La procédure de la location et son enrichissement par le digital et le réseau .
1. Introduction
2. La recherche du client ainsi que les visites
3. La constitution du dossier
4. La digitalisation au service de la commercialisation
5. La force du réseau et la délégation inter-agences
6. conclusion
Importance de la relation client en immobilier locatif La relation client est centrale dans l’immobilier locatif, reliant bailleurs et locataires.
L’accompagnement clientèle est un parcours structuré demandant compétences juridiques, commerciales, économiques et managériales. Place du réseau Century 21 dans la professionnalisation Century 21 renforce la professionnalisation par des outils digitaux, formations continues, et coopération inter-agences.
La digitalisation et la collaboration augmentent l’efficacité et la qualité de la relation client.
1. Problématique
Comment ma procédure de location, enrichie par le digital et le réseau, professionnalise-t-elle la relation client en immobilier ?
+Info
Recherche et accueil du client Prospection active en agence, contact direct, et utilisation d’outils numériques.
Logiciels métiers et plateformes digitales facilitent la mise en relation entre besoins et offres.
Importance de la qualification précise (budget, localisation, contraintes personnelles).
Respect strict du cadre juridique (lois anti-discrimination, RGPD). Organisation et déroulement des visites Moment clé de la relation client pour concrétiser la visite et instaurer la confiance.
Écoute active, argumentation claire, transparence sur les limites du bien.
Explication pédagogique sur modalités du bail, charges, diagnostics, droits et devoirs.
Responsabilité professionnelle d’information exacte pour éviter litiges.
2. Partie 1: La recherche
1.1. La recherche du client en location ainsi que les visites
+Info
Constitution du dossier locatif Respect rigoureux du cadre légal (loi ALUR, pièces justificatives obligatoires).
Transparence et conformité des documents assurent la sécurité juridique et confiance client. Rédaction et signature du bail Bail conforme à la législation (clauses, diagnostics obligatoires, état des lieux).
Posture pédagogique du conseiller pour expliquer droits et devoirs.
Impact économique : sécurisation de la transaction, satisfaction, fidélisation et recommandation. Réalisation de l’état des lieux d’entrée Obligatoire, encadré par la loi ALUR, conditionne la restitution du dépôt de garantie.
Usage d’outils numériques pour fiabiliser, sécuriser et faciliter la transmission.
Posture pédagogique pour expliquer obligations d’entretien, réduire contestations.
3. Partie 1 : L'accompagnement
1.2. La constitution du dossier locatif ainsi que la contractualisation et la signature
+Info
La digitalisation au service de la commercialisation Outils digitaux et impact client - Logiciels métiers Century 21 : gestion locative, suivi des leads en temps réel, automatisation.
- Outils de commercialisation numérique : multi-diffusion, réseaux sociaux, visites virtuelles.
- Augmentation de la visibilité, réactivité et satisfaction client.
- Communication personnalisée grâce aux outils CRM qui segmentent et ciblent les clients.
- Sécurisation par signature électronique et conservation sécurisée des données (RGPD).
4. Partie 2 : L' apport du réseau
2.1. La digitalisation au service de la commercialisation
+Info
La force du réseau et la délégation inter-agences Collaboration entre agences Système collaboratif (ex : « goal » à Toulouse) permettant délégation de recherche entre agences.
Optimisation du portefeuille, réduction des délais, meilleure réponse à la demande.
Renforcement de la confiance client via accès élargi aux offres.
Coopération favorise professionnalisation plutôt que concurrence interne.. Formations régulières Modules juridiques, digitaux et commerciaux adaptés aux évolutions du marché.
Montée en compétences, partage d’expériences, dynamique collective.
Valorisation des collaborateurs, levier de motivation et reconnaissance. Impact sur la relation client Accompagnement fiable, efficace, conforme aux attentes réglementaires et commerciales.
Construction d’une professionnalité individuelle et collective au service du client.
4. Partie 2 : Du digital dans le développement de la relation client
2.2. La force du réseau et la délégation inter-agences ainsi que la formation continue et l’accompagnement en réseau.
+Info
Synthése La procédure de location allie rigueur juridique, efficacité commerciale et innovation digitale.
Chaque étape (recherche, visite, dossier, bail, état des lieux) construit une relation client sécurisée et transparente.
Century 21 se démarque par la digitalisation performante, la coopération inter-agences et la formation continue. Bilan Professionnalité = équilibre entre compétences individuelles et intelligence collective.
Impact positif sur la relation client : efficacité, confiance, satisfaction, fidélisation. Ouverture Évolutions futures : intelligence artificielle, réalité virtuelle, plateformes en ligne.
La vraie valeur ajoutée reste le rôle humain de l’agent immobilier, malgré les avancées technologiques.
5. Conclusion
+Info
With the templates from Genially you can include visual resources to leave your audience speechless. You can also highlight a phrase or specific fact that will stick in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want! Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and additionally, we retain 42% more information when the contentis moving.
