GOLD BAR
2026 Introduction to new Markets
GOLD BAR INDEX
1. LATIN MARKET
8. PARTNERSHIPS
2. NIGHTCLUB/BARS
9. MARKETING
3. FESTIVALS/EVENTS
10. BUDGET
4. WHOLESAIL/RETAIL
11. MAP
5. SPORTS
6. COUNTRY
7. WORLD CUP
LATINMARKET
LATINO MARKET
In 2025, Latinos were projected to represent approximately 40% to 41.7% of California's population, with estimates suggesting around 21 million Hispanic residents
Central and South America is experiencing significant growth driven by premiumization, with total volume projected to reach 386.83 million liters
Music, Dance, Alchohol and LuxuryThese four words are part of all of latin culture. Understanding is key for B2C. which then leads to B2B
CALIFORNIA
LATIN AMERICA
CULTURE
Latin Influence
Central and South America
Market Penetration
"LO QUE TIENES NO ES SABOR A WHISKY, ES SABOR A MI"
NIGHTCLUB & BARS
- Genially
NIGHTCLUBS AND BARS
The Bars & Nightclubs industry in California has been growing at an average annual rate of 12.8% from 2020 to 2025
The U.S. bar and nightclub industry is a multibillion-dollar sector (approx. $247.3 billion in 2021) that relies heavily on liquor sales. Revenue is primarily driven by alcoholic beverages, with beer (28.4%), wine (25.6%), and distilled spirits (21.6%) being the major segments.
BAY AREA
SoCal
Central Valley
NorCal
Info
FESTIVALS AND EVENTS
- Billboard estimates that at least 32 million Americans attend music festivals every year.
+ FESTIVALS
- Rough estimate of annual festival attendees in California (out of ~32 million U.S. total): ~3.5 – 4 million people per year.
+ WC 2026
- World Cup 2026 projected out-of-town spectators coming into California to attend games and major events is ~1M to 650,000
- People remember experiences far more vividly than traditional advertisements.
+ EVENTS
- Studies indicate that customers are more likely to return to businesses they feel connected to through social initiatives or community support, thereby establishing a sustainable customer base.
WHOLESALE & RETAIL
Make them demand us
- Build a balanced multi-channel distribution ecosystem - Reduce reliance on single retail partners - Potential partners include Total Wine, Spec’s, Binny’s, ABC Fine Wine & Spirits - Leverage premium independent bottle shops for consumer education - Identify KEY partnerships to improve and expand B2B & B2C
+ TOTAL
+ LOCAL
+ LIQUOR
Implement H2H
SPORTS
Visibility leads to Sales
Partnerships
The Worlds Sport
millions of viewers are expected in Texas and California, driven by multiple host cities and high-profile matches.
Builds trust, credibility, and brand recognition, making it easier for customers to choose known brands.
Partnerships between liquor companies and local bars for sports watch parties are highly effective
Budget + Costs
Your audience remembers the message
It’s ordered, hierarchical, and structured
Usine methods that are budget friendly but still engaging for customers.
Create unforgettable evnts that have people screaming GOLD BAR WHISKEY
Plan ahead and execute.
COUNTRY
- 45% of Americans reported listening to country music in 2023, with a significant revitalization in interest driving high festival attendance.
Whiskey remains one of the top lyrical motifs in country music, with songs like Whiskey Glasses, Whiskey on You, and Tennessee Whiskey driving most of the cultural weight in that space right now.
- Music Festivals can expose gold bar to millions of whisky lovers.- Stagecoach Draws over 200,000+ attendees, similar in scale to major top-tier music festivals.
GOALLLLLL(S)*
WORLD CUP 2026
- Utilize local watch parties to our advantage - Sacramento, Bay Area, Los Angeles, Nevada, and Texas. - Use the tournament to create new partnerships and collaborations - OR to strengthen any we already have.
PARTNERSHIPS
EXCEL WHERE BIG NAMES CANNOT COMPARE
01
02
03
Valdivia Marketing Group
Sac Republic FC
Local Bars & Clubs
MARKETING
CURATE STORIES AND EMOTIONS IN CONSUMERS
20XX
20XX
20XX
Plan
EXECUTE
Impress
20XX
20XX
EXECUTE
Communicate
MARKETING
90%
85%
Marketing influences consumer behavior by tapping into psychology, emotions, and social triggers to drive purchasing decisions
of info is received through sight
of purchases are emotional
80%
50%
of what see, we remember
of our brain processes visuals
90%
of visual information is assimilated better
80%
of what we do and see, we remember
90%
of visual information is assimilated better
Interactive visual communication improves the results of communication on any topic and in any context. Before starting to create, it’s a good idea to spend a few minutes thinking about the message behind the map.
+ info
Thanks
Local is our ally
Leverage local partnerhsips
Local partnerships can be leveraged to get our product in shelves. Retro bottle is an example of leveraging local partnership to get into Costco. Sac Republic FC could help Sales team get into local stores such as Nugget, Raileys, as well as local bars and clubs.
- BottleRock Napa Valley (May 22-24, 2026) is a premier 3-day Memorial Day weekend festival featuring major rock/pop acts, gourmet local food, and Napa Valley wine. - La Onda (returning in 2026) is a 2-day Latin music festival by the same producers, held at the same venue, showcasing Latin genres, cultural, and culinary experiences
TOTAL WINE & MORE
As of January 2026, there are 47 Total Wine & More stores in California Market Density: California has the highest number of Total Wine stores in the United States, representing approximately 16% of their total locations. Demographics: The average population per store in California is roughly 840,680 people, indicating a high concentration in, but not full coverage of, the state.
- Generate experiences with tastings.
- Curate the Wow effect. Very Wow.
- Make sure our audience remembers the brand.
BAY AREA
- Sac Republic has had one of the highest average attendance in USL since its introduction. - Sacramento is fanbase is loyal to being Local. - New 20,000 stadium expected in 2026/2027 -- This partnership can lead to new wholesale and retail accounts
- Carnaval San Francisco drew over 500,000 people in 2025 - themed pop-up bars (e.g., Gin Gardens, Winter Whiskey lounges) - Local community sponsorship of events. - Local participation in holiday and cultural events. - Hosting of private evnts at the distillery
SHOW GOLD BAR IS FOR THE PEOPLE AND NOT JUST ANOTHER BIG NAME COMPANY
Valdivia Marketing Group (VMG) is a major U.S. promoter specializing in Regional Mexican music, producing over 200 shows annually.
Northern California (Non Bay Area)
Southern California
Liquor Stores
Generate experiences at local liquor shops
- Circus Liquor N Hollwood ( 10k ig)
- Powermart Sac (11k IG)
- Broadway Liquor SF (2K on IG)
- Joy Liquors Texas (30 k IG )
- Cask & Barrel Ripon
- Create tastings and pop ups with local liquor stores. - Build partnerships with Stores with mass followings on social media. - - Get audience familiar with the product. - expand knowledge about different bottles and drinks offered.
CALIFORNIA
- Unofficial watch parties in local bars and venues can be beneficial for soft brand activation. - Millions will gather in to local pubs and restaurants to watch the World Cup.
Latin culture x Country Music is booming. - Kane Brown is a dominant force in country streaming with over 10 million monthly listeners on Spotify. - Carín León is a massive figure in regional Mexican music, boasting over 28 million monthly listeners on Spotify and over 18 million followers as of early 2026.
CENTRAL VALLEY
GOLD BAR
Salvador Santillan
Created on January 29, 2026
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Momentum: Employee Introduction Presentation
View
Momentum: Onboarding Presentation
View
Startup Presentation
View
Black and White Presentation
View
Marketing Presentation
View
Dynamic Visual Presentation
View
Corporate Christmas Presentation
Explore all templates
Transcript
GOLD BAR
2026 Introduction to new Markets
GOLD BAR INDEX
1. LATIN MARKET
8. PARTNERSHIPS
2. NIGHTCLUB/BARS
9. MARKETING
3. FESTIVALS/EVENTS
10. BUDGET
4. WHOLESAIL/RETAIL
11. MAP
5. SPORTS
6. COUNTRY
7. WORLD CUP
LATINMARKET
LATINO MARKET
In 2025, Latinos were projected to represent approximately 40% to 41.7% of California's population, with estimates suggesting around 21 million Hispanic residents
Central and South America is experiencing significant growth driven by premiumization, with total volume projected to reach 386.83 million liters
Music, Dance, Alchohol and LuxuryThese four words are part of all of latin culture. Understanding is key for B2C. which then leads to B2B
CALIFORNIA
LATIN AMERICA
CULTURE
Latin Influence
Central and South America
Market Penetration
"LO QUE TIENES NO ES SABOR A WHISKY, ES SABOR A MI"
NIGHTCLUB & BARS
- Genially
NIGHTCLUBS AND BARS
The Bars & Nightclubs industry in California has been growing at an average annual rate of 12.8% from 2020 to 2025
The U.S. bar and nightclub industry is a multibillion-dollar sector (approx. $247.3 billion in 2021) that relies heavily on liquor sales. Revenue is primarily driven by alcoholic beverages, with beer (28.4%), wine (25.6%), and distilled spirits (21.6%) being the major segments.
BAY AREA
SoCal
Central Valley
NorCal
Info
FESTIVALS AND EVENTS
- Billboard estimates that at least 32 million Americans attend music festivals every year.
+ FESTIVALS
- Rough estimate of annual festival attendees in California (out of ~32 million U.S. total): ~3.5 – 4 million people per year.
+ WC 2026
- World Cup 2026 projected out-of-town spectators coming into California to attend games and major events is ~1M to 650,000
- People remember experiences far more vividly than traditional advertisements.
+ EVENTS
- Studies indicate that customers are more likely to return to businesses they feel connected to through social initiatives or community support, thereby establishing a sustainable customer base.
