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Negociation and Customer Relationship

Frédéric Mattana

Created on January 26, 2026

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Negociation and Customer Relationship

Warm-up "Guess the Job"

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Purchasing Manager | Sales Representative | Account Manager | Customer Service Agent | Key Account Manager | Business Developer | Product Manager | Logistics Coordinator | Marketing Assistant | Export Sales Manager

prospecting | closing | objection | lead | follow-up | turnover | discount | CRM |Manage

"Negotiation Words"

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"Negotiation Words"

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"Negotiation Words"

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"Negotiation Words"

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"Negotiation Words"

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"Negotiation Words"

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"Negotiation Words"

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"Negotiation Words"

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"Negotiation Words"

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"Negotiation Words"

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Speed Dating Négociation

Préparation (5 min) :

Déroulé:Binômes face à face (chaise dos à dos). Tour 1: Élève A = client mécontent → Élève B = commercial (doit utiliser 3 phrases). Tour 2 : Ils inversent. Tour 3 : Nouveaux binômes, négocier un prix (produit fictif : laptop 800€).

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Speed Dating Négociation

1. "What exactly are you looking for today?" (Discovery) 2. "I understand your point, but..." (Objection) 3. "We could offer you a special discount if..." (Concession) 4. "Unfortunately, that's our best price." (Refusal) 5. "So, shall we confirm this agreement?" (Closing) 6. "Thank you for your time today." (Rapport)

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Complaint Handling Challenge

Objectif : Gestion réclamations clients.

Déroulé : Équipes de 3–4 Préparer réponse anglaise (1 excuse + 1 solution). Chaque équipe présente (1 min) → classe vote "meilleure réponse".

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Complaint Handling Challenge

Objectif : Gestion réclamations clients.

"I'm really sorry for the inconvenience." "We will send you a replacement immediately." " We offer you a 10% discount on your next order.

Scénario 1 : Customer: “My order arrived damaged and 3 days late!” → Solutions possibles : refund / replacement / discount / apology Scénario 2 : Customer: “Your sales rep was very rude on the phone.” → Solutions : apology / manager intervention / compensation Scénario 3 : Customer: “The price is 20% higher than your website.” → Solutions : price match / explanation / discount

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Pitch Battle Objectif : Argumentation commerciale.

Règles simples :Produit fictif : "SmartOffice Pro" (logiciel CRM). Prix de base : 500€/an. Chaque équipe a 2 min pour vendre à une équipe (le client "difficile"). Critères : 3 arguments + 1 concession + closing. Arguments à suggérer :

Easy to use | Saves time | Improves sales | Mobile app | 24/7 support

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Human Bingo "Sales Phrases" Objectif : Révision phrases clés:

Trouvez des élèves qui savent faire une phrase anglaise avec chaque mot.

Thank you!

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Fiches métiers à connaître

1. PURCHASING MANAGER

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Definition: Buys products/services for the company from suppliers. Key missions: Study prices and quality Negotiate with suppliers Manage stocks and deliveries Example sentence: "The Purchasing Manager negotiates better prices with suppliers." French: Acheteur / Responsable Achats

2. SALES REPRESENTATIVE

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Definition: Sells daily (prospecting + small sales).Key missions: Call prospects (cold calling) Product demonstrations Close quick sales Example sentence: "Sales Representatives do cold calling every day." French: Représentant des ventes

3. ACCOUNT MANAGER

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Definition: Manages medium clients (daily loyalty).Key missions: Follow client orders Solve after-sales problems Upsell (additional sales) Example sentence: "Account Managers follow up with regular customers." French: Chargé de clientèle