1. Write a great headline
Bring life to the elements of your creation with animation. It’s impossible not to pay attention to moving content!
+Info
Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to the information and simplify the data for your audience. We are visual beings and find it easier to 'read' images than to read written text. Remember to add animation! Capture your audience's attention with your content and choose the ideal effect by selecting the element and clicking on the Animation icon that appearsright above.
2. Write a great headline
Do you feel like your text is still missing something? Add animation to captivateyour audience.
+Info
When making a presentation, you should pursue two objectives: convey information and avoid yawns. To achieve this, it can be good practice to create an outline and use words that will stick in your audience's mind. Demonstrating enthusiasm, flashing a smile, and maintaining eye contact with your audience can be your best allies when telling stories that excite and spark the audience's interest: 'The eyes, chico. They never lie'. This will help you make a 'match' with your audience. Leave them speechless!
3. Write a great headline
Bring your creation elements to life with animation. It’s impossible not to pay attention to moving content!
+Info
We don't like to bore. We don't want to be repetitive. Communicating as always is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it. Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually posed subtly at the beginning of the story to intrigue the audience and is resolved atthe end.
4. Write a great headline
Visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
+Info
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight a specific phrase or fact that will be etched in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we retain 42% more information when the content moves.
5. Write a great headline
Visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
+Info
Our brain is biologically prepared to process visual content. Almost 50% of our brain is involved in processing visual stimuli. Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to information and simplify data for your audience. We are visual beings, and it is easier for us to 'read' images than to readwritten text.
6. Write a great headline
Do you feel like your text is still missing something? Add animation to capture your audience.
+Info
Our brain is equipped to consume visual content. Some facts: 90% of the information we process comes through our sight, and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.
What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds valueand engages.
What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds valueand engages.
Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to information and simplify data for your audience. We are visual beings, and it is easier for us to 'read' images than to readwritten text.
We are in the era of the explosion of digital information. This causes our way of obtaining information to have changed, moving from traditional reading to a cognitive strategy based on navigation.
We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what matters. We associate visual content with emotions.
We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what matters. We associate visual content with emotions.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promoteit anywhere.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promoteit anywhere.
Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to information and simplify data for your audience. We are visual beings, and it is easier for us to 'read' images than to readwritten text.
Our brain is equipped to consume visual content. Some facts: 90% of the information we process comes through our sight, and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.
We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what matters. We associate visual content with emotions.
La procédure de la location et son enrichissement par le digital et le réseau .
charlotte gaude
Created on January 9, 2026
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Transcript
La procédure de la location et son enrichissement par le digital et le réseau .
1. Introduction
2. La recherche du client ainsi que les visites
3. La constitution du dossier
4. La digitalisation au service de la commercialisation
5. La force du réseau et la délégation inter-agences
6. conclusion
Importance de la relation client en immobilier locatif La relation client est centrale dans l’immobilier locatif, reliant bailleurs et locataires. L’accompagnement clientèle est un parcours structuré demandant compétences juridiques, commerciales, économiques et managériales. Place du réseau Century 21 dans la professionnalisation Century 21 renforce la professionnalisation par des outils digitaux, formations continues, et coopération inter-agences. La digitalisation et la collaboration augmentent l’efficacité et la qualité de la relation client.
1. Problématique
Comment ma procédure de location, enrichie par le digital et le réseau, professionnalise-t-elle la relation client en immobilier ?
+Info
Recherche et accueil du client Prospection active en agence, contact direct, et utilisation d’outils numériques. Logiciels métiers et plateformes digitales facilitent la mise en relation entre besoins et offres. Importance de la qualification précise (budget, localisation, contraintes personnelles). Respect strict du cadre juridique (lois anti-discrimination, RGPD). Organisation et déroulement des visites Moment clé de la relation client pour concrétiser la visite et instaurer la confiance. Écoute active, argumentation claire, transparence sur les limites du bien. Explication pédagogique sur modalités du bail, charges, diagnostics, droits et devoirs. Responsabilité professionnelle d’information exacte pour éviter litiges.
2. Partie 1: La recherche
1.1. La recherche du client en location ainsi que les visites
+Info
Constitution du dossier locatif Respect rigoureux du cadre légal (loi ALUR, pièces justificatives obligatoires). Transparence et conformité des documents assurent la sécurité juridique et confiance client. Rédaction et signature du bail Bail conforme à la législation (clauses, diagnostics obligatoires, état des lieux). Posture pédagogique du conseiller pour expliquer droits et devoirs. Impact économique : sécurisation de la transaction, satisfaction, fidélisation et recommandation. Réalisation de l’état des lieux d’entrée Obligatoire, encadré par la loi ALUR, conditionne la restitution du dépôt de garantie. Usage d’outils numériques pour fiabiliser, sécuriser et faciliter la transmission. Posture pédagogique pour expliquer obligations d’entretien, réduire contestations.
