Means of
communication that reach very large numbers of people
2.1 The MassMedia:
TV, radio,
newspapers&
the internet
TV Programs
WARM-UP — Spot the imprecision
10 MINUTES
The following sentences contain lexically imprecise vocabulary. Your task is to rewrite them using more precise vocabulary related to media.
Rule 1
Rule 2
Use a precise word or collocation, not a paraphrase
Be prepared to justify your choice (medium, register,
audience)
Sentences to Analyze
Task
They talked about politics on TV last night.
Identify the lexical imprecision in each sentence and propose a more suitable alternative for the media context.
I saw the match on the internet.
She reads a small magazine about travelling.
The programme showed how people live in
Japan.
Sentences to Analyze
They talked about politics on TV last night.
They discussed current affairs on TV last night. There was a programme on current affairs last night.
Task
Identify the lexical imprecision in each sentence and propose a more suitable alternative for the media context.
I saw the match on the internet. I streamed the match online. I watched the match via a streaming platform.
She reads a small magazine about travelling. She reads a travel magazine. She reads a travel brochure (only for ads)
The programme showed how people live in Japan.
The programme depicted everyday life in Japan. It was a documentary about life in Japan.
Gameshow: Jeopardy
News: BBC
Soap opera: General Hospital
Cartoon: Spongebob Squarepants
Talk show: The Ellen Degeneres Show
Current affairs: The Daily Show
Sitcom: Big Bang Theory
Detective drama: Law& Order
Sports programme
Documentary: The Tinder Swindler
10
1.
Usually has a host and famous people answer questions about themselves.
6. Seeks to find the facts/truth about something7. Situation comedy: Funny TV show where the same
2.
The characters are drawn rather than real
3.4.5.
People compete to win prizesTells current events in a fast-paced mannerA series about the lives of a group of characters, drawn outfor a long time and broadcast several times a week.
characters appear in a different story happening each week
8. Broadcasts sports9. Discusses current events more in-depth than on the news
10. A dramatic crime show
Publications
Pamphlet: Often political
Leaflet: A page folded into many
Prospectus: Often about school
Brochure: Often about travel. Shiny like a magazine.
Flyer: A single sheet given out
Booklet: Many pages. Gives
Manual: Many pages. Gives
in thestreet.
information.
instructions.
Printed publications
1.Read the definition of
some types of printedpublications. What are
they?
2. Match them with
their name:
Manual
Brochure
••••
LeafletProspectus
FlyerPamphlet
Booklet
A politicalpamphlet onpovertyA guarantee
Presenting information
leaflet for a new
How do publications present information?
cameraA universityprospectusA newspaper
Match the publication on the right with the way they present info below
article
--
A tourist brochureA booklet aboutbuying a house
WARM-UP
Task: Classify the items by main purpose
inform
persuade
instruct
Items to classify:
leaflet
brochure
flyer
prospectus
booklet
manual
Classification Answers
Publication
Main purpose
leaflet
inform / persuade
brochure
persuade
flyer
persuade
prospectus
inform / persuade
booklet
inform
manual
instruct
Genre Switch
Task: You will rewrite the same content in different publication types.
This activity demonstrates how the same information changes based on the publication format and audience.
Source Content
A new digital camera:
features
price
guarantee
customer support
Rewrite Task
Rewrite the content as:
a flyer
a leaflet
a brochure
a manual
Language Focus
Focus on:
typical phrases
register
verb forms
Genre Switch — Model Answers
FLYER (Model Answer)
LEAFLET (Model Answer)
NEW DIGITAL CAMERA – BUY NOW!High-quality images at an affordable price. Limited-time offer. Visit our website today. Features: imperatives, call to action, persuasive adjectives, minimal detail
This digital camera offers high-resolution images and easy-to-use controls. It includes a two-year guarantee and access to customer support. Features: neutral tone, key information, short paragraphs
BROCHURE (Model Answer)
MANUAL (Model Answer)
Discover our latest digital camera, designed for photography enthusiasts. Featuring advanced image technology, competitive pricing, and comprehensive customer support. Features: promotional but polished, descriptive adjectives, persuasive phrasing
To operate the camera, press the power button located on the top panel. Follow the instructions carefully to ensure proper use and maintenance. Features: imperatives, technical tone, step-by-step structure, no persuasion
Feedback Check
Check:
Is the purpose
Does the language match the genre?
clear?
Are the register and tone appropriate?
Take-Away
At B2+, vocabulary is not about knowing more words but about choosing the right one for the context.
Newspapers
Obituary
Agony
column
Classified
ads
Tabloids or serious press?
MINI-DEBATE — Tabloid vs Serious Press
Breaking news:
A famous influencer is accused of spreading misinformation online
Task
Group A → Tabloid
Group B → Serious newspaper
Focus on characteristics of a tabloid newspaper.
Focus on characteristics of a serious newspaper.
Produce:
One headlineTwo-sentence opening paragraph
1.2.
