FLIPCARD
What’s the Better RESPONSE?
start
1 / 5
Compare these concepts and answer the question before time runs out
01:00
CONSCIOUS CHOICE
IMPULSE BUYING
Buying after a pause and reflection.
Buying driven by emotion, urgency, or pressure rather than need.
2 / 5
Compare these concepts and answer the question before time runs out
01:00
LOW PRICE
TRUE COST
The full impact of a product across its life cycle: Resource extraction Production and transport Use, repair, and disposal
The amount paid at checkout. Does not show: Environmental damage Labour conditions Product lifespan Waste created
3 / 5
Compare these concepts and answer the question before time runs out
01:00
MARKETING DESIRE
REAL NEED
Grounded in: Functionality Well-being Stability
A socially engineered feeling. Created through: Repetition Social proof Identity promises
4/ 5
Compare these concepts and answer the question before time runs out
01:00
CONVENIENCE
RESPONSIBILITY
Assumes: Time Energy Access
Optimises time and effort. Often necessary in: Overworked lives Care responsibilities Limited infrastructure
5/ 5
Compare these concepts and answer the question before time runs out
01:00
COLLECTIVE IMPACT
PERSONAL FREEDOM
Emerges from aggregated individual behaviour. Markets respond to patterns, not intentions.
Centred on choice and autonomy. But freedom without awareness can reinforce manipulation.
What’s the Better RESPONSE?
info- ELN & TIR
Created on January 19, 2026
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Transcript
FLIPCARD
What’s the Better RESPONSE?
start
1 / 5
Compare these concepts and answer the question before time runs out
01:00
CONSCIOUS CHOICE
IMPULSE BUYING
Buying after a pause and reflection.
Buying driven by emotion, urgency, or pressure rather than need.
2 / 5
Compare these concepts and answer the question before time runs out
01:00
LOW PRICE
TRUE COST
The full impact of a product across its life cycle: Resource extraction Production and transport Use, repair, and disposal
The amount paid at checkout. Does not show: Environmental damage Labour conditions Product lifespan Waste created
3 / 5
Compare these concepts and answer the question before time runs out
01:00
MARKETING DESIRE
REAL NEED
Grounded in: Functionality Well-being Stability
A socially engineered feeling. Created through: Repetition Social proof Identity promises
4/ 5
Compare these concepts and answer the question before time runs out
01:00
CONVENIENCE
RESPONSIBILITY
Assumes: Time Energy Access
Optimises time and effort. Often necessary in: Overworked lives Care responsibilities Limited infrastructure
5/ 5
Compare these concepts and answer the question before time runs out
01:00
COLLECTIVE IMPACT
PERSONAL FREEDOM
Emerges from aggregated individual behaviour. Markets respond to patterns, not intentions.
Centred on choice and autonomy. But freedom without awareness can reinforce manipulation.