Greenwashing: Innocent
Summary
Presentation
Commitment
Greenwashing
1/ Presentation
-Create in 1999 -Product : Smoothies and fruit juice -In 2013, Coca cola buy the company
innocent
2/ Commitment
-Label B corp: certified for is ecological impact -10% of the profit is for some associations -Carbon neutral production plant
innocent
3/ Greenwashing
-Ad ban in UK for exaggerating the positive impact of its plastic bottles on the environment -Environmental message but from a leader of plastic pollution
innocent
Thank you for listening me !
By Hoareau Lorenzo
Greenwashing: Innocent
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Created on January 25, 2026
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Transcript
Greenwashing: Innocent
Summary
Presentation
Commitment
Greenwashing
1/ Presentation
-Create in 1999 -Product : Smoothies and fruit juice -In 2013, Coca cola buy the company
innocent
2/ Commitment
-Label B corp: certified for is ecological impact -10% of the profit is for some associations -Carbon neutral production plant
innocent
3/ Greenwashing
-Ad ban in UK for exaggerating the positive impact of its plastic bottles on the environment -Environmental message but from a leader of plastic pollution
innocent
Thank you for listening me !
By Hoareau Lorenzo