Mandatory vocabulary (minimum 5):
current affairs · investigate / look into · broadcast · ads / commercials · on demand · in-depth
Reflection
Discuss:
Which words create sensationalism?
Which create distance and credibility?
Can the same fact sound more serious just by lexical
choice?
Possible Answer — TABLOID
Headline: Influencer in shock misinformation scandal
Opening: A well-known influencer is being investigated after spreading false information online. The controversial content was widely shared on social media platforms.
Key features:
Emotional adjectives (shock,
Vagueness (false information,
Sensational impact
controversial)
widely shared)
Possible Answer — SERIOUS PRESS
Headline: Authorities investigate online misinformation case
Opening: Authorities are investigating allegations of online misinformation involving a social media influencer. The case raises concerns about media responsibility and digital content regulation.
Key features:
Neutrality (authorities, allegations, case)
Lexical precision (investigate, media responsibility)
Professional distance
Key Takeaway
Lexical choice shapes perception:
scandal, shock sensationalism
investigate, allegations journalistic caution
The same fact can sound completely different depending on word choice and register.
Radio
COLLOCATION LAB — Build the chunk
Work in groups.
You will receive lexical nodes.
Your task is to build natural collocations and chunks.
Lexical Nodes
Verbs:
Nouns:
stream · broadcast · dub · subtitle · download ·
programme · series · channels · content · live coverage · podcasts · a film
receive
Answers
stream
content / a series / a programme
broadcast
live coverage / a programme
dub
a film / a series
subtitle
a film / a programme
download
podcasts / content
receive
channels / a signal
General media vocabulary
The same or different?
a sitcom & a soapopera
catch-up TV & TV on demand
to broadcast & to televise
to post & to upload
commercials & ads
to have subtitles & to be dubbed
to film & to shoot
to look into& to investigate
Themassmedia / Means/ Subtitles/ Dubbed/ Receive/ Satellitedish/ Commercials/ Stream/ Broadcasts / Catch-up TV / Ondemand/ Podcasts
Let’s play Jeopardy!
•5 teams
Play here:
•Pick a category and an amount
Mass Media: LI2 Jeopardy Template (jeopardylabs.com)
of money.
•More money = more difficult.
•Prompt: Definitions of vocabulary words from this unit.•Answer with: “What is (word)?”•If you get the question right, you earn the money. If you get it wrong, you lose the money.
Take-Away
At B2+, vocabulary is about choice, not quantity.Understanding genre, register, and audience helps you choose the right words for the right context.
2.1 The Mass Media
UAM
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Transcript
Means of
communication that reach very large numbers of people
2.1 The MassMedia:
TV, radio,
newspapers&
the internet
TV Programs
WARM-UP — Spot the imprecision
10 MINUTES
The following sentences contain lexically imprecise vocabulary. Your task is to rewrite them using more precise vocabulary related to media.
Rule 1
Rule 2
Use a precise word or collocation, not a paraphrase
Be prepared to justify your choice (medium, register,
audience)
Sentences to Analyze
Task
They talked about politics on TV last night.
Identify the lexical imprecision in each sentence and propose a more suitable alternative for the media context.
I saw the match on the internet.
She reads a small magazine about travelling.
The programme showed how people live in
Japan.
Sentences to Analyze
They talked about politics on TV last night.
They discussed current affairs on TV last night. There was a programme on current affairs last night.
Task
Identify the lexical imprecision in each sentence and propose a more suitable alternative for the media context.
I saw the match on the internet. I streamed the match online. I watched the match via a streaming platform.
She reads a small magazine about travelling. She reads a travel magazine. She reads a travel brochure (only for ads)
The programme showed how people live in Japan.
The programme depicted everyday life in Japan. It was a documentary about life in Japan.
Gameshow: Jeopardy
News: BBC
Soap opera: General Hospital
Cartoon: Spongebob Squarepants
Talk show: The Ellen Degeneres Show
Current affairs: The Daily Show
Sitcom: Big Bang Theory
Detective drama: Law& Order
Sports programme
Documentary: The Tinder Swindler
10
1.
Usually has a host and famous people answer questions about themselves.
6. Seeks to find the facts/truth about something7. Situation comedy: Funny TV show where the same
2.
The characters are drawn rather than real
3.4.5.
People compete to win prizesTells current events in a fast-paced mannerA series about the lives of a group of characters, drawn outfor a long time and broadcast several times a week.
characters appear in a different story happening each week
8. Broadcasts sports9. Discusses current events more in-depth than on the news
10. A dramatic crime show
Publications
Pamphlet: Often political
Leaflet: A page folded into many
Prospectus: Often about school
Brochure: Often about travel. Shiny like a magazine.
Flyer: A single sheet given out
Booklet: Many pages. Gives
Manual: Many pages. Gives
in thestreet.
information.
instructions.
Printed publications
1.Read the definition of
some types of printedpublications. What are
they?
