Land off School Close / Elstub Lane, Cam
Public Consultation
Tell Us About You
This survey will be open for four weeks, closing on the 23rd of March 2026
Tell Us About You
This survey will be open for six weeks, closing on the 15th of February 2026
Planning Process
Meet The Team
Local Amenities
Constraints and Opportunities
Access & Movement
Landscape Design
Masterplan
Planning
Application Process
Land Promotion
Past Proposals
Design Developed
Design Process
Public Consultation
What is this Consultation For?
Outline Application
What is an Outline Application?
Land Sold
What happens once an application is approved?
Meet the Team
OG Group is a land promotion business built on honesty, integrity, and trust, delivering responsive, bespoke services tailored to each project. Our experienced team and trusted professional network identify and realise valuable opportunities, always focused on outstanding value and results.
Planning
OG Planning
Design
OG Design
Drainage & Flooding
OG Consulting Engineers
Public Consultation
Glide
GE Consulting
Ecology & Arboriculture
Landscape & LVIA
Blade
Transport
Cole Easdon
Ruddlesden Geotechnical
Ground Investigation
Archaeology and Heritage
Landgage
Geophysical Survey
Cura Terrae
The Site
Local Amenities
Cam is a lively town characterised by a strong community spirit and a variety of local amenities, making it a desirable place to settle. Residents have convenient access to schools, shops, cafes, and the stunning countryside, ideal for walking and outdoor pursuits. The town is well-connected to nearby towns and cities through the Cam & Dursley Train station and the M5 motorway. This mix of accessibility, a communal atmosphere, and natural beauty makes Cam an ideal location for well-planned new developments that can enhance and complement the area's existing character.
The Site
Local Amenities
5 Minute Walk
10 Minute Walk
15 Minute Walk
Supermarkets
Walking Distances
Restaurants & Cafés
Schools
Views of Site
Medical Centre
Tell Us About Cam
The Site
Local Amenities
The Site
Constraints and Opportunities
The site is a gently sloping field that rises to the west, offering opportunities for an integrated layout that showcases views of nearby landmarks such as Coaley Peak, Cam Long Down, and Cam Peak. It is naturally bordered by mature trees and hedgerows, which provide privacy and support local wildlife and green spaces. There are no flood risks, and a school within walking distance offers easy access to essential local services for new residents. Overall, the combination of scenic views, attractive landscape and close community amenities makes this a desirable and sustainable spot for careful new development.
The Site
Constraints and Opportunities
Severn Plain
Coaley Peak
Cam Long Down
Cam Peak
Stinchcombe Hill
Cam Neighborhood Development Plan - View 3
School
Topography
Existing Trees
Flooding
Views
Listed Buildings
Tell Us About Cam's Housing
The Site
Constraints and Opportunities
The Site
Access and Movement
The site will be accessed from School Close, with an emergency access point via Elstub Lane. Existing walking routes will be improved, linking to the public footpath network and promoting active travel. The local bus services provide access to nearby towns, and Cam & Dursley station, over 2 miles away, offers rail links on the Bristol-Gloucester line. The site also has quick access to the M5 for broader motorway connectivity.
The Site
Access and Movement
5 Minute Walk
Walking Radius
Existing Footpaths
Proposed Footpaths
Bus Stops
Site Access
Tell Us About Cam's Infrastructure
The Site
Access and Movement
Masterplan
Landscape
The layout is carefully designed to respect the landscape, with building groups positioned to preserve key view corridors toward the lower land in the north and the Cotswolds escarpment to the east, including views of Coaley Peak, Cam Long Down, and Cam Peak. Streets follow the natural landform and are set back from existing trees and hedgerows to minimise visual impact. The varied building heights of 1, 2, and 2.5 storeys help create a balanced and appealing skyline that mirrors the surrounding area. Enhanced landscaping, featuring native trees, scrub, and species-rich hedgerows, strengthens the site boundaries, boosts biodiversity, and provides a softer, more natural edge to the development, along with an improved walking route along Elstub Lane.
Masterplan
Landscape
Bat Corridors
Amenity Space
Area for BNG
Cam Long View - Section
Green Corridor
Viewing Platform
Cam Development View 3 - Section
Review Our Landscape Scheme
Masterplan
Landscape
Masterplan
The Proposal
The masterplan proposes up to 120 new homes, with 30% designated as affordable, thoughtfully designed to blend into the hillside and preserve the stunning views of Coaley Peak, Cam Long Down, Cam Peak, Stinchcombe Hill, and the Severn Plain. Large areas of the site are dedicated to public open space and biodiversity, including wildlife and bat-friendly corridors to protect and enhance local wildlife. A network of walking and cycle routes will improve accessibility, connect to existing footpaths, and encourage healthy, active travel. The development balances a vibrant new community with careful stewardship of the landscape, creating a desirable, sustainable place for both current residents and future homeowners to enjoy.
