how do digital aesthetics circulate?
What causes certain personas to gain traction online?
93%
of U.S. teens aged 13-17 use social media, spending an an average of 4 hours and 8 minutes on it daily.
2x
Teenagers are more than
likely to say social media have a positive impact on themselves than on their peers (28% vs. 11%).
(Pew Research Center)
The rise of aesthetics
2023
2021
2024
2022
2020
THE IMPACT OF SOCIAL MEDIA PLATFORMS
TikTok
Pinterest
Instagram
- Mood-board driven- Turns aesthetics into searchable categories
- Curated, polished, brand-friendly- Strong influence on fashion, design, lifestyle
- Fast-paced, remix-heavy, nostalgic- Trends spread through sounds and visuals
Which platform impacts you?
How do digital aesthetics circulate?
Gina Park
Created on January 14, 2026
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Transcript
how do digital aesthetics circulate?
What causes certain personas to gain traction online?
93%
of U.S. teens aged 13-17 use social media, spending an an average of 4 hours and 8 minutes on it daily.
2x
Teenagers are more than
likely to say social media have a positive impact on themselves than on their peers (28% vs. 11%).
(Pew Research Center)
The rise of aesthetics
2023
2021
2024
2022
2020
THE IMPACT OF SOCIAL MEDIA PLATFORMS
TikTok
Pinterest
Instagram
- Mood-board driven- Turns aesthetics into searchable categories
- Curated, polished, brand-friendly- Strong influence on fashion, design, lifestyle
- Fast-paced, remix-heavy, nostalgic- Trends spread through sounds and visuals
Which platform impacts you?