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Workbook 1B: Chapter 2 Activity 2

Linda Kaiser

Created on January 28, 2026

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Transcript

Persona-Based Strategy Decisions

You are redesigning a compliance course for a mixed audience: experienced in-office employees and newer remote hires. Leadership wants a single course that works for both groups.

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Audience analysis is only valuable when it changes your design choices. Personas should lead directly to strategies that reduce barriers and support real performance.