Masterplan
The Proposal
Review Our Masterplan
Masterplan
The Proposal
Thank you For Your Feedback
We appreciate you taking the time to share your thoughts with us. We value your feedback on this proposal, and your input will play a crucial role in shaping our planning application.
Designed and produced by Glide
Contact Us
If you have any further questions about the project, please contact us via the message box below.
Illustrative Visual
Viewing Platform
Existing Site
Western View of Site
Existing Site
Western View of Site
We want to hear your thoughts on our initial design for the site. Your feedback will help us shape a development that works for the community. Here’s how you can get involved and what we’re looking for:
Paths & Connectivity –Have we done enough to link the site to parks or other local destinations to make walking easier and more direct?
Views & Green Spaces – Are there particular views we should protect or areas where we could add more planting and greenery?
Community Needs – Could the design better connect with existing streets, local amenities, and daily routines?
Your Ideas – Explore the design on our website and leave your comments in the “Have Your Say” section at the end.
Important to know:This website is designed to gather feedback from the local community, helping designers improve the layout and look at additional community benefits (where possible) before submitting an outline planning application.
There will be a further opportunity for you to comment on the proposals during the formal planning application process.
We need your input to create a design that reflects the community and highlights what people love about Cam. By collaborating now, we can seek to develop a design that retains the area's cherished features as much as possible.
Existing Site
Northern View of Site
The First Step in Planning – An outline planning application is the first stage in getting permission to develop a site. It focuses on the overall idea rather than every detail and will ask Somerset Council to agree in principle that the land can be built on.
Big Picture Approval – At this stage, the application displays key elements, including the potential site layout, the location of roads/footpaths, the general position and height of buildings, and the intended use of the land (e.g. homes, green spaces, play spaces). Detailed house designs, materials, and landscaping details are not submitted at this stage.
Details Come Later –After outline approval, the developer must submit a “reserved matters” application (RMA). This is where full details are provided, including building designs, materials, landscaping, parking, and other specifics. Only once these are approved can construction begin.
Community Input Matters – Outline applications provide local residents andkey stakeholders with the opportunity to comment on the overall vision for the site. This is your opportunity to shape aspects such as the location of green spaces, footpaths, and connections to local amenities.
What Approval Means –If the outline application is approved, it confirms that development is acceptable in principle. It does not mean construction starts immediately, but it provides a clear framework for the detailed designs to follow.
Illustrative Visual
Southern View of Site
Once outline planning permission is granted, Rubix Land will sell the site to a housing developer. The developer will then use the approved outline plans to prepare the RMA, which finalises the detailed aspects of the development. After the council approves the RMA, the developer can begin construction, ensuring that the development aligns with both the approved vision and local requirements.
OG Group entered into a promotion agreement with the landowner and Stonewater in 2025. Since then, OG Group has undertaken promotion of the site for residential development; this has included a pre-application advice submission to Stroud District Council.
Illustrative Visual
Northern View of Site
Existing Site
Western View of Site
Expert Surveys & Assessments – Specialists (including ecologists, arboriculturists, landscape architects, and planners) have carried out surveys to evaluate wildlife habitats, mature trees/hedgerows, landscape features, soil conditions, and other environmental features to assess which areas of the site are most suitable for development and those areas to be left undeveloped.
Identify Constraints – Further specialists were then brought in to assess key factors such as slopes, drainage, flooding risk, power lines, and access points to further define areas suitable or unsuitable for development.
Opportunities Mapping – Taking the above information into account, initial masterplanning has been undertaken to identify where new homes, roads, green spaces, and community facilities could be placed to maximise usability, retain important views, and maximise connectivity while seeking to enhance the natural environment.
Enhance and Protect Nature – Existing trees and hedgerows have been retained where possible, with additional native planting, wildlife corridors, and biodiversity net gain (BNG) measures included to improve ecological value.
Masterplan & Layout Design – An illustrative housing layout has been created, ensuring buildings are sensitively positioned, building heights are appropriate, and green corridors, public open spaces, and walking routes are integrated.
