Dublin Samaritans urgently needed new listening volunteers to offset volunteer churn and keep 24/7 support for callers going
Being branded as merely a hookup app and with revenue in decline, Tinder needed to reclaim relevance with Gen-Z women
How can EGBANK be the first bank to win the trust of freelancers, recruiting them as long-term customers?
CHALLENGE
Reposition a hookup as one way to an aspirational romantic connection.
Point out the potential Samaritan in people who listen to podcast & storytelling nights, by creating a media moment - 26 minutes in.
Champion freelancers – validate them as vital.
INSIGHT
Not everyone feels willing or able to sit down and listen intently...
Gen-Z are open to a one-night stand, but need hope that it could lead to a longer stand.
Freelancers are underestimated and marginalized, dismissed as less reliable...
IDEA
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor
2
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Transcript
Dublin Samaritans urgently needed new listening volunteers to offset volunteer churn and keep 24/7 support for callers going
Being branded as merely a hookup app and with revenue in decline, Tinder needed to reclaim relevance with Gen-Z women
How can EGBANK be the first bank to win the trust of freelancers, recruiting them as long-term customers?
CHALLENGE
Reposition a hookup as one way to an aspirational romantic connection.
Point out the potential Samaritan in people who listen to podcast & storytelling nights, by creating a media moment - 26 minutes in.
Champion freelancers – validate them as vital.
INSIGHT
Not everyone feels willing or able to sit down and listen intently...
Gen-Z are open to a one-night stand, but need hope that it could lead to a longer stand.
Freelancers are underestimated and marginalized, dismissed as less reliable...
IDEA
¿Consectetur adipiscing elit?
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor