct or indirect influence on fashion. It’s the analyst’s ability to take in all this information and identify common patterns that makes them so valuable to product designers, clothing companies, and other fashion aficionados. Formal education in fashion design or marketing will be a great stepping stone, as well as building your experience through internships with fashion companies or magazines.
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
On the List
A trend analyst might work for all kinds of organisations, like fashion brands, agencies or magazines, retail companies, or be a freelance consultant providing trend insights and forecasts to all of the above! Whichever path you find yourself following, you will be at the heart of the action, so you can expect invitations to fashion shows and trade fairs. If you are a good writer, you might also be asked to contribute to magazines, newspaper columns and online forums.
What’s in Store?
It’s not just designers who will need your predictions. You’ll work with shop buyers to help them make decisions about what products to stock, and you may also link up with marketing teams to help them craft on-trend campaigns. Your work will appeal to fashion enthusiasts everywhere, helping them to stay up to date with all the latest styles.
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Vocabulary
Explore
Hover for definitions!
market research
retail world
forecasting
consumer behaviour
aficionados
freelance consultant
Explore
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
I will model the first.
Find the word or phrase Read the sentence Talk about it to a partner
market research
Explore
Find Read Talk
Spot the Next Big Style
In the ever-changing world of fashion, getting ahead of the next big trend is essential for success. That’s where trend analysts come in. Through market research and expert pop-culture knowledge, they help fashion brands predict what will sell next season. If you live and breathe fashion, this really is the job for you.
Reveal Vocabulary
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Your turn
market research
forecasting
Find the word or phrase Read the sentence Talk about it to a partner
retail world
consumer behaviour
aficionados
freelance consultant
Use your text
Explore
Vocabulary Check & Re-read
Explore
Reveal Vocabulary
Teacher Note: Re-read if time allows.
Be a Trend Analyst
If you are always noticing what your favourite singers wear on stage, spotting which styles or colours are trending on the red carpet, or sporting a new look in the playground before it becomes popular, then a career as a trend analyst could be your chance to shape the future of fashion. If you enjoy flicking through fashion magazines or noting the elaborate outfits at celebrity award shows, then you may already have the sharp eye and curious mind this role demands. Trend analysts are observant thinkers who can spot patterns in what celebrities wear to big events, what characters wear in popular films, and what colours and styles start appearing in high street shop windows. They are open-minded, culturally aware and brave enough to trust their predictions. This is not just about loving clothes. It is about understanding people and predicting what will capture their imagination next. Trend analysts help brands stay one step ahead and define tomorrow’s trends.
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Reveal Vocabulary
Teacher Note: Re-read if time allows.
Spot the Next Big Style
In the ever-changing world of fashion, getting ahead of the next big trend is essential for success. That’s where trend analysts come in. Through market research and expert pop-culture knowledge, they help fashion brands predict what will sell next season. If you live and breathe fashion, this really is the job for you.
Fashion Forecast
Trend analysts are the eyes and ears of the fashion industry, forecasting what will take the retail world by storm. Their days are spent researching and processing all kinds of data: consumer behaviour, cultural influences, important events, new technologies, and social media crazes across the world – all the things that could have a direct or indirect influence on fashion. It’s the analyst’s ability to take in all this information and identify common patterns that makes them so valuable to product designers, clothing companies, and other fashion aficionados. Formal education in fashion design or marketing will be a great stepping stone, as well as building your experience through internships with fashion companies or magazines.
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Reveal Vocabulary
Teacher Note: Re-read if time allows.
On the List
A trend analyst might work for all kinds of organisations, like fashion brands, agencies or magazines, retail companies, or be a freelance consultant providing trend insights and forecasts to all of the above! Whichever path you find yourself following, you will be at the heart of the action, so you can expect invitations to fashion shows and trade fairs. If you are a good writer, you might also be asked to contribute to magazines, newspaper columns and online forums.
What’s in Store?
It’s not just designers who will need your predictions. You’ll work with shop buyers to help them make decisions about what products to stock, and you may also link up with marketing teams to help them craft on-trend campaigns. Your work will appeal to fashion enthusiasts everywhere, helping them to stay up to date with all the latest styles.
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Fluency
Explore
Let me use my reader's voice...
In the ever-changing world of fashion, getting ahead of the next big trend is essential for success. That’s where trend analysts come in. Through market research and expert pop-culture knowledge, they help fashion brands predict what will sell next season. If you live and breathe fashion, this really is the job for you.
What did you notice?
Volume
Pace
Smoothness
Phrasing
Expression
Explore
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
My Turn
Your Turn
Echo Read
In the ever-changing world of fashion,
getting ahead of the next big trend is essential for success.