2. Match them with
their name:
Manual
Brochure
••••
LeafletProspectus
FlyerPamphlet
Booklet
A politicalpamphlet onpovertyA guarantee
Presenting information
leaflet for a new
How do publications present information?
cameraA universityprospectusA newspaper
Match the publication on the right with the way they present info below
article
--
A tourist brochureA booklet aboutbuying a house
WARM-UP
Task: Classify the items by main purpose
inform
persuade
instruct
Items to classify:
leaflet
brochure
flyer
prospectus
booklet
manual
Classification Answers
Publication
Main purpose
leaflet
inform / persuade
brochure
persuade
flyer
persuade
prospectus
inform / persuade
booklet
inform
manual
instruct
Genre Switch
Task: You will rewrite the same content in different publication types.
This activity demonstrates how the same information changes based on the publication format and audience.
Source Content
A new digital camera:
features
price
guarantee
customer support
Rewrite Task
Rewrite the content as:
a flyer
a leaflet
a brochure
a manual
Language Focus
Focus on:
typical phrases
register
verb forms
Genre Switch — Model Answers
FLYER (Model Answer)
LEAFLET (Model Answer)
NEW DIGITAL CAMERA – BUY NOW!High-quality images at an affordable price. Limited-time offer. Visit our website today. Features: imperatives, call to action, persuasive adjectives, minimal detail
This digital camera offers high-resolution images and easy-to-use controls. It includes a two-year guarantee and access to customer support. Features: neutral tone, key information, short paragraphs
BROCHURE (Model Answer)
MANUAL (Model Answer)
Discover our latest digital camera, designed for photography enthusiasts. Featuring advanced image technology, competitive pricing, and comprehensive customer support. Features: promotional but polished, descriptive adjectives, persuasive phrasing
To operate the camera, press the power button located on the top panel. Follow the instructions carefully to ensure proper use and maintenance. Features: imperatives, technical tone, step-by-step structure, no persuasion
Feedback Check
Check:
Is the purpose
Does the language match the genre?
clear?
Are the register and tone appropriate?
Take-Away
At B2+, vocabulary is not about knowing more words but about choosing the right one for the context.
Newspapers
Obituary
Agony
column
Classified
ads
Tabloids or serious press?
MINI-DEBATE — Tabloid vs Serious Press
Breaking news:
A famous influencer is accused of spreading misinformation online
Task
Group A → Tabloid
Group B → Serious newspaper
Focus on characteristics of a tabloid newspaper.
Focus on characteristics of a serious newspaper.
Produce:
One headlineTwo-sentence opening paragraph
1.2.
Mandatory vocabulary (minimum 5):
current affairs · investigate / look into · broadcast · ads / commercials · on demand · in-depth
Reflection
Discuss:
Which words create sensationalism?
Which create distance and credibility?
Can the same fact sound more serious just by lexical
choice?
Possible Answer — TABLOID
Headline: Influencer in shock misinformation scandal
Opening: A well-known influencer is being investigated after spreading false information online. The controversial content was widely shared on social media platforms.
Key features:
Emotional adjectives (shock,
Vagueness (false information,
Sensational impact
controversial)
widely shared)
Possible Answer — SERIOUS PRESS
Headline: Authorities investigate online misinformation case
Opening: Authorities are investigating allegations of online misinformation involving a social media influencer. The case raises concerns about media responsibility and digital content regulation.
Key features:
Neutrality (authorities, allegations, case)
Lexical precision (investigate, media responsibility)
Professional distance
Key Takeaway
Lexical choice shapes perception:
scandal, shock sensationalism
investigate, allegations journalistic caution
The same fact can sound completely different depending on word choice and register.
Radio
COLLOCATION LAB — Build the chunk
Work in groups.
You will receive lexical nodes.
Your task is to build natural collocations and chunks.
Lexical Nodes
Verbs:
Nouns:
stream · broadcast · dub · subtitle · download ·
programme · series · channels · content · live coverage · podcasts · a film
receive
Answers
stream
content / a series / a programme
broadcast
live coverage / a programme
dub
a film / a series
subtitle
a film / a programme
download
podcasts / content
receive
channels / a signal
General media vocabulary
The same or different?
a sitcom & a soapopera
catch-up TV & TV on demand
to broadcast & to televise
to post & to upload
commercials & ads
to have subtitles & to be dubbed
to film & to shoot
to look into& to investigate
Themassmedia / Means/ Subtitles/ Dubbed/ Receive/ Satellitedish/ Commercials/ Stream/ Broadcasts / Catch-up TV / Ondemand/ Podcasts
Let’s play Jeopardy!
•5 teams
Play here:
•Pick a category and an amount
Mass Media: LI2 Jeopardy Template (jeopardylabs.com)
of money.
•More money = more difficult.
•Prompt: Definitions of vocabulary words from this unit.•Answer with: “What is (word)?”•If you get the question right, you earn the money. If you get it wrong, you lose the money.
Take-Away
At B2+, vocabulary is about choice, not quantity.Understanding genre, register, and audience helps you choose the right words for the right context.