Les lois encadrant la publicité en France
.Loi sur les pratiques commerciales trompeuses .Loi pour la Confiance dans l’Économie Numérique
Les publicités mensongères
• Loi sur les pratiques commerciales trompeuses • Interdit de mentir ou tromper le consommateur • Exemple : publicité promettant un résultat impossible ou cachant le vrai prix
Pourquoi cette loi est importante
- Protection des consommateurs
- Permet de faire des choix en confiance
- Oblige les entreprises à être honnêtes
LCEN
LCEN – Loi pour la Confiance dans l’Économie Numérique • S’applique surtout à internet et aux réseaux sociaux • Oblige à identifier clairement les publicités • Exemple : influenceurs doivent mettre #publicité ou #sponsorisé
Pourquoi cette loi est importante
- Transparence sur internet
- Protège les internautes
- Évite les publicités cachées
- Rend la publicité plus fiable
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It has a WOW effect. Very WOW.
Measure results and experiment
Engage and surprise your audience
It is organized, hierarchical, and structured
Make your audience remember the message
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Matches with your audience...
And makes them part of the message
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your-email@genially.com yourwebsite.com
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Les lois encadrant la publicité en France
Maewenn
Created on January 20, 2026
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Transcript
Les lois encadrant la publicité en France
.Loi sur les pratiques commerciales trompeuses .Loi pour la Confiance dans l’Économie Numérique
Les publicités mensongères
• Loi sur les pratiques commerciales trompeuses • Interdit de mentir ou tromper le consommateur • Exemple : publicité promettant un résultat impossible ou cachant le vrai prix
Pourquoi cette loi est importante
LCEN
LCEN – Loi pour la Confiance dans l’Économie Numérique • S’applique surtout à internet et aux réseaux sociaux • Oblige à identifier clairement les publicités • Exemple : influenceurs doivent mettre #publicité ou #sponsorisé
Pourquoi cette loi est importante
Use an image
Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we also retain 42% more information when the content is moving.
With Genially templates, you can include visual resources to leave your audience in awe. You can also highlight a specific phrase or piece of information that will be etched in your audience's memory, and even embed external content that surprises: videos, photos, audios... Whatever you want!
'Including citations always reinforces our presentation. Breaks the monotony'
- Always cite the author
Write a title here
Disciplines such as Visual Thinking facilitate the taking of visually rich notes through the use of images, graphics, infographics, and simple drawings. Go for it!
Visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere.
Use this space to put a great phrase
With Extras
Visual
WOW Effect
Animated
Interactive
Genially
Ingenuity
Amazing
Design
Dynamic
Magic
Creativity
Very WOW
Step 4
Step 2
Step 5
Step 3
Step 1
#keyword
75%
the information we process comes through the view
WOW presentation
Boring presentation
Capture the attention of your audience
Generate yawns in your audience
Facilitatelearning
Communicate ina concise manner
Motivate the audience
Surprise youraudience
Design howto visualize it
Plan thecontent
Text + icons
Create experiences with your content
It has a WOW effect. Very WOW.
Measure results and experiment
Engage and surprise your audience
It is organized, hierarchical, and structured
Make your audience remember the message
A great presentation…
Improves communication on any topic
Matches with your audience...
And makes them part of the message
02:30
Q&A
Thank you very much!
your-email@genially.com yourwebsite.com
25%
Leave your audience speechless with interactivity.
75%
You can add text, emojis, GIFs, videos, tables, and much more.
Insert a great video for your presentation and use this space to describe it. Multimedia content is essential in a presentation to leave everyone speechless. Additionally, this way you will summarize the content and entertain your audience.