Illustrative Visual
Cam Neighborhood Development Plan - View 3
Illustrative Visual
Aerial View
Cam, Mobile
Abi
Created on January 23, 2026
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Transcript
Land off School Close / Elstub Lane, Cam
Public Consultation
Tell Us About You
This survey will be open for four weeks, closing on the 23rd of March 2026
Tell Us About You
This survey will be open for six weeks, closing on the 15th of February 2026
Planning Process
Meet The Team
Local Amenities
Constraints and Opportunities
Access & Movement
Landscape Design
Masterplan
Planning
Application Process
Land Promotion
Past Proposals
Design Developed
Design Process
Public Consultation
What is this Consultation For?
Outline Application
What is an Outline Application?
Land Sold
What happens once an application is approved?
Meet the Team
OG Group is a land promotion business built on honesty, integrity, and trust, delivering responsive, bespoke services tailored to each project. Our experienced team and trusted professional network identify and realise valuable opportunities, always focused on outstanding value and results.
Planning
OG Planning
Design
OG Design
Drainage & Flooding
OG Consulting Engineers
Public Consultation
Glide
GE Consulting
Ecology & Arboriculture
Landscape & LVIA
Blade
Transport
Cole Easdon
Ruddlesden Geotechnical
Ground Investigation
Archaeology and Heritage
Landgage
Geophysical Survey
Cura Terrae
The Site
Local Amenities
Cam is a lively town characterised by a strong community spirit and a variety of local amenities, making it a desirable place to settle. Residents have convenient access to schools, shops, cafes, and the stunning countryside, ideal for walking and outdoor pursuits. The town is well-connected to nearby towns and cities through the Cam & Dursley Train station and the M5 motorway. This mix of accessibility, a communal atmosphere, and natural beauty makes Cam an ideal location for well-planned new developments that can enhance and complement the area's existing character.
The Site
Local Amenities
5 Minute Walk
10 Minute Walk
15 Minute Walk
Supermarkets
Walking Distances
Restaurants & Cafés
Schools
Views of Site
Medical Centre
Tell Us About Cam
The Site
Local Amenities
The Site
Constraints and Opportunities
The site is a gently sloping field that rises to the west, offering opportunities for an integrated layout that showcases views of nearby landmarks such as Coaley Peak, Cam Long Down, and Cam Peak. It is naturally bordered by mature trees and hedgerows, which provide privacy and support local wildlife and green spaces. There are no flood risks, and a school within walking distance offers easy access to essential local services for new residents. Overall, the combination of scenic views, attractive landscape and close community amenities makes this a desirable and sustainable spot for careful new development.
The Site
Constraints and Opportunities
Severn Plain
Coaley Peak
Cam Long Down
Cam Peak
Stinchcombe Hill
Cam Neighborhood Development Plan - View 3
School
Topography
Existing Trees
Flooding
Views
Listed Buildings
Tell Us About Cam's Housing
The Site
Constraints and Opportunities
The Site
Access and Movement
The site will be accessed from School Close, with an emergency access point via Elstub Lane. Existing walking routes will be improved, linking to the public footpath network and promoting active travel. The local bus services provide access to nearby towns, and Cam & Dursley station, over 2 miles away, offers rail links on the Bristol-Gloucester line. The site also has quick access to the M5 for broader motorway connectivity.
The Site
Access and Movement
5 Minute Walk
Walking Radius
Existing Footpaths
Proposed Footpaths
Bus Stops
Site Access
Tell Us About Cam's Infrastructure
The Site
Access and Movement
Masterplan
Landscape
The layout is carefully designed to respect the landscape, with building groups positioned to preserve key view corridors toward the lower land in the north and the Cotswolds escarpment to the east, including views of Coaley Peak, Cam Long Down, and Cam Peak. Streets follow the natural landform and are set back from existing trees and hedgerows to minimise visual impact. The varied building heights of 1, 2, and 2.5 storeys help create a balanced and appealing skyline that mirrors the surrounding area. Enhanced landscaping, featuring native trees, scrub, and species-rich hedgerows, strengthens the site boundaries, boosts biodiversity, and provides a softer, more natural edge to the development, along with an improved walking route along Elstub Lane.
Masterplan
Landscape
Bat Corridors
Amenity Space
Area for BNG
Cam Long View - Section
Green Corridor
Viewing Platform
Cam Development View 3 - Section
Review Our Landscape Scheme
Masterplan
Landscape
Masterplan
The Proposal
The masterplan proposes up to 120 new homes, with 30% designated as affordable, thoughtfully designed to blend into the hillside and preserve the stunning views of Coaley Peak, Cam Long Down, Cam Peak, Stinchcombe Hill, and the Severn Plain. Large areas of the site are dedicated to public open space and biodiversity, including wildlife and bat-friendly corridors to protect and enhance local wildlife. A network of walking and cycle routes will improve accessibility, connect to existing footpaths, and encourage healthy, active travel. The development balances a vibrant new community with careful stewardship of the landscape, creating a desirable, sustainable place for both current residents and future homeowners to enjoy.
