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01-CORE Sales - Targeting Customers

Helpdesk Scaleway

Created on January 8, 2026

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CORE Sales - 01

Start

Welcome!

Copyright notice

The information contained in this document is intended only for the person or entity to which it is addressed, and may contain confidential or privileged material.

This document may not be reproduced, modified, or distributed without Scaleway's explicit prior written consent.

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Welcome!

CORE Sales - Certification

Your journey to becoming an ELITE seller starts here!

Comprising 4 modules CORE Sales is designed to help sales master the early stages of qualifying sales opportunities:

  • Targeting Customers
  • Elite Prospecting
  • Buyer Engagement
  • Pitching Scaleway

Let's go!

CORE Sales Overview

CORE Sales - Learning Path

The table below will update as you progress through Sales Academy. Click " " below to get started.

Targeting Customers

Why buy?

Why now?

Why us?

Targeting Customers

Maximising PSA

Meetings

Elite Prospecting

Solution Proposals

Mapping Stakeholders

Buyer Engagement

Forecasting Mastery

Qualifying MEDDICC

Pitching Scaleway

Negotiating & Closing

Urgency & Upselling

TARGETING CUSTOMERS

How to reverse engineer Scaleway values into targeting criteria

Next

1. Targeting Customers

Where's the value?

In this module, we look at how the value drivers of Scaleway customers can help dictate the strategic targeting and discovery qualification of new business opportunities.

Existing Customers

Customer Success

Contagious Success

Reverse engineer use case needs into discovery qualification questions

Fastest way for new sales hires to quickly grasp the "Why us?"

Provide use cases that highlight common pains & challenges faced

Click "Next" to take a look at some examples of Scaleway's Ideal Customer Profiles (ICP)

Next

Targeting Customers

1. Targeting Customers

Who are Scaleway's Ideal Customer Profiles?

Thousands of existing customers already use Scaleway products but in which industry sectors can we deliver the most value?

Innovative Industry Sectors like AI, Health, IoT Retail, Media & FinTech who require cutting-edge cloud technologies

Enterprise Organizations needing robust infrastructure for AI & High Performance Computing

Start-up & SMB Tech-savvy developers who value scalable & cost-effective cloud solutions

Click "Next" to see the core values Scaleway ICPs value the most. ,,

Next

Targeting Customers

1. Targeting Customers

What do Scaleway customers value most?

Sovereignty

More Value

European

AI / ML / HPC

Less Cost

AI / ML / HPC

"Which areas of your cloud infrastructure are restricted by rising costs?"

"How much faster could you scale with unlimited, local high-end compute?"

"Who actually owns your data if a foreign government requests it?"

"How transparent is your cloud provider about costs or impact to the climate?"

"How much would it cost you to leave your current provider today?"

Click "Next" to view some existing examples by industry

Next

Targeting Customers

1. Targeting Customers

Clients who chose Scaleway

Next

Targeting Customers

1. Targeting Customers

Use Case Examples - Start-ups

Use case examples to refer to when Targeting Customers.

Start-up & SMB

Startups like SPLIIIT value how Scaleway enabled them to deploy a high-performance Kubernetes cluster

"Today, thanks to the newly deployed Scaleway infrastructure, we are able to absorb subscription peaks that are 5 times higher than what we could handle in the past."

Click "Next" to learn about use-cases from mid-sized enterprises

Next

Targeting Customers

1. Targeting Customers

Use Case Examples - Software

Use case examples to refer to when Targeting Customers.

During peak hours, Aternos can host up to 100,000 Minecraft servers simultaneously, with 50% running in the cloud thanks to Scaleway

Mid-Enterprise

"Thanks to Scaleway's virtual cloud instances and the exceptional customer support we've received, our business expansion into the cloud has been a smooth experience"

Click "Next" to learn about use-cases from LARGE ENTERPRISE customers

Next

Targeting Customers

1. Targeting Customers

Use Case Examples - Software

Use case examples to refer to when Targeting Customers.

During peak hours, Aternos can host up to 100,000 Minecraft servers simultaneously, with 50% running in the cloud thanks to Scaleway

Mid-Enterprise

"Thanks to Scaleway's virtual cloud instances and the exceptional customer support we've received, our business expansion into the cloud has been a smooth experience"

Click "Next" to learn about use-cases from LARGE ENTERPRISE customers

Next

Targeting Customers

1. Targeting Customers

Use Case Examples - Large Enterprise

Use case examples to refer to when Targeting Customers.

Hachette Livre's future plans include exploring solutions like AI services to enhance their digital offerings

Large Enterprise

"Partnering with Scaleway allowed us to cut our cloud costs by 50%, reduce latency by 30%, and ensure 100% compliance with European regulations"

Click "Next" to learn about use-cases from LARGE ENTERPRISE customers

Next

Targeting Customers

1. Targeting Customers

Conclusion

Important points to remember when Targeting Customers.

Memorise talking points from success stories relevant to your scope

Pay attention to the words and phrases used, the value they describe

Reverse engineer value drivers into open questions for discovery

You have completed this training module, click "Next" to complete the quiz.

Next

Targeting Customers

Instructions for QUIZ

  1. Total Questions: 5
  2. Time Limit: 90 seconds.
  3. After selecting your answer press on the Submit button.
  4. You cannot retry a question after pressing the 'Submit' button.
  5. Feedback for incorrect responses will appear after your response is submitted.
Next

Click below to complete a quick Quiz. ↓

Start the Quiz

Quiz over !

Congratulations!

You have successfully completed the Quiz

OPPORTUNITY

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