That’s where trend analysts come in.
Through market research and expert pop-culture knowledge,
they help fashion brands predict what will sell next season.
If you live and breathe fashion, this really is the job for you.
Explore
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Sound like a reader!
Stand up!
Choral Read
In the ever-changing world of fashion, getting ahead of the next big trend is essential for success. That’s where trend analysts come in. Through market research and expert pop-culture knowledge, they help fashion brands predict what will sell next season. If you live and breathe fashion, this really is the job for you.
Explore
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Strategy Focus
Explore
Strategy: Read Between the Lines
A) How does the author show that fashion is fast-paced and constantly changing?
Be a detective and look for clues!
Teach
Let me show you
Reveal Text Marks
If you are always noticing what your favourite singers wear on stage, spotting which styles or colours are trending on the red carpet, or sporting a new look in the playground before it becomes popular, then a career as a trend analyst could be your chance to shape the future of fashion.
A) How does the author show that fashion is fast-paced and constantly changing?
Reveal Explainer
The word ‘trending’ suggests styles rise and fall in popularity quickly. Trends do not stay the same for long. They will change with each high-profile red carpet event. This creates the impression that fashion moves quickly and styles are always evolving.
Teach
From: Follow Your Dreams by Katherine Mengardon © 2024. Licensed under CLA. Do not copy or share.
Strategy Stop
What else could you use to answer today's question(s)?
Teach
Your Turn
A) How does the author show that fashion is fast-paced and constantly changing?
B) Summarise the role of a trend analyst in one or two sentences.
Find the answers
Text mark
Explore
Acceptable Answers
Text Mark Evidence - a new look - in the ever-changing world of fashion - helping them stay up to date with all the latest styles
language about changing styles
A) How does the author show that fashion is fast-paced and constantly changing?
Text Mark Evidence - before it becomes popular - shape the future of fashion - trust their predictions - predicting what will capture their imagination next - define tomorrow’s trends - predict what will sell next season
language about predicting future styles
Text Mark Evidence - help brands stay one step ahead - getting ahead of the next big trend is essential for success
language about staying ahead
Click on the evidence to reveal acceptable answers
Text Mark Evidence you will be at the heart of the action
language suggesting fast pace
studies or researches fashion trends
Acceptable Answers
finds information about what people like or buy
spots patterns in styles, colours or behaviour
B) Summarise the role of a trend analyst in one or two sentences.
uses data or market research to make predictions
predicts or forecasts what styles will be popular in the future
Your summary should include two or more of the following:
helps brands or companies decide what products to sell
helps businesses stay one step ahead of fashion trends
Click on the evidence to reveal acceptable answers
Model summary
A trend analyst researches fashion trends by spotting patterns and studying consumer behaviour. They use this data to predict what styles will be popular in the future and help companies decide what to sell to stay ahead of tomorrow’s trends.
Quiz Time
Start
Picture Me
Which image is the best match for ‘retail world’?
Which One's Right?
Trend analysts are the eyes and ears of the fashion industry, forecasting what will take the retail world by storm. Which word is closest in meaning to ‘forecasting’?
B) designing
A) copying
D) observing
C) predicting
Find Me
Find the word which means ‘someone who has great knowledge, interest or enthusiasm for an activity’.
It’s the analyst’s ability to take in all this information and identify common patterns that makes them so valuable to product designers, clothing companies, and other fashion aficionados. Formal education in fashion design or marketing will be a great stepping stone, as well as building your experience through internships with fashion companies or magazines.
Discuss then check
aficionados
Link Me
Link each of the expressions (in bold) with the correct meaning:
1) If you live and breathe fashion...
A) Closely observing or monitoring what is happening
2) The eyes and ears of the fashion industry...
B) Quickly and suddenly becoming extremely popular or successful
3) Take the retailworld by storm...
C) Something that helps you move towards a bigger goal in the future
4) A greatstepping stone…
D) In the centre of exciting events and activity
Check
Click if correct
5) At the heartof the action...
E) Put a lot of time, energy and enthusiasm into an activity
Feedback: Who did what well?
FindRead Talk
EchoRead
ChoralRead
ReadingStrategy
Answers & Text Marks
Other...
To be a book lover, you could...
look for keywords.
Reveal
Notice bold or highlighted words to understand main ideas.
Copyright Notice
This document has been supplied under a CLA Licence with specific terms of use. It is protected by copyright and, save as may be permitted by law, it may not be further copied, stored, re-copied electronically or otherwise shared, even for internal purposes, without the prior further permission of the Rightsholder. Extracts sourced from: Follow Your Dreams by Katherine Mengardon © 2024 Schools must purchase the original text for full content.