3. Partie 1 : L'accompagnement
1.2. La constitution du dossier locatif ainsi que la contractualisation et la signature
+Info
La digitalisation au service de la commercialisation Outils digitaux et impact client - Logiciels métiers Century 21 : gestion locative, suivi des leads en temps réel, automatisation. - Outils de commercialisation numérique : multi-diffusion, réseaux sociaux, visites virtuelles. - Augmentation de la visibilité, réactivité et satisfaction client. - Communication personnalisée grâce aux outils CRM qui segmentent et ciblent les clients. - Sécurisation par signature électronique et conservation sécurisée des données (RGPD).
4. Partie 2 : L' apport du réseau
2.1. La digitalisation au service de la commercialisation
+Info
La force du réseau et la délégation inter-agences Collaboration entre agences Système collaboratif (ex : « goal » à Toulouse) permettant délégation de recherche entre agences. Optimisation du portefeuille, réduction des délais, meilleure réponse à la demande. Renforcement de la confiance client via accès élargi aux offres. Coopération favorise professionnalisation plutôt que concurrence interne.. Formations régulières Modules juridiques, digitaux et commerciaux adaptés aux évolutions du marché. Montée en compétences, partage d’expériences, dynamique collective. Valorisation des collaborateurs, levier de motivation et reconnaissance. Impact sur la relation client Accompagnement fiable, efficace, conforme aux attentes réglementaires et commerciales. Construction d’une professionnalité individuelle et collective au service du client.
4. Partie 2 : Du digital dans le développement de la relation client
2.2. La force du réseau et la délégation inter-agences ainsi que la formation continue et l’accompagnement en réseau.
+Info
Synthése La procédure de location allie rigueur juridique, efficacité commerciale et innovation digitale. Chaque étape (recherche, visite, dossier, bail, état des lieux) construit une relation client sécurisée et transparente. Century 21 se démarque par la digitalisation performante, la coopération inter-agences et la formation continue. Bilan Professionnalité = équilibre entre compétences individuelles et intelligence collective. Impact positif sur la relation client : efficacité, confiance, satisfaction, fidélisation. Ouverture Évolutions futures : intelligence artificielle, réalité virtuelle, plateformes en ligne. La vraie valeur ajoutée reste le rôle humain de l’agent immobilier, malgré les avancées technologiques.
5. Conclusion
+Info
With the templates from Genially you can include visual resources to leave your audience speechless. You can also highlight a phrase or specific fact that will stick in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want! Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and additionally, we retain 42% more information when the contentis moving.
1. Write a great headline
Bring life to the elements of your creation with animation. It’s impossible not to pay attention to moving content!
+Info
Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to the information and simplify the data for your audience. We are visual beings and find it easier to 'read' images than to read written text. Remember to add animation! Capture your audience's attention with your content and choose the ideal effect by selecting the element and clicking on the Animation icon that appearsright above.
2. Write a great headline
Do you feel like your text is still missing something? Add animation to captivateyour audience.
+Info
When making a presentation, you should pursue two objectives: convey information and avoid yawns. To achieve this, it can be good practice to create an outline and use words that will stick in your audience's mind. Demonstrating enthusiasm, flashing a smile, and maintaining eye contact with your audience can be your best allies when telling stories that excite and spark the audience's interest: 'The eyes, chico. They never lie'. This will help you make a 'match' with your audience. Leave them speechless!
3. Write a great headline
Bring your creation elements to life with animation. It’s impossible not to pay attention to moving content!
+Info
We don't like to bore. We don't want to be repetitive. Communicating as always is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it. Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually posed subtly at the beginning of the story to intrigue the audience and is resolved atthe end.
4. Write a great headline
Visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
+Info
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight a specific phrase or fact that will be etched in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we retain 42% more information when the content moves.
5. Write a great headline
Visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
+Info
Our brain is biologically prepared to process visual content. Almost 50% of our brain is involved in processing visual stimuli. Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to information and simplify data for your audience. We are visual beings, and it is easier for us to 'read' images than to readwritten text.
6. Write a great headline
Do you feel like your text is still missing something? Add animation to capture your audience.
+Info
Our brain is equipped to consume visual content. Some facts: 90% of the information we process comes through our sight, and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.
What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds valueand engages.
What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds valueand engages.
Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to information and simplify data for your audience. We are visual beings, and it is easier for us to 'read' images than to readwritten text.
We are in the era of the explosion of digital information. This causes our way of obtaining information to have changed, moving from traditional reading to a cognitive strategy based on navigation.
We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what matters. We associate visual content with emotions.
We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what matters. We associate visual content with emotions.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promoteit anywhere.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promoteit anywhere.
Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to information and simplify data for your audience. We are visual beings, and it is easier for us to 'read' images than to readwritten text.
Our brain is equipped to consume visual content. Some facts: 90% of the information we process comes through our sight, and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.
We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what matters. We associate visual content with emotions.