A fresh perspective of
Lorena Miñán
LET'S START
Beauty
0/18
index
💡
📝
🎉
EVOLUTION
PRODUCTS
CONCLUSION
🔎
MARKETING
introduction
💵
quick question
💡
1/18
introduction
sol de janeiro
Heela Yang CEO and co-founder
New York
2015
Brazil
Body confidence and inclusive sensuality
2/18
introduction
It is named after the “Sun of January”, when the sun hits its highest point during Brazilian summers.
Sol de Janeiro brings that blissful peak summer feeling to everyone, anytime, anywhere.
3/18
products
fragrances
body care
4/18
products
67
62
68
87
40
Fragrances
39
71
91
59
48
76
5/18
products
Last up to 10 hours
Jelly Perfume Balm is a concentrated, alcohol-free fragrance in a pocket-sized twist-up stick
6/18
products
👀
Its best seller Brazilian Bum Bum® Cream is sold every
4 seconds
7/18
products
8/18
products
9/18
marketing
Promotion
place
price
10/18
promotion
Influencer Marketing and Social Commerce
Inclusive Brand Philosophy
Educational Marketing
11/18
promotion
social marketing
12/18
place
Hybrid strategy and key markets
North America
Sephora, Douglas, etc.
Europe
E-commerce
Brazil, South Africa, Middle East, Asia...
Pop-ups
13/18
price
👎
👍
High Cost of Routine Maintenance
Entry-Level Prestige
Accesible luxury: High-quality products at accessible prices.
Shower gel or body cream run out faster than other beauty products.
14/18
evolution
884.8M€
686.1M€
267M€
15/18
awards
Beauty Packaging Awards 2024
Sunday Times Style Beauty Awards 2024
CEW Beauty Awards 2024
Best New Body Product - Prestige
Beauty Company of the Year
Best Bodycare Hero
16/18
foundation
17/18
conclusion
18/18
Sol de janeiro
Thank you!
Time for questions and sugestions
https://www.instagram.com/soldejaneiro/
Sol de Janeiro_Lorena
Lorena Miñán Izquierdo
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Transcript
A fresh perspective of
Lorena Miñán
LET'S START
Beauty
0/18
index
💡
📝
🎉
EVOLUTION
PRODUCTS
CONCLUSION
🔎
MARKETING
introduction
💵
quick question
💡
1/18
introduction
sol de janeiro
Heela Yang CEO and co-founder
New York
2015
Brazil
Body confidence and inclusive sensuality
2/18
introduction
It is named after the “Sun of January”, when the sun hits its highest point during Brazilian summers.
Sol de Janeiro brings that blissful peak summer feeling to everyone, anytime, anywhere.
3/18
products
fragrances
body care
4/18
products
67
62
68
87
40
Fragrances
39
71
91
59
48
76
5/18
products
Last up to 10 hours
Jelly Perfume Balm is a concentrated, alcohol-free fragrance in a pocket-sized twist-up stick
6/18
products
👀
Its best seller Brazilian Bum Bum® Cream is sold every
4 seconds
7/18
products
8/18
products
9/18
marketing
Promotion
place
price
10/18
promotion
Influencer Marketing and Social Commerce
Inclusive Brand Philosophy
Educational Marketing
11/18
promotion
social marketing
12/18
place
Hybrid strategy and key markets
North America
Sephora, Douglas, etc.
Europe
E-commerce
Brazil, South Africa, Middle East, Asia...
Pop-ups
13/18
price
👎
👍
High Cost of Routine Maintenance
Entry-Level Prestige
Accesible luxury: High-quality products at accessible prices.
Shower gel or body cream run out faster than other beauty products.
14/18
evolution
884.8M€
686.1M€
267M€
15/18
awards
Beauty Packaging Awards 2024
Sunday Times Style Beauty Awards 2024
CEW Beauty Awards 2024
Best New Body Product - Prestige
Beauty Company of the Year
Best Bodycare Hero
16/18
foundation
17/18
conclusion
18/18
Sol de janeiro
Thank you!
Time for questions and sugestions
https://www.instagram.com/soldejaneiro/