Business Plan

Let's start

Mission

Explain the purpose of your business.

• Why does it exist?
• What do you want to achieve for the environment or society?

Examples

• Disney

• WhatsApp

Guiding questions

• What makes your product or service eco-friendly?
• Is it cheaper, more durable, or more sustainable than others?
• Does it solve a problem in a new or creative way?
• Does it offer something your customers really need or want?
• What do you do better than the competition?
• Is it handmade, local, upcycled, zero waste, reusable, organic, etc.?

For example,

Think about...

• Is there too much waste, pollution, or energy use in your community or industry?
• Do people lack access to eco-friendly alternatives?
• Is there a habit or behavior that your product or service could change for the better?
• What happens if this problem is not solved?

Vision

Describe your dream or long-term goal.

• What would your business look like in 5–10 years?
• What impact do you want to make?

Examples:

• Disney

Briefly explain:

• What product or service will you offer? Describe what you are going to sell or offer (product or service). Remark what makes it green or sustainable.
• How does your product work?
• Will you offer a range of different product or service categories?
• What type of customers are you trying to reach?
• In what ways is it innovative or different from other companies in the sector?
• Finally, consider the company's growth and expansion opportunities.

Guiding questions

• Will you sell your products online or in a physical place?
• Will you work from home, school, a market, or a workshop?
• Is your location local and low impact?
• Can customers easily find you?
• Does your location support the use of recycled materials, low transport, or renewable energy?

Guiding questions

• What is the age range of your ideal customers? Are they teenagers, adults, families, students?
• Where do they live? In your neighbourhood, your school, your city?
• What are their interests, values or lifestyle? (e.g., eco-friendly habits, healthy living, minimalist lifestyle)
• What problem or need do they have that your product solves?
• Are they willing to pay more for sustainable options?