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Situation 2- Epreuve E33- Bac pro Vente - Fidélisation Client

Roheth Kanagaratnam

Created on February 2, 2026

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Transcript

Situation 2- Epreuve E33- Bac pro Vente - Fidélisation Client

Roheth Kanagaratnam
Bac pro Vente Option B
Lycée Louis Armand
Défi Sportif
  • Fidéliser la clientèle existante
  • Renforcer l'engagement des adhèrents
  • Inciter les clients à fréquenter régulièrement la salle

Sommaire

I-Contextualisation
II- Analyse de la Situation du Profil client
III-Objectifs de l'action de FDRC
IV)Stratégie et Actions de Fidélisations
VI)- Résultats observés et retour Clients
V) Mise en Oeuvre de l'Action de Fidélisation
VII) Analyse et Bilan de l'Action
VIII)Compétences Développés
IX)Conclusion

I-Contextualisation

  • Fitness Park
Concurrents:
  • Salle de Sport/Fitness/Musculation
  • Montgeron Essone (91)
ouvert de 6H00 à 23H00
Zone de Chalandise:
  • 9 employés
  • Vente d'abonnement
  • Prestation de service
  • Fidéliser les adhérents
  • Améliorer la satisfaction client

Text + image

II)Analyse de la Situation et du Profil Client

  • Adhérents réguliers
  • Sensibles au défis sportif et aux objectifs sportifs
  • Accompagner les clients dans leur progression
  • Renforcer l'engagement des adhérents
  • Crée un esprit de challenge
  • Encourager leur présence régulière au club
  • 6h à 12h → 👤+ 30 ans
  • Maintenir leur motivation
  • 14h à 18h → 👤 Publics mixtes
  • Se fixer des objectifs
  • 18h à 23h → 👤 18 à 30 ans
  • Bénèficier d'animations dynamique
  • Quotidiennement : Compléments alimentaires
  • Produits de Musculation
  • Cardio Training
  • Valorisés et Reconnus
  • Appartenir à la communauté Fitness Park

III- Objectifs de l’action de FDRC

I)Qualitatif

IV) Critères

‘Your content is good, but it‘ll engage much more if it’s interactive.’ Genially

  • Recueillir les heures de disponibilité de chacun
  • Améliorer la satisfaction client
  • Bonne expérience
  • Relancer les adhérents inactifs
  • Prise de contact au moment opportun
  • Activité sympathique
  • Renforcer l’image de marque de l’entreprise.
II)Quantitatif
  • Réveille le corps
  • 47%
  • Permet de faire une bonne séance dès le début (échauffement)
  • 70 % et 80 %
III) Fréquence d'achat

Here you can include arelevant fact to highlight

45% intéret pour le défi 55% Refus
  • Travail ciblé sur certaines zones du corps
V) Indicateur
  • Retours positifs
  • Recommandation à un proche

IV- Stratégie et Actions de Fidélisation

Carousel

III)Action de fidélisation
I) Clients
  • Permet un echauffement efficace avant la séance
  • Offre spécial
  • Encourage à dépasser ses limites
II)Arguments
  • Le défi permet de vous dépasser
  • Favorise la discipline et régularité dans les entrainemants

Animate your content and take it to the next level

Sous-titre

V- Mise en Oeuvre de l'Action de Fidélisation

Text

I) Moyen Humains / Moyens Matériels

Retroplanning
II) Moyen de communication

With Genially templates, you can include visual resources to wow your audience. Also, highlight a specific phrase or data that will be etched in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through our sight and, furthermore, we retain 42% more information when the content is in motion. What you read: interactivity and animation can make even the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and captivates.

III)Mobilisation Omnicanale

IV)Enregistrement client

V) Communication de l'offre

VI) Supports

VII)Suivi et accompagnement

VI- Résultats Observés et Retour du Client

Text

What you are reading: interactivity and animation can make the most boring content turn into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and hooks.

Qualitatif

Remontées des avis clients

When carrying out a presentation, two objectives must be pursued: transmitting information and avoiding yawns. To achieve this, it may be a good practice to create an outline and use words that will be engraved in the minds of your audience. If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most polished!

Retour Client
Quantitatif
  • 80
  • 100 %
  • 100%
  • 0 %
Indicateur de succès

'Your content is liked, but it hooks much more if it's interactive'

Comparaison avec les objectifs

  • 80
  • 100 %
  • Objectif : 150 Résultat : 80
Effet sur la Fidélité
  • Sentiment d'appartenance
  • Augmentation de la motivation

VII- Analyse et Bilan de l'Action

  • Clients préssés
  • Adhérents : Mindset
  • Clients démotivés
  • Complexité entre les adhérents
  • Manque d'intéret pour la fidélisation
  • Retour des adhérents
  • Plus de lots
Préparation :
  • Tapis
  • Chrono
  • Trop de refus
  • Pas assez de moyen de propagation

VIII- Compétences Développées

  • Autres pistes de fidélisation
  • Expérience d'autres clients
  • Argumentation Commerciale
  • Ambiance communautaire
  • Ecoute des besoins de certains adhérents

Conclusion

Amélioration de la satisfaction client

+190

Augmentation de la motivation des adhérents

That way you’ll hold your audience’s attention.
...Even if you’ll explain it verbally
You can enter numbers like this

+ info

+ info

+ info

You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience

Renforcement du lien membres–club

Timeline

20XX

20XX

20XX

Impress

Plan

Design

20XX

20XX

Structure

Communicate

Timeline

Step 9

Step 7

Step 3

Step 5

Step 1

Step 10

Step 8

Step 6

Step 4

Step 2

20XX

Plan

Timeline

20XX

Structure

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.

20XX

Design

20XX

Communicate

+ info

20XX

Impress

Timeline

20XX

Plan

20XX

Structure

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that noone falls asleep.

20XX

Design

20XX

Communicate

20XX

Impress

20XX

Plan

20XX

Structure

Animation adds value to our content by helping us to capture attention, prioritize ideas, and make sure our audience remembers the content.

20XX

Design

20XX

Communicate

20XX

Impress

Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.

10%

Graphic + text

Use this space to briefly describe your graph and its evolution.

Graphic + text

Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.

+ info

Table + text

Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience. Knock their socks off!

Table + text

Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience. Knock their socks off!

List / Process

Synthesis and organization, the two pillars of presentation

Social beings
Narrative beings
Visual beings

We need to interact with one another. We learn in a collaborative way.

We can understand images from millions of years ago, even from other cultures.

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

3.Social beings
1.We are visual beings

We need to interact with one another. We learn in a collaborative way.

We can understand images from millions of years ago, even from other cultures.

4.Digital beings
2.Narrative beings

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

We avoid being part of the content overload in the digital world.

A great presentation ...

  • Is a suitable color for the topic
  • Shows data in graphs
  • Uses timelines to tell stories.
  • Improves communication on any topic
  • Connects with your audience...
  • And makes them a part of the message

Insert a video

Multimedia content is essential in a presentation, to really wow your audience. What’s more, this way you can summarize the content and entertain your audience.

Text + icons

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.

Generate experiences with your content

It’s got the Wow effect. Very Wow.

Measure results and experiment.

It’s ordered, hierarchical, and structured

Make sure your audience remembers the message

Activate and surprise your audience

Text + icons

Generate experienceswith your content.

Measure resultsand experiment.

It’s got the Wow effect.Very Wow.

Illustrating content is essential, especially when we include extensive, specific, and relevant information. As is the case with this creative presentation template.

Activate and surpriseyour audience.

Make sure your audience remembers the message.

Audio

If your content is interactive, it’s engaging.

It is essential to check everything thoroughly. Don’t let any typos slip through!

The tone is usually formal and the vocabulary technical, so bear this in mind when drafting.

Here you can include a relevant fact to highlight

Surprise your audience with additional info.

Embedded content

Map
Social Network
Music

Interactive question

Interactive question

Interactive question

Interactive question

A great presentation ...

Conclusions

  • Is clear and structured
  • Tells stories hierarchically
  • Connects with your audience
  • Matches the fonts to the topic
  • Includes images and entertains
  • Shows data in graphs
  • Uses timelines
  • Is animated and interactive
  • Excites the brain
  • Does not use bullet points to excess

Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting

‘Your content is good, but it’ll engage much more if it’s interactive.’

- Genially

Don’t forget to publish!

Super!

We love data

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
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  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
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  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

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Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

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Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

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Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

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Got an idea?

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