Marketing applied to mobile devices
presentation of the subject
Tutor: Daniel Villa García (VIERNES) avillgra@uax.es Carla Matos Mejías (MIÉRCOLES) cmatomej@uax.es
CLASS SCHEDULE
Semanales
4h.
THEORETICAL CLASSES
TUESDAY
PRACTICAL CLASSE
THURSDAY
7 / 8,9
9 / 10
5 / 6,9
0 / 4,9
NOTABLE
INSUFICIENTE
SUFICIENTE
SOBRESALIENTE
50% EVALUACIÓN CONTINUA.-
20%
Evaluation
PRACTICES & EXERCISES
30%
ULAB CANADA
10%
CLASS PARTICIPATION
10% EXAMEN PARCIAL.-
50% FINAL EXAM
Test (25 QUESTION)
CONTENT
1. The mobile marketing landscape. Transformation of the web ecosystem. 2. The new mobile consumer. Adapting content and formats to the mobile environment. 3. Mechanisms to adapt the digital strategy to mobile 4. The mobile advertising ecosystem 5. New device and content formats 6. Applications as a fundamental tool
Theoretical presentation of the syllabus content, supported by examples. Multimedia presentations will be used in the classroom to help students assimilate the theoretical aspects of the subject. Theory will be reinforced with weekly practical sessions designed to consolidate the knowledge acquired in each topic. Students will be constantly encouraged to participate in class, fostering reflection and critical thinking about the knowledge presented. THEORETICAL CLASSES: Presentation of topics and practical examples. Debates. PRACTICAL CLASSES: Individual or group activities (depending on the topic). All practical sessions will be held in the classroom (attendance is considered important).
1. What first caught your attention in this image, and why do you think that was? 2. What decision do you think this person is about to make? 3. Which elements of the mobile phone most influence their decision: price, urgency, ratings, location, or their current personal circumstances? 4. How long do you think it will take them to decide? 5. If you were the brand shown on their phone, what could you do to help them make that decision without being intrusive?
Marketing applied to mobile devices
carla matos
Created on February 2, 2026
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Transcript
Marketing applied to mobile devices
presentation of the subject
Tutor: Daniel Villa García (VIERNES) avillgra@uax.es Carla Matos Mejías (MIÉRCOLES) cmatomej@uax.es
CLASS SCHEDULE
Semanales
4h.
THEORETICAL CLASSES
TUESDAY
PRACTICAL CLASSE
THURSDAY
7 / 8,9
9 / 10
5 / 6,9
0 / 4,9
NOTABLE
INSUFICIENTE
SUFICIENTE
SOBRESALIENTE
50% EVALUACIÓN CONTINUA.-
20%
Evaluation
PRACTICES & EXERCISES
30%
ULAB CANADA
10%
CLASS PARTICIPATION
10% EXAMEN PARCIAL.-
50% FINAL EXAM
- ??/05/2026
Test (25 QUESTION)CONTENT
1. The mobile marketing landscape. Transformation of the web ecosystem. 2. The new mobile consumer. Adapting content and formats to the mobile environment. 3. Mechanisms to adapt the digital strategy to mobile 4. The mobile advertising ecosystem 5. New device and content formats 6. Applications as a fundamental tool
Theoretical presentation of the syllabus content, supported by examples. Multimedia presentations will be used in the classroom to help students assimilate the theoretical aspects of the subject. Theory will be reinforced with weekly practical sessions designed to consolidate the knowledge acquired in each topic. Students will be constantly encouraged to participate in class, fostering reflection and critical thinking about the knowledge presented. THEORETICAL CLASSES: Presentation of topics and practical examples. Debates. PRACTICAL CLASSES: Individual or group activities (depending on the topic). All practical sessions will be held in the classroom (attendance is considered important).
1. What first caught your attention in this image, and why do you think that was? 2. What decision do you think this person is about to make? 3. Which elements of the mobile phone most influence their decision: price, urgency, ratings, location, or their current personal circumstances? 4. How long do you think it will take them to decide? 5. If you were the brand shown on their phone, what could you do to help them make that decision without being intrusive?