Masterplan
The Proposal
Review Our Masterplan
Masterplan
The Proposal
Thank you For Your Feedback
We appreciate you taking the time to share your thoughts with us. We value your feedback on this proposal, and your input will play a crucial role in shaping our planning application.
Designed and produced by Glide
Contact Us
If you have any further questions about the project, please contact us via the message box below.
Illustrative Visual
Viewing Platform
Existing Site
Western View of Site
Existing Site
Western View of Site
We want to hear your thoughts on our initial design for the site. Your feedback will help us shape a development that works for the community. Here’s how you can get involved and what we’re looking for:
Paths & Connectivity –Have we done enough to link the site to parks or other local destinations to make walking easier and more direct?
Views & Green Spaces – Are there particular views we should protect or areas where we could add more planting and greenery?
Community Needs – Could the design better connect with existing streets, local amenities, and daily routines?
Your Ideas – Explore the design on our website and leave your comments in the “Have Your Say” section at the end.
Important to know:This website is designed to gather feedback from the local community, helping designers improve the layout and look at additional community benefits (where possible) before submitting an outline planning application. There will be a further opportunity for you to comment on the proposals during the formal planning application process. We need your input to create a design that reflects the community and highlights what people love about Cam. By collaborating now, we can seek to develop a design that retains the area's cherished features as much as possible.
Existing Site
Northern View of Site
The First Step in Planning – An outline planning application is the first stage in getting permission to develop a site. It focuses on the overall idea rather than every detail and will ask Somerset Council to agree in principle that the land can be built on.
Big Picture Approval – At this stage, the application displays key elements, including the potential site layout, the location of roads/footpaths, the general position and height of buildings, and the intended use of the land (e.g. homes, green spaces, play spaces). Detailed house designs, materials, and landscaping details are not submitted at this stage.
Details Come Later –After outline approval, the developer must submit a “reserved matters” application (RMA). This is where full details are provided, including building designs, materials, landscaping, parking, and other specifics. Only once these are approved can construction begin.
Community Input Matters – Outline applications provide local residents andkey stakeholders with the opportunity to comment on the overall vision for the site. This is your opportunity to shape aspects such as the location of green spaces, footpaths, and connections to local amenities.
What Approval Means –If the outline application is approved, it confirms that development is acceptable in principle. It does not mean construction starts immediately, but it provides a clear framework for the detailed designs to follow.
Illustrative Visual
Southern View of Site
Once outline planning permission is granted, Rubix Land will sell the site to a housing developer. The developer will then use the approved outline plans to prepare the RMA, which finalises the detailed aspects of the development. After the council approves the RMA, the developer can begin construction, ensuring that the development aligns with both the approved vision and local requirements.
OG Group entered into a promotion agreement with the landowner and Stonewater in 2025. Since then, OG Group has undertaken promotion of the site for residential development; this has included a pre-application advice submission to Stroud District Council.
Illustrative Visual
Northern View of Site
Existing Site
Western View of Site
Expert Surveys & Assessments – Specialists (including ecologists, arboriculturists, landscape architects, and planners) have carried out surveys to evaluate wildlife habitats, mature trees/hedgerows, landscape features, soil conditions, and other environmental features to assess which areas of the site are most suitable for development and those areas to be left undeveloped.
Identify Constraints – Further specialists were then brought in to assess key factors such as slopes, drainage, flooding risk, power lines, and access points to further define areas suitable or unsuitable for development.
Opportunities Mapping – Taking the above information into account, initial masterplanning has been undertaken to identify where new homes, roads, green spaces, and community facilities could be placed to maximise usability, retain important views, and maximise connectivity while seeking to enhance the natural environment.
Enhance and Protect Nature – Existing trees and hedgerows have been retained where possible, with additional native planting, wildlife corridors, and biodiversity net gain (BNG) measures included to improve ecological value.
Masterplan & Layout Design – An illustrative housing layout has been created, ensuring buildings are sensitively positioned, building heights are appropriate, and green corridors, public open spaces, and walking routes are integrated.
Illustrative Visual
Cam Neighborhood Development Plan - View 3
Illustrative Visual
Aerial View