Quick Questions
Types of Planning
Start
Quick Questions
A. Operational
Question 1/3
Nike’s senior executives decide that over the next five years, the company will expand its presence in South America by opening new stores in major Brazilian cities. This is an example of what type of planning?
B. Strategic
C. Tactical
Strategic planning sets the long-term direction for the entire organization. It’s done by top-level managers and often looks several years ahead. These plans define big-picture goals—such as expanding into new markets, launching new product lines, or reshaping company strategy to stay competitive To review, see:
- 5.4 Trends in Ethics and Corporate Social Responsibility
Question 1 Feedback:
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Quick Questions
A. Operational
Question 2/3
A regional marketing manager in Brazil creates a one-year plan to increase brand awareness by 15% through targeted social media campaigns. This is an example of what type of planning?
B. Strategic
C. Tactical
Tactical planning translates broad strategic goals into specific, short- to mid-term actions for departments or divisions. Managers at this level focus on how their unit will help achieve the company’s strategic objectives, usually over a one- to two-year period. To review, see:
- 5.4 Trends in Ethics and Corporate Social Responsibility
Question 2 Feedback:
Back
Next
Quick Questions
A. Operational
Question 3/3
A store manager schedules employees for next week’s shifts and decides how much inventory to order for the month. This is an example of what type of planning?
B. Strategic
C. Tactical
Operational planning focuses on the day-to-day activities needed to keep the organization running smoothly. These short-term plans guide employees’ immediate tasks—like scheduling, budgeting, or managing inventory—and ensure that tactical and strategic plans are successfully implemented. To review, see:
- 5.4 Trends in Ethics and Corporate Social Responsibility
Question 3 Feedback:
Back
Next
Great Work!
All instructional content, including AI-assisted adaptations and custom interactive learning activities created on Genially is licensed by Saylor Academy under the 'Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) license. All Genially proprietary elements such as templates, themes, built-in assets, stock media, and other “Genially Content” remain subject to Genially's Terms of Service and are not covered by this Creative Commons license. These elements must remain embedded in the course and cannot be reused or redistributed independently.
Try Again!
This answer is incorrect. Strategic planning involves top-level, long-term goals and directions for the entire company, not daily store management decisions. Click the "X" button in the upper righthand corner to go back to the question and try again!
Try Again!
Tactical planning translates strategic goals into mid-range, department-level actions (usually 1–2 years). This scenario goes beyond departmental planning. Click the "X" button in the upper righthand corner to go back to the question and try again!
Try Again!
This answer is incorrect. Tactical planning focuses on departmental or mid-level plans that span months or a year, not weekly scheduling. Click the "X" button in the upper righthand corner to go back to the question and try again!
Correct!
Strategic planning focuses on long-term, organization-wide goals set by top management—like expanding into new international markets over several years. Click the "Next" button below to go back to the next question!
Next
Try Again!
This answer is incorrect. Operational planning deals with short-term, day-to-day activities such as scheduling, budgeting, or production tasks—not long-term goals. Click the "X" button in the upper righthand corner to go back to the question and try again!
Try Again!
This answer is incorrect. Strategic planning is organization-wide and long-term (often 3–5 years), not limited to one department or region. Click the "X" button in the upper righthand corner to go back to the question and try again!
Correct!
Operational planning deals with the day-to-day or short-term decisions that keep the organization running efficiently. Click the "Next" button below to go back to the next question!
Next
Correct!
Tactical planning turns broad strategic goals into specific, shorter-term departmental actions. The one-year marketing plan supports the company’s larger strategy. Click the "Next" button below to go back to the next question!
Next
Try Again!
Operational planning focuses on short-term, routine tasks (like scheduling posts or managing daily budgets), not on setting one-year marketing goals. Click the "X" button in the upper righthand corner to go back to the question and try again!
(5.4) Practice: Quick Questions - Types of Planning
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Transcript
Quick Questions
Types of Planning
Start
Quick Questions
A. Operational
Question 1/3
Nike’s senior executives decide that over the next five years, the company will expand its presence in South America by opening new stores in major Brazilian cities. This is an example of what type of planning?
B. Strategic
C. Tactical
Strategic planning sets the long-term direction for the entire organization. It’s done by top-level managers and often looks several years ahead. These plans define big-picture goals—such as expanding into new markets, launching new product lines, or reshaping company strategy to stay competitive To review, see:
Question 1 Feedback:
Back
Next
Quick Questions
A. Operational
Question 2/3
A regional marketing manager in Brazil creates a one-year plan to increase brand awareness by 15% through targeted social media campaigns. This is an example of what type of planning?
B. Strategic
C. Tactical
Tactical planning translates broad strategic goals into specific, short- to mid-term actions for departments or divisions. Managers at this level focus on how their unit will help achieve the company’s strategic objectives, usually over a one- to two-year period. To review, see:
Question 2 Feedback:
Back
Next
Quick Questions
A. Operational
Question 3/3
A store manager schedules employees for next week’s shifts and decides how much inventory to order for the month. This is an example of what type of planning?
B. Strategic
C. Tactical
Operational planning focuses on the day-to-day activities needed to keep the organization running smoothly. These short-term plans guide employees’ immediate tasks—like scheduling, budgeting, or managing inventory—and ensure that tactical and strategic plans are successfully implemented. To review, see:
Question 3 Feedback:
Back
Next
Great Work!
All instructional content, including AI-assisted adaptations and custom interactive learning activities created on Genially is licensed by Saylor Academy under the 'Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) license. All Genially proprietary elements such as templates, themes, built-in assets, stock media, and other “Genially Content” remain subject to Genially's Terms of Service and are not covered by this Creative Commons license. These elements must remain embedded in the course and cannot be reused or redistributed independently.
Try Again!
This answer is incorrect. Strategic planning involves top-level, long-term goals and directions for the entire company, not daily store management decisions. Click the "X" button in the upper righthand corner to go back to the question and try again!
Try Again!
Tactical planning translates strategic goals into mid-range, department-level actions (usually 1–2 years). This scenario goes beyond departmental planning. Click the "X" button in the upper righthand corner to go back to the question and try again!
Try Again!
This answer is incorrect. Tactical planning focuses on departmental or mid-level plans that span months or a year, not weekly scheduling. Click the "X" button in the upper righthand corner to go back to the question and try again!
Correct!
Strategic planning focuses on long-term, organization-wide goals set by top management—like expanding into new international markets over several years. Click the "Next" button below to go back to the next question!
Next
Try Again!
This answer is incorrect. Operational planning deals with short-term, day-to-day activities such as scheduling, budgeting, or production tasks—not long-term goals. Click the "X" button in the upper righthand corner to go back to the question and try again!
Try Again!
This answer is incorrect. Strategic planning is organization-wide and long-term (often 3–5 years), not limited to one department or region. Click the "X" button in the upper righthand corner to go back to the question and try again!
Correct!
Operational planning deals with the day-to-day or short-term decisions that keep the organization running efficiently. Click the "Next" button below to go back to the next question!
Next
Correct!
Tactical planning turns broad strategic goals into specific, shorter-term departmental actions. The one-year marketing plan supports the company’s larger strategy. Click the "Next" button below to go back to the next question!
Next
Try Again!
Operational planning focuses on short-term, routine tasks (like scheduling posts or managing daily budgets), not on setting one-year marketing goals. Click the "X" button in the upper righthand corner to go back to the question and try again!