ALPHA RUNNING
01
Executive Summary
Mission: To empower runners with high- performance, sustainable gear. Problem: Current gear lacks durability or is not specialized for extreme trail running. Solution: Our propietary technology.
02
Target Audience & Niche Market.
- Target Audience: Urban millenials ( 25- 40) and Gen Z athletes who value sustainability and performance.
- Niche Market: Specialized gear for Eco- conscious Ultramarathon Runners.
- Psychographics: Consumers who prioritize ethical production and advanced moisture-wicking fabrics.
03
Business Plan
Direct-to-consumer through an e-commerce platform and selective partnerships with local running clubs.Superior craftsmanship combined with a community- driven experience.
04
Funding & Financials
Break- even Analysis: Estimated to be reached by month 18. Revenue Streams: Sales of apparel, footwear, and a premium " Running Club" subscription.
05
Expectations and Projections
Short- term ( Year 1) : Achieve 10,000 units sold and establish a strong social media presence. Long- term ( Year 3-5): Expand to international markets and achieve a 20% market share in the trail running niche.
06
Marketing & Advertising Plan
Digital Strategy: Targeted social media ads ( Instagram/ TikTok) and influencer partnerships with professional athletes. Community Engagement: Sponsoring local races and marathons to build brand " heritage". Tools: Using the Adobe Express Business Plan Template or Slidesgo Company Profile for professional visuals.
Thank you !
Alpha Runnning
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Joan Voogsgeerd
Created on February 1, 2026
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Transcript
ALPHA RUNNING
01
Executive Summary
Mission: To empower runners with high- performance, sustainable gear. Problem: Current gear lacks durability or is not specialized for extreme trail running. Solution: Our propietary technology.
02
Target Audience & Niche Market.
03
Business Plan
Direct-to-consumer through an e-commerce platform and selective partnerships with local running clubs.Superior craftsmanship combined with a community- driven experience.
04
Funding & Financials
Break- even Analysis: Estimated to be reached by month 18. Revenue Streams: Sales of apparel, footwear, and a premium " Running Club" subscription.
05
Expectations and Projections
Short- term ( Year 1) : Achieve 10,000 units sold and establish a strong social media presence. Long- term ( Year 3-5): Expand to international markets and achieve a 20% market share in the trail running niche.
06
Marketing & Advertising Plan
Digital Strategy: Targeted social media ads ( Instagram/ TikTok) and influencer partnerships with professional athletes. Community Engagement: Sponsoring local races and marathons to build brand " heritage". Tools: Using the Adobe Express Business Plan Template or Slidesgo Company Profile for professional visuals.
Thank you !
Alpha Runnning