Neuro-Linguistic Programming (NLP) is the study of how we process information.
Programming (behaviour)
Linguistic (Language)
Neuro (The Brain)
How we experience the world through our five senses.
How we use specific words to describe our internal reality.
The habits and mental "scripts" we run.
Why use it?
It is the "how-to" of communication. It allows us to stop making assumptions and instead speak the client’s internal language. This ensures the client feels "seen" and understood on a subconscious level.
While the principles of persuasion tell us what moves people, NLP gives us the tools for how to communicate so clients feel truly heard.
Programming (behaviour)
Elise Brewster
Created on January 19, 2026
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Transcript
Neuro-Linguistic Programming (NLP) is the study of how we process information.
Programming (behaviour)
Linguistic (Language)
Neuro (The Brain)
How we experience the world through our five senses.
How we use specific words to describe our internal reality.
The habits and mental "scripts" we run.
Why use it?
It is the "how-to" of communication. It allows us to stop making assumptions and instead speak the client’s internal language. This ensures the client feels "seen" and understood on a subconscious level.
While the principles of persuasion tell us what moves people, NLP gives us the tools for how to communicate so clients feel truly heard.