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CLS - Amazon

Coline

Created on February 1, 2026

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Transcript

AMAZON's DIGITAL ECOSYSTEM

FTC & States v. Amazon. com, Inc. (W.D. Wash., 2023-present)

"The online retail and technology company is a monopolist that uses a set of interlocking anticompetitive and unfair strategies to illegally maintain its monopoly power"

26 September 2023: FTC Filed a lawsuit against amazon under section ii of the sherman act

MONOPOLY in 2 markets:

  • Online superstore market that serves shoppers (82% market share in 2022)
  • Market for online marketplace services purchased by sellers (71% market share in 2022)

Anti-discounting measures

Example of the Buy Box:

Self-preferencing

Conditioning Prime eligible shipping to the use of FBA service

Others

  • Degradation of customers'
experience with paid ads and adeliberate increase of junk ads
  • Costly fees charged on
sellers (up to 50% of their revenues)

Overview of the Commission actions against AMAZON

Commission accepts Amazon's commitments

Commission's Statement of Objections

17 July 2019

Opening of formal investigation by the Commission

10 november 2020
20 DECEMBER 2022
25 march 2024

Opening by the Commission of non-compliance investigation under the DMA

THANK YOU!

INDEX

Video

Text + image

Text + icons

Quote

Audio

Section

Contextualize Your Topic with a Subtitle

Embedded content

Relevant data

Interactive question

Timeline

Conclusions

Graphic + text

Closure

Table + text

List / process

YOU CAN WRITE AN AMAZING TITLE HERE

WRITE A SUBTITLE

With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be etched into your audience's memory, and even embed external content that surprises: videos, photos, audios... Whatever you want!

Contextualize Your Topic with a Subtitle

+INFO

'Your content is liked, but it engages much more ifit is interactive'

Contextualize Your Topic with a Subtitle

AUTHOR NAME

20XX

Telling stories with order and hierarchyis essential.

And leave your audience speechless.

Subtitle here

Contextualize Your Topic with a Subtitle

20XX

20XX

Icons are alwaysgood allies.

Subtitle here
SUBTÍTULO AQUÍ

Use visuals inyour presentation...

Contextualize Your Topic with a Subtitle

WRITE A SUBTITLE

Graphics are highly shareable, making them ideal for social media. And as if that weren't enough, they usually generate high-quality traffic to the content we create.

Use tablesand infographics

WRITE A SUBTITLE

Visual communication is a key tool. It is easier for us to 'read' images than to read written text. That is why disciplines like Visual Thinking facilitate visually rich note-taking through the use of images, graphs, infographics, and simple drawings.

Contextualize Your Topic with a Subtitle

+INFO

TITLE HERE

TITLE HERE

03
01
SUBTITLE HERE
SUBTITLE HERE

Social beings. We need to interact with each other. We learn collaboratively.

We are visual beings. We are able to understand images from millions of years ago, even from other cultures.

Contextualize Your Topic with a Subtitle

TITLE HERE

TITLE HERE

04
02
SUBTITLE HERE
SUBTITLE HERE

Digital beings. We avoid being part of the content saturation in the digital world.

Narrative beings. We tell thousands and thousands of stories. 2/3 of our conversations are stories.

Contextualize Your Topic with a Subtitle

+INFO

Insert a cool video for your presentation

TITLE HERE

TITLE HERE

Make your audience remember the message

Generate experiences with your content.

TITLE HERE

TITLE HERE

Has an amazing effect. Very WOW.

Activate and amaze your audience.

Contextualize Your Topic with a Subtitle

TITLE HERE

TITLE HERE

It has a WOW effect. Very WOW.

Activate and amaze your audience

Contextualize Your Topic with a Subtitle

TITLEHERE

TITLEHERE

TITLEHERE

TITLEHERE

Set up aflow throughthe content.

Define secondary messages with interactivity.

Hierarchize and givevisual weight tothe main element.

Planning the structureof your communication.

Embedded content

Map
Social Media

Contextualize Your Topic with a Subtitle

Music

Interactive question

Write an awesome subtitle

Contextualize Your Topic with a Subtitle

Contextualize Your Topic with a Subtitle

Conclusions

A great presentation...
  • Represent data with graphics
  • Use timelines
  • It is animated and interactive
  • Excites the brain
  • DO NOT exceed with bullet points
  • Is clear and structured
  • Tells stories hierarchically
  • Matches your audience
  • Adapts fonts and colors to the theme
  • Includes images and entertains

Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting

With this function...

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

XXXX

You can add additional content that excites the minds of your audience: videos, images, links, interactivity... Whatever you want!

Tip:

The emotional connection or engagement with your content increases when you manage to make your audience identify with the message you want to transmit.

Did you know that...

We retain 42% more information when the content moves? It may be the most effective resource to capture your audience's attention.

Tip:

Interactivity is the key element to capture the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.

Watch out!

In Genially we use AI (Awesome Interactivity) in all our designs, so that you level up with interactivity and turn your content into something that adds value and hooks.

Write an awesome headline

Contextualize your topic with a subtitle

What you are reading: interactivity and animation can make the most boring content become something fun. In Genially, we use AI (Awesome Interactivity) in all our designs, so that you level up with interactivity and turn your content into something that adds value and engages.When giving a presentation, there are two objectives to pursue: conveying information and avoiding yawns. To achieve this, it may be a good practice to create an outline and use words that will be etched into the brains of your audience.

With Genially templates, you can include visual resources to leave your audience in awe. You can also highlight specific phrases or data that will be engraved in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want!Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when thecontent moves.

Write an awesome headline

An awesome presentation...
  • Represent data with graphics.
  • Use timelines.
  • It is animated and interactive.
  • Excite the brain through multimedia elements.
  • DO NOT go overboard with bullet points 🙃​.
  • It is clear and structured
  • It tells stories hierarchically.
  • It matches your audience.
  • It adapts fonts and color to the theme.
  • It includes images and entertains.

With this function...

You can add additional content that excites the brain of your audience: videos, images, links, interactivity... Whatever you want!

Write an awesome headline

A great presentation...
  • Represent data with graphics.
  • Use timelines.
  • It's animated and interactive.
  • Excite the brain through multimedia elements.
  • DO NOT exceed with bullet points 🙃​.
  • It is clear and structured
  • It tells stories hierarchically.
  • It matches your audience.
  • It adapts fonts and colors to the theme.
  • It includes images and entertains.

XXXX

Did you know that... We retain 42% more information when the content is moving? It is perhaps the most effective resource to capture your audience's attention.

Tip:

Interactivity is the key element to capture the interest and attention of your audience. A genially is interactive because your audience explores and interacts with it.

Did you know that...

In Genially you will find over 1,000 templates ready to showcase your content and 100% customizable, which will help you tellyour stories?

Did you know...

We retain 42% more information when the content moves? It is perhaps the most effective resource to capture the attention of your audience.

Did you know...

In Genially you will find more than 1,000 templates ready to pour your content and 100% customizable, that will help you tell your stories.

XXXX

Warning! In Genially we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds valueand engages.