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Created on January 28, 2026

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Transcript

Dublin Samaritans urgently needed new listening volunteers to offset volunteer churn and keep 24/7 support for callers going

Being branded as merely a hookup app and with revenue in decline, Tinder needed to reclaim relevance with Gen-Z women

How can EGBANK be the first bank to win the trust of freelancers, recruiting them as long-term customers?

CHALLENGE

Reposition a hookup as one way to an aspirational romantic connection.

Point out the potential Samaritan in people who listen to podcast & storytelling nights, by creating a media moment - 26 minutes in.

Champion freelancers – validate them as vital.

INSIGHT

Not everyone feels willing or able to sit down and listen intently...

Gen-Z are open to a one-night stand, but need hope that it could lead to a longer stand.

Freelancers are underestimated and marginalized, dismissed as less reliable...

IDEA

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