NIKE
From a Small Business to a Global Brand
INTRODUCTION
Nike is a famous sports brand today, known for its athletes, shoes, and the swoosh logo. But Nike did not start as a big company.
INTRODUCTION
Nike is a famous sports brand today, known for its athletes, shoes, and the swoosh logo. But Nike did not start as a big company.
In 1964, it began as a small business called Blue Ribbon Sports. Phil Knight, a former running athlete, created the company with his coach Bill Bowerman. Their idea was to sell good running shoes from Japan in the United States.
INTRODUCTION
Nike is a famous sports brand today, known for its athletes, shoes, and the swoosh logo. But Nike did not start as a big company.
In 1964, it began as a small business called Blue Ribbon Sports. Phil Knight, a former running athlete, created the company with his coach Bill Bowerman. Their idea was to sell good running shoes from Japan in the United States.
At that time, American shoes were expensive and not very comfortable. Phil Knight sold the shoes from the trunk of his car at sports events, while Bill Bowerman worked on new shoe ideas to help runners run better.
THE SWOOSH
In 1971, the company changed its name to Nike, the name of the Greek goddess of victory. At the same time, Nike needed a logo. A design student named Carolyn Davidson created the swoosh logo.
THE SWOOSH
In 1971, the company changed its name to Nike, the name of the Greek goddess of victory. At the same time, Nike needed a logo. A design student named Carolyn Davidson created the swoosh logo.
The logo showed movement and speed. Phil Knight did not love it at first, but he used it. She was paid only 35 dollars, but later she received shares in the company.
INNOVATION
From the beginning, Nike focused a lot on innovation. Bill Bowerman always tried to improve shoes. In 1972, he had an idea to use a waffle iron to make a new shoe sole. This new sole helped runners with better grip and comfort, and it became very popular.
INNOVATION
From the beginning, Nike focused a lot on innovation. Bill Bowerman always tried to improve shoes. In 1972, he had an idea to use a waffle iron to make a new shoe sole. This new sole helped runners with better grip and comfort, and it became very popular.
In the 1980s, Nike grew very fast and became much more popular. New technology helped the brand become stronger. In 1978, an engineer named Frank Rudy showed Nike a new idea: air inside the shoe sole. This air technology made shoes more comfortable. The first shoe with this system was the Nike Tailwind. Later, in 1987, Nike released the Air Max. The air was visible in the sole, and people loved the modern design. The Air Max became a big success.
MICHAEL JORDAN
In 1984, Nike made a very important decision by signing Michael Jordan, a young basketball player. Nike created special shoes for him called Air Jordans. At first, the NBA banned the shoes, but this made them even more popular. The Air Jordan shoes became a symbol of style and success and are still very popular today.
GLOBAL ICON
In the 1990s and 2000s, Nike became a global brand. It started making products for many sports, like football, basketball, and golf. The slogan “Just Do It” became very famous and inspired people to believe in themselves. Nike was no longer only about sport, but also about motivation and perseverance.
GLOBAL ICON
In the 1990s and 2000s, Nike became a global brand. It started making products for many sports, like football, basketball, and golf. The slogan “Just Do It” became very famous and inspired people to believe in themselves. Nike was no longer only about sport, but also about motivation and perseverance.
Today, Nike is one of the biggest sports brands in the world. Its story shows that with ideas, hard work, and belief, a small company can become a global success.
NIKE
Lucille Vandeville
Created on February 3, 2026
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Customer Service Course
View
Dynamic Visual Course
View
Dynamic Learning Course
View
Akihabara Course
Explore all templates
Transcript
NIKE
From a Small Business to a Global Brand
INTRODUCTION
Nike is a famous sports brand today, known for its athletes, shoes, and the swoosh logo. But Nike did not start as a big company.
INTRODUCTION
Nike is a famous sports brand today, known for its athletes, shoes, and the swoosh logo. But Nike did not start as a big company.
In 1964, it began as a small business called Blue Ribbon Sports. Phil Knight, a former running athlete, created the company with his coach Bill Bowerman. Their idea was to sell good running shoes from Japan in the United States.
INTRODUCTION
Nike is a famous sports brand today, known for its athletes, shoes, and the swoosh logo. But Nike did not start as a big company.
In 1964, it began as a small business called Blue Ribbon Sports. Phil Knight, a former running athlete, created the company with his coach Bill Bowerman. Their idea was to sell good running shoes from Japan in the United States.
At that time, American shoes were expensive and not very comfortable. Phil Knight sold the shoes from the trunk of his car at sports events, while Bill Bowerman worked on new shoe ideas to help runners run better.
THE SWOOSH
In 1971, the company changed its name to Nike, the name of the Greek goddess of victory. At the same time, Nike needed a logo. A design student named Carolyn Davidson created the swoosh logo.
THE SWOOSH
In 1971, the company changed its name to Nike, the name of the Greek goddess of victory. At the same time, Nike needed a logo. A design student named Carolyn Davidson created the swoosh logo.
The logo showed movement and speed. Phil Knight did not love it at first, but he used it. She was paid only 35 dollars, but later she received shares in the company.
INNOVATION
From the beginning, Nike focused a lot on innovation. Bill Bowerman always tried to improve shoes. In 1972, he had an idea to use a waffle iron to make a new shoe sole. This new sole helped runners with better grip and comfort, and it became very popular.
INNOVATION
From the beginning, Nike focused a lot on innovation. Bill Bowerman always tried to improve shoes. In 1972, he had an idea to use a waffle iron to make a new shoe sole. This new sole helped runners with better grip and comfort, and it became very popular.
In the 1980s, Nike grew very fast and became much more popular. New technology helped the brand become stronger. In 1978, an engineer named Frank Rudy showed Nike a new idea: air inside the shoe sole. This air technology made shoes more comfortable. The first shoe with this system was the Nike Tailwind. Later, in 1987, Nike released the Air Max. The air was visible in the sole, and people loved the modern design. The Air Max became a big success.
MICHAEL JORDAN
In 1984, Nike made a very important decision by signing Michael Jordan, a young basketball player. Nike created special shoes for him called Air Jordans. At first, the NBA banned the shoes, but this made them even more popular. The Air Jordan shoes became a symbol of style and success and are still very popular today.
GLOBAL ICON
In the 1990s and 2000s, Nike became a global brand. It started making products for many sports, like football, basketball, and golf. The slogan “Just Do It” became very famous and inspired people to believe in themselves. Nike was no longer only about sport, but also about motivation and perseverance.
GLOBAL ICON
In the 1990s and 2000s, Nike became a global brand. It started making products for many sports, like football, basketball, and golf. The slogan “Just Do It” became very famous and inspired people to believe in themselves. Nike was no longer only about sport, but also about motivation and perseverance.
Today, Nike is one of the biggest sports brands in the world. Its story shows that with ideas, hard work, and belief, a small company can become a global success.