WHOLESALE & RETAIL
Make them demand us
- Build a balanced multi-channel distribution ecosystem - Reduce reliance on single retail partners - Potential partners include Total Wine, Spec’s, Binny’s, ABC Fine Wine & Spirits - Leverage premium independent bottle shops for consumer education - Identify KEY partnerships to improve and expand B2B & B2C
+ TOTAL
+ LOCAL
+ LIQUOR
Implement H2H
SPORTS
Visibility leads to Sales
Partnerships
The Worlds Sport
millions of viewers are expected in Texas and California, driven by multiple host cities and high-profile matches.
Builds trust, credibility, and brand recognition, making it easier for customers to choose known brands.
Partnerships between liquor companies and local bars for sports watch parties are highly effective
Budget + Costs
Your audience remembers the message
It’s ordered, hierarchical, and structured
Usine methods that are budget friendly but still engaging for customers.
Create unforgettable evnts that have people screaming GOLD BAR WHISKEY
Plan ahead and execute.
COUNTRY
- 45% of Americans reported listening to country music in 2023, with a significant revitalization in interest driving high festival attendance.
Whiskey remains one of the top lyrical motifs in country music, with songs like Whiskey Glasses, Whiskey on You, and Tennessee Whiskey driving most of the cultural weight in that space right now.
- Music Festivals can expose gold bar to millions of whisky lovers.- Stagecoach Draws over 200,000+ attendees, similar in scale to major top-tier music festivals.
GOALLLLLL(S)*
WORLD CUP 2026
- Utilize local watch parties to our advantage - Sacramento, Bay Area, Los Angeles, Nevada, and Texas. - Use the tournament to create new partnerships and collaborations - OR to strengthen any we already have.
PARTNERSHIPS
EXCEL WHERE BIG NAMES CANNOT COMPARE
01
02
03
Valdivia Marketing Group
Sac Republic FC
Local Bars & Clubs
MARKETING
CURATE STORIES AND EMOTIONS IN CONSUMERS
20XX
20XX
20XX
Plan
EXECUTE
Impress
20XX
20XX
EXECUTE
Communicate
MARKETING
90%
85%
Marketing influences consumer behavior by tapping into psychology, emotions, and social triggers to drive purchasing decisions
of info is received through sight
of purchases are emotional
80%
50%
of what see, we remember
of our brain processes visuals
90%
of visual information is assimilated better
80%
of what we do and see, we remember
90%
of visual information is assimilated better
Interactive visual communication improves the results of communication on any topic and in any context. Before starting to create, it’s a good idea to spend a few minutes thinking about the message behind the map.
+ info
Thanks
Local is our ally
Leverage local partnerhsips
Local partnerships can be leveraged to get our product in shelves. Retro bottle is an example of leveraging local partnership to get into Costco. Sac Republic FC could help Sales team get into local stores such as Nugget, Raileys, as well as local bars and clubs.
- BottleRock Napa Valley (May 22-24, 2026) is a premier 3-day Memorial Day weekend festival featuring major rock/pop acts, gourmet local food, and Napa Valley wine. - La Onda (returning in 2026) is a 2-day Latin music festival by the same producers, held at the same venue, showcasing Latin genres, cultural, and culinary experiences
TOTAL WINE & MORE
As of January 2026, there are 47 Total Wine & More stores in California Market Density: California has the highest number of Total Wine stores in the United States, representing approximately 16% of their total locations. Demographics: The average population per store in California is roughly 840,680 people, indicating a high concentration in, but not full coverage of, the state.
BAY AREA
- Sac Republic has had one of the highest average attendance in USL since its introduction. - Sacramento is fanbase is loyal to being Local. - New 20,000 stadium expected in 2026/2027 -- This partnership can lead to new wholesale and retail accounts
- Carnaval San Francisco drew over 500,000 people in 2025 - themed pop-up bars (e.g., Gin Gardens, Winter Whiskey lounges) - Local community sponsorship of events. - Local participation in holiday and cultural events. - Hosting of private evnts at the distillery
SHOW GOLD BAR IS FOR THE PEOPLE AND NOT JUST ANOTHER BIG NAME COMPANY
Valdivia Marketing Group (VMG) is a major U.S. promoter specializing in Regional Mexican music, producing over 200 shows annually.
Northern California (Non Bay Area)
Southern California
Liquor Stores
Generate experiences at local liquor shops
- Create tastings and pop ups with local liquor stores. - Build partnerships with Stores with mass followings on social media. - - Get audience familiar with the product. - expand knowledge about different bottles and drinks offered.
CALIFORNIA
- Unofficial watch parties in local bars and venues can be beneficial for soft brand activation. - Millions will gather in to local pubs and restaurants to watch the World Cup.
Latin culture x Country Music is booming. - Kane Brown is a dominant force in country streaming with over 10 million monthly listeners on Spotify. - Carín León is a massive figure in regional Mexican music, boasting over 28 million monthly listeners on Spotify and over 18 million followers as of early 2026.
CENTRAL VALLEY