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Digital Media GUIDE

Flavia Fatuzzo

Created on January 26, 2026

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Transcript

Digital Media GUIDE

This tool will help organisations build or improve their website, as well as their social media platforms with some specific guidelines around multimedia components

START

oBJECTIVES

Master social media, content creation, and digital storytelling to amplify your mission.

SOCIAL MEDIA STRATEGY

Build a strong social media presence that connects with your audience and drives engagement for your cause.

Measure results and experiment.

Generate experiences with your content.

Tips

MARKET

85%

90%

of purchases are emotional. The passion provoked by storytelling is our ally to influence the audience's buying decisions.

We process 80% of the information we absorb through sight. Tell stories with graphics!

80%

50%

We remember what we do and see. People also remember 10% of what they hear, 20% of what they read. Create content with interactivity!

80% of our brain is involved in processing visual stimuli.

BLOG/WEB

TOPICS

You can add interactivity to your timeline.

Also, animations to make it fun.

It is essential to make the relevant checks. Make sure there are no typos!

The tone is usually formal and the vocabulary technical, so keep that in mind when writing.

The important thing is that everything aligns with the topic.

And that you leave your audience amazed.

It is essential to make the relevant checks. Make sure there are no typos!

The tone is usually formal and the vocabulary technical, so keep that in mind when writing.

DATA

Graphs are highly shareable, making them ideal for social media, and, to top it off, they tend to generate quality traffic to the content we create.

44%

56%

PRESS

Here you can add a highlighted title

Here you can add a highlighted title

Here you can add a highlighted title

Here you can add a highlighted title

Here you can add a highlighted title

Here you can add a highlighted title

TEAM

First Name Last Name

First Name Last Name

First Name Last Name

First Name Last Name

Subtitle here
Subtitle here
Subtitle here
Subtitle here

CONTACT

Company Name

111222333

name@mail.com

Write a great address. The street, its number, a postal code… You know!

Mission

Visual content is a cross-cultural, universal language, and digital media puts us in contact with each other across boarders.

Tips for Social Media

A grassroot social media strategy isn’t really that different from a for-profit social media strategy. First, you have to identify your audience— think about ages, interests, genders, and nationalities. Social media analytics tools can help you see who’s already following and engaging with your content.